Podcast
Questions and Answers
What is the primary goal of the marketing strategy employed by The Cravory Company?
What is the primary goal of the marketing strategy employed by The Cravory Company?
- To increase sales revenue by 50%
- To create brand awareness and reach the target market (correct)
- To expand to new markets internationally
- To reduce production costs by 20%
What is the benefit of using social media platforms for marketing?
What is the benefit of using social media platforms for marketing?
- It improves product quality
- It increases sales revenue
- It reaches a wider target market (correct)
- It reduces production costs
What is the purpose of pre-sampling near the company's location?
What is the purpose of pre-sampling near the company's location?
- To promote the product to online users
- To allow people who don't use online platforms to try the product (correct)
- To reduce production costs
- To increase sales revenue
What is the advantage of having a foresight in business planning?
What is the advantage of having a foresight in business planning?
What is the scope of the business study in terms of factors considered?
What is the scope of the business study in terms of factors considered?
What is the benefit of posting information about the product on online platforms?
What is the benefit of posting information about the product on online platforms?
How does the company plan to promote the product to people who do not use online platforms?
How does the company plan to promote the product to people who do not use online platforms?
What is the advantage of using online platforms for marketing?
What is the advantage of using online platforms for marketing?
What is the result of effective marketing strategy?
What is the result of effective marketing strategy?
What is the purpose of posting appetizing images of the product online?
What is the purpose of posting appetizing images of the product online?
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Study Notes
Logo and Brand Identity
- A logo is a composite symbol that incorporates words, visuals, and hues to distinguish a brand or product.
- Cravory Company's logo is designed to facilitate easy recognition and is remembered by customers.
- The logo's color palette consists of cream, brown, and black hues, featuring sweet food illustrations.
Company Vision and Mission
- Cravory Company aims to lead the snack industry by serving one of the best snacks in town.
- The company's mission is to provide delicious and affordable products tailored to customer taste.
Problem Statement
- The research objective is to identify strategies and techniques to achieve the company's vision and mission.
- Specific concerns to be resolved include marketing, organizational, production, financial, and socio-economic aspects.
Product Overview
- Cravory Company offers coconut almond bites, a healthy and flavorful snack that satisfies customer cravings for sweet treats.
- The product is designed as a health-friendly snack that does not compromise diet goals.
Marketing Strategies
- The company promotes the product through social media platforms, such as Facebook and Instagram.
- Pre-sampling near the location is also done to reach a wider audience.
Scope and Delimitations of the Study
- The study's scope is limited to market, organizational, production, financial, and socio-economic factors.
- The study aims to identify the most effective ways and activities for gathering and providing supplies.
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