Business Logo Design
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Questions and Answers

What is the primary goal of the marketing strategy employed by The Cravory Company?

  • To increase sales revenue by 50%
  • To create brand awareness and reach the target market (correct)
  • To expand to new markets internationally
  • To reduce production costs by 20%
  • What is the benefit of using social media platforms for marketing?

  • It improves product quality
  • It increases sales revenue
  • It reaches a wider target market (correct)
  • It reduces production costs
  • What is the purpose of pre-sampling near the company's location?

  • To promote the product to online users
  • To allow people who don't use online platforms to try the product (correct)
  • To reduce production costs
  • To increase sales revenue
  • What is the advantage of having a foresight in business planning?

    <p>It prepares the company for unexpected events</p> Signup and view all the answers

    What is the scope of the business study in terms of factors considered?

    <p>Market, organizational, production, financial, and socio-economic factors</p> Signup and view all the answers

    What is the benefit of posting information about the product on online platforms?

    <p>It informs consumers about the product</p> Signup and view all the answers

    How does the company plan to promote the product to people who do not use online platforms?

    <p>Through pre-sampling near the company's location</p> Signup and view all the answers

    What is the advantage of using online platforms for marketing?

    <p>It allows the company to reach a wider target market</p> Signup and view all the answers

    What is the result of effective marketing strategy?

    <p>Consumers becoming interested in the product</p> Signup and view all the answers

    What is the purpose of posting appetizing images of the product online?

    <p>To tempt people online to try the product</p> Signup and view all the answers

    Study Notes

    Logo and Brand Identity

    • A logo is a composite symbol that incorporates words, visuals, and hues to distinguish a brand or product.
    • Cravory Company's logo is designed to facilitate easy recognition and is remembered by customers.
    • The logo's color palette consists of cream, brown, and black hues, featuring sweet food illustrations.

    Company Vision and Mission

    • Cravory Company aims to lead the snack industry by serving one of the best snacks in town.
    • The company's mission is to provide delicious and affordable products tailored to customer taste.

    Problem Statement

    • The research objective is to identify strategies and techniques to achieve the company's vision and mission.
    • Specific concerns to be resolved include marketing, organizational, production, financial, and socio-economic aspects.

    Product Overview

    • Cravory Company offers coconut almond bites, a healthy and flavorful snack that satisfies customer cravings for sweet treats.
    • The product is designed as a health-friendly snack that does not compromise diet goals.

    Marketing Strategies

    • The company promotes the product through social media platforms, such as Facebook and Instagram.
    • Pre-sampling near the location is also done to reach a wider audience.

    Scope and Delimitations of the Study

    • The study's scope is limited to market, organizational, production, financial, and socio-economic factors.
    • The study aims to identify the most effective ways and activities for gathering and providing supplies.

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    Description

    This quiz covers the essential elements of a business logo, its importance, and how it helps in brand recognition. Learn about the key components that make a logo effective and memorable.

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