Business Logo Design
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary goal of the marketing strategy employed by The Cravory Company?

  • To increase sales revenue by 50%
  • To create brand awareness and reach the target market (correct)
  • To expand to new markets internationally
  • To reduce production costs by 20%
  • What is the benefit of using social media platforms for marketing?

  • It improves product quality
  • It increases sales revenue
  • It reaches a wider target market (correct)
  • It reduces production costs
  • What is the purpose of pre-sampling near the company's location?

  • To promote the product to online users
  • To allow people who don't use online platforms to try the product (correct)
  • To reduce production costs
  • To increase sales revenue
  • What is the advantage of having a foresight in business planning?

    <p>It prepares the company for unexpected events</p> Signup and view all the answers

    What is the scope of the business study in terms of factors considered?

    <p>Market, organizational, production, financial, and socio-economic factors</p> Signup and view all the answers

    What is the benefit of posting information about the product on online platforms?

    <p>It informs consumers about the product</p> Signup and view all the answers

    How does the company plan to promote the product to people who do not use online platforms?

    <p>Through pre-sampling near the company's location</p> Signup and view all the answers

    What is the advantage of using online platforms for marketing?

    <p>It allows the company to reach a wider target market</p> Signup and view all the answers

    What is the result of effective marketing strategy?

    <p>Consumers becoming interested in the product</p> Signup and view all the answers

    What is the purpose of posting appetizing images of the product online?

    <p>To tempt people online to try the product</p> Signup and view all the answers

    Study Notes

    Logo and Brand Identity

    • A logo is a composite symbol that incorporates words, visuals, and hues to distinguish a brand or product.
    • Cravory Company's logo is designed to facilitate easy recognition and is remembered by customers.
    • The logo's color palette consists of cream, brown, and black hues, featuring sweet food illustrations.

    Company Vision and Mission

    • Cravory Company aims to lead the snack industry by serving one of the best snacks in town.
    • The company's mission is to provide delicious and affordable products tailored to customer taste.

    Problem Statement

    • The research objective is to identify strategies and techniques to achieve the company's vision and mission.
    • Specific concerns to be resolved include marketing, organizational, production, financial, and socio-economic aspects.

    Product Overview

    • Cravory Company offers coconut almond bites, a healthy and flavorful snack that satisfies customer cravings for sweet treats.
    • The product is designed as a health-friendly snack that does not compromise diet goals.

    Marketing Strategies

    • The company promotes the product through social media platforms, such as Facebook and Instagram.
    • Pre-sampling near the location is also done to reach a wider audience.

    Scope and Delimitations of the Study

    • The study's scope is limited to market, organizational, production, financial, and socio-economic factors.
    • The study aims to identify the most effective ways and activities for gathering and providing supplies.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    This quiz covers the essential elements of a business logo, its importance, and how it helps in brand recognition. Learn about the key components that make a logo effective and memorable.

    More Like This

    Branding Design Process
    5 questions

    Branding Design Process

    LargeCapacityAntimony avatar
    LargeCapacityAntimony
    2D vs. 3D Graphic Design for Marketing
    10 questions
    Understanding Logo Design Principles
    4 questions
    Corporate Identity Design
    5 questions

    Corporate Identity Design

    FavorableAmericium avatar
    FavorableAmericium
    Use Quizgecko on...
    Browser
    Browser