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Questions and Answers
What is brand association?
What is brand association?
- The geographical connection between a brand and its target market
- The mental connection a customer makes between your brand and a concept, image, emotion, experience, person, interest, or activity (correct)
- The physical connection a customer makes with a brand's product or service
- The legal connection between a brand and its trademark
What is brand equity?
What is brand equity?
- The market share held by a brand in a specific industry
- The number of products sold under a brand name
- The added value a brand name gives to a product beyond the functional benefits provided (correct)
- The total revenue generated by a brand in a fiscal year
What are the 4 types of brands?
What are the 4 types of brands?
- Retail brand, wholesale brand, distributor brand, franchise brand
- Global brand, national brand, regional brand, local brand
- Manufacture brand, licensed brand, private brand, co-brand (correct)
- Premium brand, luxury brand, economy brand, mid-tier brand
What are the roles of brands?
What are the roles of brands?
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How much did Disney earn in licensing?
How much did Disney earn in licensing?
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What does intangibility refer to in the context of services?
What does intangibility refer to in the context of services?
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What does inseparability imply about services?
What does inseparability imply about services?
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What is the meaning of inconsistency in the context of services?
What is the meaning of inconsistency in the context of services?
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What does inventory mean in the context of services?
What does inventory mean in the context of services?
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What is idle production capacity in the context of services?
What is idle production capacity in the context of services?
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