Branded House Strategy

In a 'branded house' strategy, products compete with each other, while in a 'house of brands' strategy, products are aligned under a single brand.

In a 'branded house' strategy, products are associated with the company name, while in a 'house of brands' strategy, each product has a separate name. (correct)

In a 'branded house' strategy, multiple brands are created, while in a 'house of brands' strategy, a single dominant brand is used.

In a 'branded house' strategy, the company focuses on product-level brands, while in a 'house of brands' strategy, the focus is on the parent company brand.

By focusing on a single, dominant brand for all products to align with corporate strategy.

By allowing products of differing quality to be introduced under different brand names. (correct)

By creating subsidiary brands under the same parent company name.

By associating all products with the parent company name.

A company competes with itself by creating various separate brands.

A company invests in one dominant brand for all its products. (correct)

A company introduces multiple product-level brands with separate names.

A company operates across different product categories with separate identities.

<p>They have separate names and may not be linked to the parent company under a 'house of brands' strategy.</p> Signup and view all the answers

<p>It provides flexibility to introduce different products without diluting brand perceptions.</p> Signup and view all the answers

<p>Focusing investment on a single, dominant brand.</p> Signup and view all the answers