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Questions and Answers
Which of the following is NOT a strategy marketers use to maintain brand safety?
Which of the following is NOT a strategy marketers use to maintain brand safety?
- Selecting keywords to avoid
- Using image recognition
- Applying geotargeting
- Buying ad space directly from reputable publishers (correct)
What is the importance of brand safety?
What is the importance of brand safety?
- It helps increase potential sales
- It ensures ads are placed on every website on the internet
- It helps maintain the reputation of the brand (correct)
- It allows for unlimited targeting options
What should marketers do to ensure brand safety when submitting ads to display networks or social media?
What should marketers do to ensure brand safety when submitting ads to display networks or social media?
- Opt-out of specific sites on the Google Display Network
- Use trusted technology (correct)
- Include all possible keywords
- Buy ad space from any publisher
Which of the following best describes brand safety?
Which of the following best describes brand safety?
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What are some topics that brands should avoid associating themselves with to maintain brand safety?
What are some topics that brands should avoid associating themselves with to maintain brand safety?
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What can digital marketers do to ensure brand safety?
What can digital marketers do to ensure brand safety?
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