6 Questions
Which of the following is NOT a strategy marketers use to maintain brand safety?
Buying ad space directly from reputable publishers
What is the importance of brand safety?
It helps maintain the reputation of the brand
What should marketers do to ensure brand safety when submitting ads to display networks or social media?
Use trusted technology
Which of the following best describes brand safety?
Maintaining a brand's reputation and keeping it safe when advertising online
What are some topics that brands should avoid associating themselves with to maintain brand safety?
Military conflict, obscenity, and drugs
What can digital marketers do to ensure brand safety?
Define what is considered 'unsafe' for the brand
Test your knowledge on brand safety and learn how to protect your brand's reputation while advertising online.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
