Brand Safety Quiz
6 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is NOT a strategy marketers use to maintain brand safety?

  • Selecting keywords to avoid
  • Using image recognition
  • Applying geotargeting
  • Buying ad space directly from reputable publishers (correct)
  • What is the importance of brand safety?

  • It helps increase potential sales
  • It ensures ads are placed on every website on the internet
  • It helps maintain the reputation of the brand (correct)
  • It allows for unlimited targeting options
  • What should marketers do to ensure brand safety when submitting ads to display networks or social media?

  • Opt-out of specific sites on the Google Display Network
  • Use trusted technology (correct)
  • Include all possible keywords
  • Buy ad space from any publisher
  • Which of the following best describes brand safety?

    <p>Maintaining a brand's reputation and keeping it safe when advertising online</p> Signup and view all the answers

    What are some topics that brands should avoid associating themselves with to maintain brand safety?

    <p>Military conflict, obscenity, and drugs</p> Signup and view all the answers

    What can digital marketers do to ensure brand safety?

    <p>Define what is considered 'unsafe' for the brand</p> Signup and view all the answers

    More Like This

    Band Saw Safety
    15 questions

    Band Saw Safety

    AdoringBlackTourmaline avatar
    AdoringBlackTourmaline
    Band Saw Safety
    5 questions

    Band Saw Safety

    AdoringBlackTourmaline avatar
    AdoringBlackTourmaline
    India Election Misinformation Policy
    16 questions
    IS3150: Ad Fraud and Brand Safety
    37 questions
    Use Quizgecko on...
    Browser
    Browser