Podcast
Questions and Answers
What safety feature comes standard with Mazda vehicles?
What safety feature comes standard with Mazda vehicles?
i-Activsense
What is important for connecting customers emotionally to the Mazda brand?
What is important for connecting customers emotionally to the Mazda brand?
Core brand values
The Mazda3 sedan and hatchback are excellent examples of popular vehicles to emphasize with customers.
The Mazda3 sedan and hatchback are excellent examples of popular vehicles to emphasize with customers.
True
Describing to a customer the Japanese meaning of 'artisan' or 'master craftsman' helps showcase Mazda's values.
Describing to a customer the Japanese meaning of 'artisan' or 'master craftsman' helps showcase Mazda's values.
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What do brands know is key to providing positive customer experiences?
What do brands know is key to providing positive customer experiences?
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The CX-5 has become one of Mazda's most successful models.
The CX-5 has become one of Mazda's most successful models.
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Which of the following statements are true regarding Recall Campaigns?
Which of the following statements are true regarding Recall Campaigns?
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What does the CX-30 feature in terms of engineering?
What does the CX-30 feature in terms of engineering?
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What indicates that a remote start function may not work?
What indicates that a remote start function may not work?
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When should you always provide your full name?
When should you always provide your full name?
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Mazda Accessories help customers express themselves by offering:
Mazda Accessories help customers express themselves by offering:
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What does the term 'cap cost reduction' refer to?
What does the term 'cap cost reduction' refer to?
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In the 2019 MX-5, the interior is centered around driver engagement.
In the 2019 MX-5, the interior is centered around driver engagement.
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Rear cross traffic alert increases the driver's awareness.
Rear cross traffic alert increases the driver's awareness.
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What happens when you press and release the HOME button while on the home menu?
What happens when you press and release the HOME button while on the home menu?
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If you are about to present a walkaround on a CPO, what should you be prepared for?
If you are about to present a walkaround on a CPO, what should you be prepared for?
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The CX-5 has become one of the most popular models.
The CX-5 has become one of the most popular models.
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What is the key to successful brands, including Mazda?
What is the key to successful brands, including Mazda?
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Mazda's philosophy regarding future autonomous vehicle capability focuses on what?
Mazda's philosophy regarding future autonomous vehicle capability focuses on what?
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What should you do if a customer objects to your recommendation due to distrust?
What should you do if a customer objects to your recommendation due to distrust?
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What are BBS wheels known for?
What are BBS wheels known for?
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What represents the Japanese people's mastery of their profession?
What represents the Japanese people's mastery of their profession?
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What percentage more torque does the Mazda CX-30 2.5 Turbo deliver?
What percentage more torque does the Mazda CX-30 2.5 Turbo deliver?
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CPO customers tend to be more loyal.
CPO customers tend to be more loyal.
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Which of the following is NOT a best practice for the service department?
Which of the following is NOT a best practice for the service department?
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What is the ranked order of the steps in the objection handling process?
What is the ranked order of the steps in the objection handling process?
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Once a communication plan is established for updating customers, what is the typical response time?
Once a communication plan is established for updating customers, what is the typical response time?
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What should you focus on during a front-end underhood walkaround?
What should you focus on during a front-end underhood walkaround?
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What award did the Mazda3's sleek and elegant body style receive?
What award did the Mazda3's sleek and elegant body style receive?
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Off the beaten path is a true statement regarding Mazda's approach.
Off the beaten path is a true statement regarding Mazda's approach.
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In the context of leasing, what does the term 'lessor' refer to?
In the context of leasing, what does the term 'lessor' refer to?
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When discussing Skyactiv technology, what component is often mentioned?
When discussing Skyactiv technology, what component is often mentioned?
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What does i-A technology monitor?
What does i-A technology monitor?
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If no action is taken on a new customer alert, after how long should a follow-up occur?
If no action is taken on a new customer alert, after how long should a follow-up occur?
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To create a sense of warmth in vehicle design, what material is used?
To create a sense of warmth in vehicle design, what material is used?
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What is the story behind the Mazda grille design?
What is the story behind the Mazda grille design?
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How does Mazda impart knowledge to its engineers?
How does Mazda impart knowledge to its engineers?
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In a comparison, what is one notable performance aspect of the CX-30 2.5 Turbo?
In a comparison, what is one notable performance aspect of the CX-30 2.5 Turbo?
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Study Notes
Mazda Brand Overview
- Mazda vehicles are equipped with i-Activsense, a suite of safety features.
- Core brand values aim to forge emotional connections with customers.
- The Mazda3 sedan and Hatchback are successful models to showcase to customers.
Customer Engagement and Experience
- Describing the Japanese concepts of "artisan" or "master craftsman" enhances customer appreciation.
- Leading brands prioritize creating positive emotional connections for customer loyalty.
- Transparency and trust are critical in overcoming customer objections.
Popular Models and Innovations
- The CX-5 is one of Mazda's most successful and popular models.
- Mazda engineers utilize 30% high-strength materials in the CX-30 for improved performance and safety.
- The MX-5 has a center-oriented interior design, enhancing driving ergonomics.
Safety and Technology Features
- Rear Cross Traffic Alert increases driver awareness of surrounding vehicles.
- The Mazda CX-30 2.5 Turbo boasts 76% more torque during test drives compared to standard models.
- i-ACTIVSENSE technology monitors blind spots and provides visual and audible warnings.
Customer Loyalty and Service
- Certified Pre-Owned (CPO) customers exhibit higher loyalty levels.
- Effective service departments adhere to best practices to enhance customer satisfaction.
- Communication plans are crucial for timely updates on customer service experiences.
Accessories and Aesthetics
- Mazda Accessories allow customers to express individuality.
- BBS wheels on the 2019 MX-5 are forged for strength and weight efficiency.
- The Mazda3's design was recognized as the World Car Design of the Year.
Leasing and Financial Aspects
- In leasing, the term "lessor" designates Mazda Financial Services.
- Cap cost reduction involves various financial strategies beneficial for customers.
Engagement Strategies
- Full names should always be provided during customer interactions to build trust.
- Effective objection handling includes a structured process for addressing customer concerns.
Cultural and Historical Insights
- The Japanese culture emphasizes the mastery of one's profession, reflected in Mazda's engineering philosophy.
- Authentic materials, like genuine layered wood, are used in vehicle interiors to create a sense of warmth.
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Description
This quiz explores the Mazda brand, focusing on its core values, popular models, and innovative safety features. Participants will learn about the emotional connections Mazda aims to create with its customers and the technological advancements in vehicles like the CX-5 and MX-5. Test your knowledge on how Mazda enhances customer experience through craftsmanship and technology.
