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Questions and Answers
What is the main effect of delivering high-quality products and services on customer behavior?
What is the main effect of delivering high-quality products and services on customer behavior?
- It leads to reduced brand awareness.
- It results in higher prices for low-quality products.
- It increases customer loyalty and repeat purchases. (correct)
- It creates negative impressions among stakeholders.
What does brand reputation primarily depend on?
What does brand reputation primarily depend on?
- The geographic location of the brand headquarters.
- The advertising budget of the brand.
- The beliefs, opinions, and attitudes held by consumers. (correct)
- The historic sales performance of the brand.
How do customer perceptions of value relate to brand reputation?
How do customer perceptions of value relate to brand reputation?
- High perceived value decreases brand loyalty.
- Better perceived value strengthens positive brand reputation. (correct)
- Perceived value only matters during initial purchases.
- Perceived value has no impact on brand reputation.
Which of the following is NOT a factor that influences brand reputation?
Which of the following is NOT a factor that influences brand reputation?
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What role does customer satisfaction play in relation to brand reputation?
What role does customer satisfaction play in relation to brand reputation?
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Study Notes
Brand Promise and Quality
- Brand delivery on promises related to product or service quality is essential for reputation.
- High-quality offerings are directly linked to increased customer satisfaction.
- Perceived value plays a crucial role in customer retention and repeat purchases.
Understanding Brand Reputation
- Brand Reputation is shaped by consumer perceptions and overall image.
- Influenced by customer experiences, interactions, and available information.
- Comprises beliefs, opinions, and attitudes toward a brand, impacting consumer behavior.
Factors Influencing Brand Reputation
- Customer satisfaction and perceived value are vital in building trust and loyalty.
- Quality of products and services directly affect how a brand is viewed in the market.
- Stakeholder and public opinions contribute to the overall reputation of a brand.
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