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Brand Recognition and Search Results Quiz

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Questions and Answers

Which of the following is NOT a way to improve online positioning from an SEO standpoint?

Acquiring links from authoritative sites

Creating great content

Focusing on offline efforts (correct)

Developing and engaging social presence

According to the text, what are brand signals?

Steps that can be taken to improve a website's SEO

Offline efforts that translate to online mentions and links

Ways to cultivate branded search

Factors that imply a company is a well-known and trusted brand (correct)

What is one way to cultivate branded search, according to the text?

Developing and engaging social presence (correct)

Acquiring links from authoritative sites

Focusing on offline efforts

Creating great content

What is the importance of brand signals to search engines, according to the text?

To improve online positioning Signup and view all the answers

What should be the focus of clear goals, according to the text?

Providing value to customers Signup and view all the answers

Which factor is more likely to be associated with brands in determining their legitimacy and trustworthiness?

Having a social presence Signup and view all the answers

What is one external quality signal that could help a site appear more legitimate and trustworthy to both users and search engines?

Receiving mentions around the web Signup and view all the answers

Which marketing tactic is often used to raise brand awareness by increasing the visibility of a brand online?

Paid search advertising Signup and view all the answers

What is one unique customer service feature offered by Zappos?

Late-night pizza delivery recommendations Signup and view all the answers

What contributed to the growth of Zappos' brand and authority in the online space?

Mentions online and social media shares Signup and view all the answers

According to the text, why does Google believe that searchers are more satisfied with their search queries when they see brands they recognize displayed in the search results?

Because searchers are more likely to click on recognized brands Signup and view all the answers

What is the relationship between brand recognition and search results, according to the text?

Brand recognition can help boost SEO efforts Signup and view all the answers

What is entity association, as mentioned in the text?

A method used by Google to match queries to specific individuals or things Signup and view all the answers

What do many SEOs believe regarding Google's treatment of brands in search engine result positions?

Google unfairly rewards big brands with better positions Signup and view all the answers

What is the main focus of this lesson, according to the text?

The importance of having a brand in marketing strategy Signup and view all the answers