Podcast
Questions and Answers
Which of the following is NOT a way to improve online positioning from an SEO standpoint?
Which of the following is NOT a way to improve online positioning from an SEO standpoint?
- Acquiring links from authoritative sites
- Creating great content
- Focusing on offline efforts (correct)
- Developing and engaging social presence
According to the text, what are brand signals?
According to the text, what are brand signals?
- Steps that can be taken to improve a website's SEO
- Offline efforts that translate to online mentions and links
- Ways to cultivate branded search
- Factors that imply a company is a well-known and trusted brand (correct)
What is one way to cultivate branded search, according to the text?
What is one way to cultivate branded search, according to the text?
- Developing and engaging social presence (correct)
- Acquiring links from authoritative sites
- Focusing on offline efforts
- Creating great content
What is the importance of brand signals to search engines, according to the text?
What is the importance of brand signals to search engines, according to the text?
What should be the focus of clear goals, according to the text?
What should be the focus of clear goals, according to the text?
Which factor is more likely to be associated with brands in determining their legitimacy and trustworthiness?
Which factor is more likely to be associated with brands in determining their legitimacy and trustworthiness?
What is one external quality signal that could help a site appear more legitimate and trustworthy to both users and search engines?
What is one external quality signal that could help a site appear more legitimate and trustworthy to both users and search engines?
Which marketing tactic is often used to raise brand awareness by increasing the visibility of a brand online?
Which marketing tactic is often used to raise brand awareness by increasing the visibility of a brand online?
What is one unique customer service feature offered by Zappos?
What is one unique customer service feature offered by Zappos?
What contributed to the growth of Zappos' brand and authority in the online space?
What contributed to the growth of Zappos' brand and authority in the online space?
According to the text, why does Google believe that searchers are more satisfied with their search queries when they see brands they recognize displayed in the search results?
According to the text, why does Google believe that searchers are more satisfied with their search queries when they see brands they recognize displayed in the search results?
What is the relationship between brand recognition and search results, according to the text?
What is the relationship between brand recognition and search results, according to the text?
What is entity association, as mentioned in the text?
What is entity association, as mentioned in the text?
What do many SEOs believe regarding Google's treatment of brands in search engine result positions?
What do many SEOs believe regarding Google's treatment of brands in search engine result positions?
What is the main focus of this lesson, according to the text?
What is the main focus of this lesson, according to the text?
