Questions and Answers
What is the SEO methodology?
What is the first step in the SEO methodology?
Research
What is the purpose of the audit step in the SEO methodology?
To repair crawlability problems and improve accessibility.
What are the primary tasks in the optimization step?
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What does the amplify step in the SEO methodology involve?
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What is the final step in the SEO methodology?
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What are the three parts of the SEO methodology process?
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What is the sales funnel in relation to SEO?
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How do keywords change throughout the sales process?
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What is the easiest part of the sales funnel to use keyword SEO?
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What does SERP stand for?
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What are SERP features?
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What is a Local Teaser Pack?
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What is the goal of Local SEO?
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What are the three traditional types of search intent?
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What is informational search intent?
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What is transactional search intent?
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What does navigational search intent refer to?
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What is nontraditional search intent?
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How does branded search intent affect SEO?
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Study Notes
SEO Methodology Overview
- Five-step process for implementing SEO: Research, Audit, Optimize, Amplify, Iterate.
Step 1: Research
- Calculate current search visibility and define clear goals.
- Evaluate and identify target keywords relevant to the business.
- Assess competition within the industry.
- Develop and communicate a strategy based on research findings.
Step 2: Audit
- Address crawlability issues to ensure search engines can index site content.
- Resolve indexation problems that may hinder visibility.
- Improve overall site accessibility for users and search engines.
- Conduct technical and content audits to identify strengths and weaknesses.
Step 3: Optimization
- Identify and prioritize site issues for enhanced performance.
- Create and optimize content to align with SEO goals.
- Enhance various content elements for better user engagement.
- Optimize for local business visibility in search results.
Step 4: Amplify
- Analyze the existing backlink profile to understand link strength.
- Research new backlink opportunities to enhance authority.
- Carry out outreach strategies to build relationships and acquire links.
- Manage social profiles to amplify online presence and engagement.
Step 5: Iterate
- Measure performance increases and decreases post-implementation.
- Create scheduled reports to document progress and results.
- Revise strategies based on analytical reports to ensure continued improvement.
SEO Methodology Process Division
- Breaks down into three parts:
- Define the competitive landscape (Research).
- Determine the technical state of the website (Audit).
- Implement the strategy (Optimize, Amplify, Iterate).
SEO and the Sales Funnel
- Guides customers toward purchasing decisions through various stages of understanding and comparison.
- Emphasizes the importance of aligning SEO strategies with customer journey phases.
Keyword Dynamics in the Sales Process
- Top-level keywords tend to be vague and lack industry specificity.
- Middle-level keywords involve specific products and comparisons.
- Final-level keywords focus on competition and direct brands, guiding users towards a purchase.
Search Intent Types
- Informational: Users seek specific information, comprising 50-80% of searches.
- Transactional: Indicates intent to purchase, found in the middle or lower part of the funnel.
- Navigational: Focused on reaching a specific site or location, typically at the bottom of the funnel.
SERP Features
- Refers to all elements displayed on Search Engine Results Pages that aren’t traditional organic results (e.g., maps, excerpts).
- Local Teaser Pack: A specific SERP feature displaying local SEO results.
Local SEO Goals
- Aims to enhance visibility for businesses serving local communities.
- Requires a physical address and direct customer interaction to optimize search presence.
Branded Search Intent
- Involves adding company names to searches, resulting in higher natural rankings.
- Important to recognize that optimizing for branded terms may not reach new customers since brand-aware searches indicate high purchase intent.
Nontraditional Search Intent
- Involves search queries that focus on brand awareness, yielding high-intent leads at the bottom of the sales funnel.
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Description
Test your knowledge with these flashcards on the SEO methodology as presented in the MOZ Academy. Each card breaks down essential steps in the SEO process, from research to iteration. Perfect for anyone looking to certify their SEO skills!
