Brand Preference in the Two-Wheeler Industry
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Questions and Answers

Which of the following is NOT a factor that influences brand preference in the two-wheeler industry?

  • Color (correct)
  • Price
  • Mileage
  • Quality
  • Which of the following is a common misconception about brand preference in the two-wheeler industry?

  • Color is the most important factor
  • Price is the only factor
  • Brand reputation doesn't matter (correct)
  • Advertising has no impact
  • What is one of the key factors that influences brand preference in the two-wheeler industry?

  • Dealer location
  • Brand name
  • Fuel efficiency (correct)
  • Advertising
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