Brand Extensions and Flanker Brands Quiz

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What does it mean when a company offers a series or group of products under one brand name?

Ingredient branding

Family brand (correct)

Co-branding

Flanker brand

In what branding strategy does the transfer of loyalty occur as long as the new product remains within the same product category?

Co-branding

Private brands

Flanker brand

Family brands (correct)

What type of branding involves the joint venture of two or more brands into a new product or service?

Ingredient branding

Cooperative branding (correct)

Co-branding

Complementary branding

What is the term for the substantial impact branding has on purchase behaviors, leading to thoughtful branding decisions by marketers?

Ingredient branding Signup and view all the answers

Which type of brand marketing involves marketing two brands together for co-consumption?

Co-branding Signup and view all the answers

Which type of brand marketing involves proprietary brands marketed by an organization and sold within the organization’s outlets?

Private brands Signup and view all the answers

Which term refers to the strategy where a company offers a series of products under one brand name?

Complementary branding Signup and view all the answers

What is the term for the co-branding of two powerful product names in the marketing of a new or existing product?

Brand alliance Signup and view all the answers

What is the marketing strategy where two or more brands are marketed together in a single marketing effort called?

Co-branding Signup and view all the answers

In which form of co-branding is one brand placed within another brand known as?

Ingredient branding Signup and view all the answers

What do we call private labels or store brands that are distributed exclusively within an organization's outlets?

Private brands Signup and view all the answers

What does brand equity refer to?

The perception that a brand name product is different and better Signup and view all the answers

What is the main difference between a brand extension and a flanker brand?

Brand extensions use the current brand name on new goods, while flanker brands introduce entirely new brands in the same product category. Signup and view all the answers

Which company successfully extended its brand name to a line of clothing?

Nike Signup and view all the answers

Why do companies create flanker brands according to the text?

To target new markets that the current brand cannot reach. Signup and view all the answers

What is one possible drawback of vending a new product under the current brand name?

It confuses customers about the company's offerings. Signup and view all the answers

Which company was not as successful in extending its brand name to small kitchen appliances?

Black & Decker Signup and view all the answers

Why do companies choose to use flanker brands instead of brand extensions?

To appeal to specific target markets that the current brand cannot reach. Signup and view all the answers

Brand Extensions and Flanker Brands Quiz

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Questions and Answers

What does it mean when a company offers a series or group of products under one brand name?

In what branding strategy does the transfer of loyalty occur as long as the new product remains within the same product category?

What type of branding involves the joint venture of two or more brands into a new product or service?

What is the term for the substantial impact branding has on purchase behaviors, leading to thoughtful branding decisions by marketers?

Which type of brand marketing involves marketing two brands together for co-consumption?

Which type of brand marketing involves proprietary brands marketed by an organization and sold within the organization’s outlets?

Which term refers to the strategy where a company offers a series of products under one brand name?

What is the term for the co-branding of two powerful product names in the marketing of a new or existing product?

What is the marketing strategy where two or more brands are marketed together in a single marketing effort called?

In which form of co-branding is one brand placed within another brand known as?

What do we call private labels or store brands that are distributed exclusively within an organization's outlets?

What does brand equity refer to?

What is the main difference between a brand extension and a flanker brand?

Which company successfully extended its brand name to a line of clothing?

Why do companies create flanker brands according to the text?

What is one possible drawback of vending a new product under the current brand name?

Which company was not as successful in extending its brand name to small kitchen appliances?

Why do companies choose to use flanker brands instead of brand extensions?

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