Impact of Tourism and Brand Extensions
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Questions and Answers

What percentage of revenue generated from resort stays in the Caribbean typically stays local?

  • 20%-30% (correct)
  • 50%-60%
  • 40%-50%
  • 10%-15%
  • Which of the following best describes the impact of foreign resorts on local communities?

  • They create a strong cultural exchange between tourists and locals.
  • They provide substantial economic benefits to local communities.
  • They typically see little economic benefit for local populations. (correct)
  • They significantly improve local infrastructure and services.
  • What does the term 'bubbles' refer to in the context of resorts and tourism?

  • Areas where only local cuisine is served to tourists.
  • Luxury accommodations that provide various entertainment options.
  • Enclosed environments replicating Northern lifestyles in tropical settings. (correct)
  • Spots that attract a diverse group of international travelers.
  • What is suggested as a potential solution for the economic issues faced by local communities due to tourism?

    <p>Localize as much as possible to attract local investment.</p> Signup and view all the answers

    How is tourism described in relation to its potential effects on local cultures?

    <p>It could feel exploitative and detached from local culture.</p> Signup and view all the answers

    What percentage of Jack Daniel’s overall brand growth in 2012/2013 was attributed to the launch of Jack Daniel’s Tennessee Honey?

    <p>10.4%</p> Signup and view all the answers

    Which of the following is an example of a line extension in the alcohol industry?

    <p>Bud Light</p> Signup and view all the answers

    What is one potential negative consequence of brand extensions?

    <p>Erosion of the core brand</p> Signup and view all the answers

    What decision by the UK Government led to the introduction of lower-alcohol beer varieties?

    <p>Reduction in duty on lower strength beers</p> Signup and view all the answers

    Which company has extended its brand from music into airlines and financial services?

    <p>Virgin</p> Signup and view all the answers

    What was the primary economic effect of Prohibition as noted by Ken Burns?

    <p>Widespread job elimination in related industries</p> Signup and view all the answers

    What was one significant consequence of the end of Prohibition in Canada?

    <p>Government control over alcohol sales</p> Signup and view all the answers

    What was expressed in G. Howard Ferguson's Liquor Control Act?

    <p>Promotion of personal liberty with government oversight</p> Signup and view all the answers

    What was the status of alcohol in the U.S. compared to Canada during Prohibition?

    <p>Legal in Canada, illegal in the U.S.</p> Signup and view all the answers

    Which year marked the end of prohibition in Ontario?

    <p>1927</p> Signup and view all the answers

    What impact did the global market's small number of MNEs have on the alcohol industry?

    <p>Consolidation of power among a few firms</p> Signup and view all the answers

    When were cocktail bars introduced in Ontario following the end of Prohibition?

    <p>1947</p> Signup and view all the answers

    What was the significant annual revenue of AB InBev as mentioned?

    <p>$45.6 billion</p> Signup and view all the answers

    What was the primary purpose of the Bank of England when it was first established?

    <p>To finance a navy for the government</p> Signup and view all the answers

    Which of the following accurately describes the role of the Bank of England by the end of the 18th century?

    <p>It began issuing currency and managing public debt</p> Signup and view all the answers

    What event led to the creation of the Federal Reserve in the USA?

    <p>The crisis of 1907</p> Signup and view all the answers

    Which statement correctly explains the situation of local people in Potosi regarding silver wealth?

    <p>They were enslaved and saw no benefit from the silver wealth</p> Signup and view all the answers

    What is the main focus of the next chapter in Potosi's influence on capitalism?

    <p>The development of lithium resources</p> Signup and view all the answers

    What transaction type triggered the banks in New York City to face a cash shortage in 1907?

    <p>Real estate transactions</p> Signup and view all the answers

    Which characteristic distinguishes Central Banks from Chartered Banks?

    <p>Central Banks can issue currency</p> Signup and view all the answers

    In the context of modern resource exploitation in Potosi, who primarily purchases land around lithium ponds?

    <p>Chinese and American companies</p> Signup and view all the answers

    What was one major impact of the 9/11 attacks on air travel?

    <p>Heightened security measures at airports</p> Signup and view all the answers

    Which low-cost airlines emerged in the 1980s and 1990s?

    <p>Ryanair and EasyJet</p> Signup and view all the answers

    What percentage of travel-related bookings were made online by 2009?

    <p>1/2</p> Signup and view all the answers

    What was projected for airline passengers by the International Air Transport Association for 2035?

    <p>7.2 billion passengers</p> Signup and view all the answers

    What characterized the larger aircraft introduced, such as the Boeing 747?

    <p>Larger capacity and lower costs</p> Signup and view all the answers

    What year did air passenger numbers finally reach pre-9/11 levels?

    <p>2004</p> Signup and view all the answers

    Which segment of travelers is typical for the all-inclusive resort market?

    <p>Families from the U.S. and Europe</p> Signup and view all the answers

    What was a significant trend in the 2010s regarding air travel?

    <p>Surge in passenger numbers</p> Signup and view all the answers

    What significant impact did the COVID-19 pandemic have on cruise lines?

    <p>Cruise lines experienced a total shutdown.</p> Signup and view all the answers

    Which TV series contributed to the popularity of cruising as a vacation choice?

    <p>Love Boat</p> Signup and view all the answers

    What was the first scheduled passenger airline service?

    <p>St. Petersburg - Tampa Airboat Line</p> Signup and view all the answers

    In what year did the Boeing 747 enter service?

    <p>1970</p> Signup and view all the answers

    What feature allowed the Boeing Clipper 314 to land in the ocean?

    <p>Capability to refuel</p> Signup and view all the answers

    Which of the following statements about the Icon of the Seas is true?

    <p>It holds the record for the largest cruise ship.</p> Signup and view all the answers

    Which transportation mode saw significant technical innovation as a result of World War I?

    <p>Commercial aviation</p> Signup and view all the answers

    What was a key feature of the 707 jet before the introduction of the 747?

    <p>Standard for commercial jets</p> Signup and view all the answers

    How did air travel trends from 2004 to 2019 impact the number of commercial flights?

    <p>Flight numbers nearly doubled.</p> Signup and view all the answers

    What unique service does the Icon of the Seas provide for checking in?

    <p>Star class check-in desk</p> Signup and view all the answers

    Which of the following is NOT a part of the Icon of the Seas' amenities?

    <p>Mini golf course</p> Signup and view all the answers

    What was one of the features of the first passenger flight that limited its operations?

    <p>One passenger at a time</p> Signup and view all the answers

    Which of the following features describes the largest suite available on the Icon of the Seas?

    <p>Includes a movie theatre</p> Signup and view all the answers

    What is a potential environmental concern associated with the growth of air travel?

    <p>Significant emissions</p> Signup and view all the answers

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    Description

    This quiz explores the economic and cultural impacts of tourism, particularly in the Caribbean, and examines brand extensions within the alcohol industry. Questions cover various aspects such as local revenue retention, foreign influence, and brand strategies. Test your knowledge on how these industries interact and evolve.

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