Brand Equity and Branding Quiz

• The corporate image and identity created by a brand
• The legal protection of a product
• The image or perception that describes and differentiates a product from competitors (correct)
• The exclusivity offered by a company

• It eliminates the need for marketing
• It ensures immediate profitability
• It guarantees exclusivity to the company
• It provides legal security to the product (correct)

• Establishing legal trademarks
• Creating a catchy slogan for the product
• All operations necessary to build and nurture a brand into a consumer’s mind (correct)
• Focusing solely on product design

<p>Buyers are satisfied and there’s no reason to change (D)</p> Signup and view all the answers

<p>By establishing a reputation that can withstand brand failures (D)</p> Signup and view all the answers