Brand Equity and Branding Quiz

The corporate image and identity created by a brand

The legal protection of a product

The image or perception that describes and differentiates a product from competitors (correct)

The exclusivity offered by a company

It eliminates the need for marketing

It ensures immediate profitability

It guarantees exclusivity to the company

It provides legal security to the product (correct)

Establishing legal trademarks

Creating a catchy slogan for the product

All operations necessary to build and nurture a brand into a consumer’s mind (correct)

Focusing solely on product design

<p>Buyers are satisfied and there’s no reason to change</p> Signup and view all the answers

<p>By establishing a reputation that can withstand brand failures</p> Signup and view all the answers