Brand Equity and Branding Quiz
5 Questions
3 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is brand equity?

  • The corporate image and identity created by a brand
  • The legal protection of a product
  • The image or perception that describes and differentiates a product from competitors (correct)
  • The exclusivity offered by a company

    • What are the advantages of branding mentioned in the text?

  • It eliminates the need for marketing
  • It ensures immediate profitability
  • It guarantees exclusivity to the company
  • It provides legal security to the product (correct)

    • What does building a brand name involve?

  • Establishing legal trademarks
  • Creating a catchy slogan for the product
  • All operations necessary to build and nurture a brand into a consumer’s mind (correct)
  • Focusing solely on product design

    • What are the benefits of creating a power brand mentioned in the text?

    <p>Buyers are satisfied and there’s no reason to change</p> Signup and view all the answers

    How does branding reduce harm to a company's reputation?

    <p>By establishing a reputation that can withstand brand failures</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser