Podcast
Questions and Answers
What is the term used to describe loyal fans speaking up for a brand to protect it during a crisis?
What is the term used to describe loyal fans speaking up for a brand to protect it during a crisis?
- Brand engagement
- Consumer loyalty
- Silent communication
- Advocacy (correct)
Why do loyal fans of a brand tend to speak up for the brand according to the text?
Why do loyal fans of a brand tend to speak up for the brand according to the text?
- To show their attachment to the brand (correct)
- To seek attention from competitors
- To criticize the brand publicly
- To gain financial rewards from the brand
What role do loyal consumers play in influencing other consumers' behavior?
What role do loyal consumers play in influencing other consumers' behavior?
- They remain silent during times of crisis
- They switch loyalty to other brands
- They criticize the brand openly
- They act as key opinion leaders (correct)
How do loyal fans typically express their loyalty to a brand according to the text?
How do loyal fans typically express their loyalty to a brand according to the text?
What is the risk associated with exposure to different contexts, usages, and values not coherent with a brand's positioning?
What is the risk associated with exposure to different contexts, usages, and values not coherent with a brand's positioning?
What is the relationship between loyalty, advocacy, and consumer behavior?
What is the relationship between loyalty, advocacy, and consumer behavior?
What is the main focus of brand management and branding, according to the text?
What is the main focus of brand management and branding, according to the text?
What is considered the moment when a brand is truly formed, as per the text?
What is considered the moment when a brand is truly formed, as per the text?
Why is it important to study loyal customers' behaviors in brand management?
Why is it important to study loyal customers' behaviors in brand management?
In brand management, what aspect allows companies to achieve differentiation?
In brand management, what aspect allows companies to achieve differentiation?
What does the visual identity system of a brand include?
What does the visual identity system of a brand include?
Why are brands becoming more relevant to people, according to the text?
Why are brands becoming more relevant to people, according to the text?
