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Brand Advocacy Quiz

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Questions and Answers

What is the term used to describe loyal fans speaking up for a brand to protect it during a crisis?

Brand engagement

Consumer loyalty

Silent communication

Advocacy (correct)

Why do loyal fans of a brand tend to speak up for the brand according to the text?

To show their attachment to the brand (correct)

To seek attention from competitors

To criticize the brand publicly

To gain financial rewards from the brand

What role do loyal consumers play in influencing other consumers' behavior?

They remain silent during times of crisis

They switch loyalty to other brands

They criticize the brand openly

They act as key opinion leaders (correct)

How do loyal fans typically express their loyalty to a brand according to the text?

Through positive behaviors and trust in the brand Signup and view all the answers

What is the risk associated with exposure to different contexts, usages, and values not coherent with a brand's positioning?

Brand reputation damage Signup and view all the answers

What is the relationship between loyalty, advocacy, and consumer behavior?

'Loyalty may result in advocacy and influence consumer behavior Signup and view all the answers

What is the main focus of brand management and branding, according to the text?

Adding meanings, values, cultures, and associations to differentiate the brand Signup and view all the answers

What is considered the moment when a brand is truly formed, as per the text?

When meanings, values, cultures, and associations are added Signup and view all the answers

Why is it important to study loyal customers' behaviors in brand management?

To understand why consumers choose a brand over competitors Signup and view all the answers

In brand management, what aspect allows companies to achieve differentiation?

Adding meanings, values, cultures, and associations Signup and view all the answers

What does the visual identity system of a brand include?

Graphics, packaging, and other design elements Signup and view all the answers

Why are brands becoming more relevant to people, according to the text?

Due to their association with cultural assets and meanings Signup and view all the answers