12 Questions
What is the term used to describe loyal fans speaking up for a brand to protect it during a crisis?
Advocacy
Why do loyal fans of a brand tend to speak up for the brand according to the text?
To show their attachment to the brand
What role do loyal consumers play in influencing other consumers' behavior?
They act as key opinion leaders
How do loyal fans typically express their loyalty to a brand according to the text?
Through positive behaviors and trust in the brand
What is the risk associated with exposure to different contexts, usages, and values not coherent with a brand's positioning?
Brand reputation damage
What is the relationship between loyalty, advocacy, and consumer behavior?
'Loyalty may result in advocacy and influence consumer behavior
What is the main focus of brand management and branding, according to the text?
Adding meanings, values, cultures, and associations to differentiate the brand
What is considered the moment when a brand is truly formed, as per the text?
When meanings, values, cultures, and associations are added
Why is it important to study loyal customers' behaviors in brand management?
To understand why consumers choose a brand over competitors
In brand management, what aspect allows companies to achieve differentiation?
Adding meanings, values, cultures, and associations
What does the visual identity system of a brand include?
Graphics, packaging, and other design elements
Why are brands becoming more relevant to people, according to the text?
Due to their association with cultural assets and meanings
Test your knowledge on brand advocacy and how loyal fans can protect a company during a crisis. Explore the relationship between loyalty and advocacy in branding activities and communication strategies.
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