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- Begrepet «begrenset rasjonalitet» er hentet fra teori som best kan beskrives som
- Uttrykket «begrenset rasjonalitet» refererer til
- Det kriteriet som kalles for satisfiering i beslutningstaking, går ut på at vi som oftest velger det
- En utpreget negativ innstilling til risiko kalles for
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- _________ definerer gevinst og tap som avvik fra et referansepunkt
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- Motsatsen til begrepet risikovegring kalles for
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- Når problemet formuleres i form av positiv gevinst, er man generelt
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- Når problemet formuleres i form av mulig tap, er man generelt
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- Psykologisk forskning viser at referansepunktet for beslutninger er
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- Det mest sentrale begrepet i prospektteori er
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Study Notes
Decision Making Theory
- The concept of "bounded rationality" is derived from a theory that can be described as...
Decision Criteria
- The term "bounded rationality" refers to the limitation of human minds in processing information and making decisions.
Satisficing
- The criterion known as satisficing in decision-making involves choosing the option that is good enough, rather than optimal.
Risk Attitude
- An extremely negative attitude towards risk is referred to as risk aversion.
Prospect Theory
- Prospect theory defines gains and losses as deviations from a reference point.
Risk Seeking
- The opposite of risk aversion is referred to as risk seeking.
Framing Effect
- When a problem is framed in terms of positive gains, people are generally more optimistic.
- When a problem is framed in terms of potential losses, people are generally more pessimistic.
Reference Point
- Psychological research shows that the reference point for decisions is often the current state or status quo.
Key Concept in Prospect Theory
- The central concept in prospect theory is the notion that people make decisions based on perceived gains and losses rather than final outcomes.
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