Boost Your Social Media Game

Social Media Strategy: Why It Matters and How to Get Started

• The National Institute for Social Media and Online Marketing Certified Professionals provide certification for marketing and digital professionals globally.

• Social media strategy is important for success and growth of a brand, as it provides a blueprint for implementation.

• Global data shows that approximately 5 billion people are active on social media, and the amount of time spent on social media is increasing.

• Social media is not just for personal use, it is also essential for businesses to reach more people and level out the playing field for small organizations or non-profits.

• Listening, sales, marketing, customer service, and human resources are some of the ways businesses can use social media to achieve their goals.

• People use social media not only to keep in touch with friends and family but also for news, inspiration, and purchasing products.

• Social media can provide social proof, drive website traffic, increase SEO, and create new opportunities for engagement.

• By humanizing the brand and sharing stories, social media can increase customer loyalty and connect with potential and current customers.

• To get started with social media strategy, businesses need to identify their business goals and set SMART social media goals.

• SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.

• Tactics, such as posting on Facebook, should be based on the social media goals and aligned with the business objectives.

• It is important to track and measure the success of social media strategy and adjust accordingly to continuously improve.Key Elements of Social Media Strategy

• A SMART goal should be specific, measurable, achievable, relevant, and time-bound.

• Measurable, time-bound, and relevant are the most frequently left out elements of a SMART goal.

• Understanding the organization's goals is crucial to creating SMART goals.

• Splash is a shoe company that wants to grow within the mainstream and water athlete markets, and SMART goals should support both objectives.

• Key performance objectives (KPIs) should be specific and measurable, and progress should be monitored regularly.

• Understanding the audience is essential to developing a social media strategy.

• Audience segmentation should be clear and specific to make it easier to identify the target group.

• Choosing the right platform depends on the audience, the type of content, and the dominant platform in the industry.

• Prioritization is crucial in social media strategy, considering time, physical technologies, human capital, budget, and multimedia devices.

• All social media is paid, even if not paid for ads, as it involves resources, human capital, and assets.

• Personal branding is essential, especially for freelancers, and social media can be a vital tool for connecting with others.

• Social media strategy should start with goals and objectives, followed by audience understanding, resource allocation, and tactical implementation.Tips for Effective Social Media Strategy

• It's important to filter out random feedback by targeting the right audience and platform.

• Monitoring engagement and experimenting with what does better is helpful to improve social media strategy.

• Engagement can vary depending on the type of content shared.

• Sharing content that resonates with people is more important than sharing just any content.

• It's important to measure success towards SMART goals and KPIs in order to adjust the strategic plan.

• The National Institute for Social Media offers a Social Media Strategy Certification covering six main areas.

• The six areas covered in the certification are strategic planning, compliance and governance, ethics, marketing communications, project and campaign management, and research and analysis.

• The National Institute for Social Media offers a scholarship for the certification which is due on May 15th.

• The scholarship is usually partial and ranges from 25% to 90% of the preparation package or exam option.

• The certification and scholarship are beneficial for students and professionals looking to improve their social media strategy.

• The key to effective social media strategy is to have a tactical approach and consistently measure and adjust.

• AMA Pittsburgh and the National Institute for Social Media are great collaborators and partners in promoting effective social media strategy.

Are you looking to improve your social media strategy? Take this quiz to test your knowledge and learn some valuable tips and tricks. From setting SMART goals to choosing the right platform and measuring success, this quiz covers all the key elements of effective social media strategy. Whether you're a marketing professional or a small business owner, this quiz will help you identify areas for improvement and take your social media game to the next level. Don't miss out on this opportunity to boost your online presence and connect with your target