26 Questions
What are the 7 Ps of marketing mix?
People, Product, Promotion, Place, Price, Positioning, Physical evidence
Which of the following is not a factor influencing a consumer’s purchase decision in online transactions?
Geographical factors
What is the main purpose of hygiene factors in online transactions?
To ensure a trouble-free transaction
What does owned media refer to in the context of online promotion?
Media channels that the brand owns and can control
What does intervention refer to in the context of online promotion?
Strategies that brands adopt to manage word of mouth
What is the definition of Internet Marketing according to Chaffey et al. (2009)?
The application of the Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives.
What is the primary objective of Internet Marketing?
To position the organization, its products or services, in the mind of the target audience as a solution to their dilemmas.
What do marketers first need to understand in order to achieve the objective of Internet Marketing?
Consumer behavior online.
What does mass, segmentation, and relationship marketing refer to in the context of Internet Marketing?
Different marketing strategies for targeting online consumers.
What is the benefit of web advertising as described in the text?
Increased reach and targeting capabilities.
Which of the following is NOT considered a part of the digital landscape?
Television advertising
What is the primary purpose of aligning business and IT strategies?
To ensure that strategies work in unison and harmony
Which of the following does NOT fall under the category of digital technologies?
Mass Marketing
What is the significance of the digital landscape for companies?
To better use technology and capture market share
What is the key definition of digital landscape according to the text?
A collective name for websites, emails, social networks, and mobile devices
How can digital landscape contribute to business growth?
By better utilizing technology and capturing market share
What is one of the demands for IT roles in businesses mentioned in the text?
Increasing profits and reducing costs
According to the text, what is a key area where AI is being used in digital marketing?
Content creation and market research
What is the impact of social media on digital marketing mentioned in the text?
Increased brand recognition and customer interaction
What is the focus of systems design mentioned in the text?
User-centric design and participatory design
What trend is mentioned in the text regarding the roles within IT?
Shift towards a variety of roles including web designers and data analytics
What type of investment does the text propose for digital and construction training?
$64 million investment for digital and construction training
What is the main focus of AI usage in digital marketing according to the text?
Analyzing consumer behavior and personalizing purchasing experience
According to the text, what is an example of the impact of AI in digital marketing?
Self-driving cars being sold using AI
What does the text suggest about the future use of AI in digital marketing?
AI will continue to be used in a range of up-and-coming marketing applications
What is one of the main impacts of social media on digital marketing according to the text?
and sharing between friends as a marketing power
Test your knowledge on the learning outcomes of Week 2 lecture in BMG814 E-Marketing. Topics include defining internet marketing, understanding changes in online and offline marketing, factors influencing consumer behavior online, consumer purchasing decision-making process, mass, segmentation, and relationship marketing, benefits of web advertising, and major advertising methods used on the web.
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