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Questions and Answers
What is primary data?
Data collected for a given purpose, often through direct contact with customers
What are the two tiers of the BA function in large organizations?
Market analysts and data warehouse analysts
What is the challenge with using questionnaires and interviews for analysis?
Costly to send out questionnaires to entire customer base every quarter and potentially annoying to customers
How can data quality be improved at the source systems level?
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What is secondary data?
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