Podcast
Questions and Answers
What is the best recommended length for a title tag?
What is the best recommended length for a title tag?
What is a recommended practice for URL structure?
What is a recommended practice for URL structure?
Meta descriptions have no effect on click-through rates (CTR).
Meta descriptions have no effect on click-through rates (CTR).
False
What should be used to indicate a preferred URL in a website's HTML?
What should be used to indicate a preferred URL in a website's HTML?
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Dynamic parameters should always be included in URLs for better indexing.
Dynamic parameters should always be included in URLs for better indexing.
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Paid links should use the ______ attribute.
Paid links should use the ______ attribute.
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What should be avoided to preserve authority in URL structures?
What should be avoided to preserve authority in URL structures?
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A URL should preferably be structured as https://example.com/______ to enhance usability.
A URL should preferably be structured as https://example.com/______ to enhance usability.
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Match the following HTTP status codes with their meanings:
Match the following HTTP status codes with their meanings:
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Match the following parts of a URL with their descriptions:
Match the following parts of a URL with their descriptions:
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Study Notes
Best Practices for URLs
- Use shorter URLs that are human-readable and contain descriptive keywords.
- Avoid dynamic parameters when possible for cleaner URLs.
- Maintain content on the same subdomain to preserve authority.
- Preferred URL structure is flat, e.g.,
https://example.com/blog, as opposed to subdomains likehttps://blog.example.com.
Important HTML Elements
- Title Tag: Best length is between 50–60 characters; place important keywords at the beginning to improve visibility.
- Meta Description Tag: Aim for around 160 characters; each description should be unique and compelling to influence click-through rates (CTR).
- Image Attributes: Specify height and width attributes for images to improve page load speed.
- Hyperlinks: Use "nofollow" for paid or untrusted links, "sponsored" for sponsored links, and "ugc" for user-generated content links.
HTTP Status Codes
- 200: Indicates a successful request.
- 301: Permanent redirect; use when a page has permanently moved.
- 302: Temporary redirect; indicates a page has temporarily moved.
- 404: Not found; suggests the requested page does not exist.
- 500: Server error; indicates issues on the server-side.
- 503: Unavailable; suggests the service is temporarily unavailable, usually for maintenance.
Canonicalization
- Common duplicate homepage URLs can be resolved by specifying a preferred URL in the
<head>section. - Example of preferred canonical URL:
https://example.com/.
Mobile Best Practices
- Implement a mobile site using responsive web design to adjust for different screen sizes.
- Ensure mobile and desktop versions display identical content.
- Maintain consistent page title tags and meta descriptions across platforms.
- Include a meta name="viewport" tag in the head section to help browsers properly adjust content for mobile devices.
Additional Considerations
- Don't forget to submit sitemaps to search engines like Google via Google Search Console for better indexing.
- Utilize Open Graph protocol for social media sharing, ensuring content displays appropriately on platforms like Facebook and Twitter.
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Description
This quiz focuses on best practices for creating effective URLs. Learn about the importance of using shorter, human-readable URLs and descriptive keywords. Additionally, understand the recommendations for excluding dynamic parameters to enhance usability.
