Podcast Beta
Questions and Answers
What is the purpose of the tera_link_id in email marketing campaigns?
How are URL parameters, such as tera_link_id, utilized in digital marketing?
What does the tera_link_id value represent in tracking clickthroughs?
How do query parameters in URLs help in analyzing email campaign performance?
Signup and view all the answers
What insights can marketers gain by understanding the tera_link_id structure and usage?
Signup and view all the answers
What is the purpose of the tera_link_id parameter in TeraLink URLs?
Signup and view all the answers
What components make up the tera_link_id string in TeraLink URLs?
Signup and view all the answers
In the given TeraLink URL example, what information is NOT part of the tera_link_id parameter?
Signup and view all the answers
Which action is NOT influenced by the tera_link_id in TeraLink URLs?
Signup and view all the answers
How does the tera_link_id contribute to TeraLink's functionality?
Signup and view all the answers
Study Notes
URL Parameters: Understanding Tera Link IDs
URL parameters are components of a web page's URL that provide additional information to the server about the requested resource. They can be used to filter results, sort items, or perform other actions based on user input. In the context of TeraLink, which is a communication platform that allows users to send emails or SMS messages globally, the parameter tera_link_id is often encountered when using their services. This article will discuss the role of tera_link_id, its structure, and how it is utilized in various applications.
Structure of Tera Link IDs
A typical URL involving tera_link_id may look like this:
https://app.teralink.io/link/click?msg=XqIe0jAI&token=d98679f4a1680c&campaign=TestCampaign1&listing=TestList&ara=2025-03-06T10%3A23%3A16%2B00%3A00%2C00%3A00%2C15&source=test&[email protected]&operation=add&lang=en&clientId=98679f4a1680c&action=send&[email protected]&subject=test&body=Hi%2C+Subscriber!%2C+this+is+a+test+message.&headerImage=http%3A%2F%2Fwww.example.com%2Fimages%2Flogo.png&linkType=wappp&type=html&random=98679f4a1680c&tera_link_id=AQEAAAGGnZtJYlKpqHoEAAACdD8kQoNrfezvCWxoHkmPm%2FhL0RiUVYuVGr3%2BrjLuTclsiU4doPEUsba8fJbKOZy6kQuFV4f0a%2BUKdSBks7X94FLLvSWV%2FnDToj%2Bh961vxAb5%2F9ujMj%2BAKzgv5tWAQyM%2FeD7pGSmvNtNjMAJ2QxhqBQ3GC0MxO%2FJXqY23joPhFeB9OCP2AVFcyLIQQwCF%2BRsuhvCUSjS%2FTdG9ZQvIFjX%2BTVCUYYgAgQ%3D&cid={your_unique_campaign_identifier}&noop=1
The tera_link_id itself is a complex string consisting of multiple factors such as the client's unique identifier, the operation being performed, and random characters appended to the end of the URL. For example, if we take the above link and remove everything after terra_link_id=, we get the following tera_link_id value:
AQEAAAGGnZtJYlKpqHoEAAACdD8kQoNrfezvCWxoHkmPm/hL0RiUVYuVGr3/BrjLuTclsiU4doPEUsba8fJbKOZy6kQuFV4f0aBUKdSBks7X94FLLvSWV/FnDToj/h961vxAb5/9ujMj/AKzgv5tWAQyM/FeD7pGSmvNtNjMAJ2QxhqBQ3GC0MxO/JXqY23joPhFeB9OCP2AVFcyLIQQwCF/RsuhvCUSjS/FTdGZQvIFjX/TVCUYYgAgQ=
This string plays a crucial role in tracking clickthroughs from the TeraLink email service.
Usage of Tera Link IDs
In the context of email marketing campaigns, the tera_link_id helps track the performance of the campaign by identifying clicks through links within the email. When users click on these links, they are redirected to the destination website with the specified query parameters included in the URL. These query parameters represent the details of the email campaign and the recipient.
For instance, consider an email containing a promotional link directing users to a product listing page. The link in the email might look like this: https://www.example.com/product?id=123&utm_source=teralink&utm_medium=email&utm_campaign=Spring_Sale. The value of the id parameter would be unique to the product being promoted, while the utm_source, utm_medium, and utm_campaign parameters are used to track the source and medium of the click, as well as the specific campaign that generated the click.
In this case, the URL is constructed by appending the query parameters to the base URL of the destination website. When a user clicks on the link, the browser sends the URL to the server, which then interprets the query parameters and performs the appropriate actions based on the request.
Conclusion
URL parameters, including tera_link_id, play a vital role in tracking the performance of email campaigns and other digital marketing efforts. They provide valuable insights into user behavior and help marketers optimize their strategies to improve engagement and conversions. By understanding the structure and usage of tera_link_id, marketers can leverage this information to make data-driven decisions and enhance their overall digital marketing efforts.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the structure and usage of Tera Link IDs in URL parameters, particularly in the context of email marketing campaigns. Learn how these IDs play a crucial role in tracking clickthroughs and measuring campaign performance. Understand how query parameters in URLs provide insights into user behavior and help optimize digital marketing strategies.
