Podcast
Questions and Answers
What is the primary focus of behavioural science?
What is the primary focus of behavioural science?
Which of the following is an example of a bias in behavioural science?
Which of the following is an example of a bias in behavioural science?
What is the term for subtle changes in the environment that influence people's behaviour in predictable ways?
What is the term for subtle changes in the environment that influence people's behaviour in predictable ways?
Which of the following applications of behavioural science involves designing learning environments and instructional methods?
Which of the following applications of behavioural science involves designing learning environments and instructional methods?
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What is the term for how the presentation of information influences choices and decisions?
What is the term for how the presentation of information influences choices and decisions?
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Which of the following research methods involves collecting data through questionnaires and self-reported data?
Which of the following research methods involves collecting data through questionnaires and self-reported data?
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What is the term for the study of human behaviour, including cognitive, emotional, and social aspects?
What is the term for the study of human behaviour, including cognitive, emotional, and social aspects?
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Which of the following is an application of behavioural science in the field of health?
Which of the following is an application of behavioural science in the field of health?
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What is the term for controlled studies to test hypotheses and identify causal relationships?
What is the term for controlled studies to test hypotheses and identify causal relationships?
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Which of the following is an example of a research method in behavioural science?
Which of the following is an example of a research method in behavioural science?
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Study Notes
Definition and Scope
- Behavioural science is the study of human behaviour, including cognitive, emotional, and social aspects.
- It is an interdisciplinary field that draws from psychology, sociology, anthropology, and economics.
Key Concepts
- Biases and Heuristics: mental shortcuts that influence decision-making, such as confirmation bias and the availability heuristic.
- Framing Effects: how the presentation of information influences choices and decisions.
- Nudges: subtle changes in the environment that influence people's behaviour in predictable ways.
- Social Influence: how social norms, peer pressure, and authority figures affect behaviour.
Applications
- Behavioural Economics: applying insights from psychology to understand economic decision-making and policy-making.
- Health and Wellness: using behavioural science to promote healthy behaviours and prevent disease.
- Education: designing learning environments and instructional methods that take into account how people learn and behave.
- Environmental Sustainability: encouraging pro-environmental behaviours through policy and individual actions.
Research Methods
- Experiments: controlled studies to test hypotheses and identify causal relationships.
- Surveys and Self-Report Measures: collecting data through questionnaires and self-reported data.
- Observational Studies: observing behaviour in naturalistic settings.
- Neuroimaging and Physiological Measures: using neuroscientific techniques to study brain function and physiological responses.
Theories and Models
- Theory of Planned Behaviour: attitudes, subjective norms, and perceived control influence intentions and behaviours.
- Social Cognitive Theory: people learn and adapt through observing others and their environment.
- Self-Determination Theory: autonomy, competence, and relatedness drive human motivation and behaviour.
Definition and Scope
- Behavioural science is a multidisciplinary field that explores human behaviour, encompassing cognitive, emotional, and social aspects.
- It draws from psychology, sociology, anthropology, and economics to understand human behaviour.
Key Concepts
- Biases and Heuristics: mental shortcuts that influence decision-making, such as confirmation bias (giving more weight to information that confirms existing beliefs) and the availability heuristic (judging likelihood based on how easily examples come to mind).
- Framing Effects: the way information is presented influences choices and decisions, with positive or negative framing affecting outcomes.
- Nudges: subtle changes in the environment that influence people's behaviour in predictable ways, without limiting freedom of choice.
- Social Influence: social norms, peer pressure, and authority figures affect behaviour, shaping individual actions and decisions.
Applications
- Behavioural Economics: applies psychological insights to understand economic decision-making and policy-making, recognizing that humans do not always act rationally.
- Health and Wellness: uses behavioural science to promote healthy behaviours and prevent disease, such as encouraging exercise or healthy eating habits.
- Education: designs learning environments and instructional methods that take into account how people learn and behave, improving educational outcomes.
- Environmental Sustainability: encourages pro-environmental behaviours through policy and individual actions, promoting sustainable practices and reducing environmental impact.
Research Methods
- Experiments: controlled studies that test hypotheses and identify causal relationships, providing insights into human behaviour.
- Surveys and Self-Report Measures: collects data through questionnaires and self-reported data, providing subjective information about attitudes and behaviours.
- Observational Studies: observes behaviour in naturalistic settings, providing insights into real-world behaviour.
- Neuroimaging and Physiological Measures: uses neuroscientific techniques, such as fMRI, to study brain function and physiological responses, revealing underlying mechanisms.
Theories and Models
- Theory of Planned Behaviour: attitudes, subjective norms, and perceived control influence intentions and behaviours, shaping individual actions.
- Social Cognitive Theory: people learn and adapt through observing others and their environment, with social factors influencing behaviour.
- Self-Determination Theory: autonomy, competence, and relatedness drive human motivation and behaviour, with intrinsic motivation leading to more sustainable actions.
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Description
Explore the study of human behaviour, including cognitive, emotional, and social aspects. Learn about key concepts such as biases, heuristics, framing effects, and nudges, and how they influence decision-making.
