Behavioural Science Basics
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Questions and Answers

Organizational Behaviour is the application of _______________________ science to understand how people behave in organizations.

behavioural

_______________________ studies manipulate variables to test hypotheses about human behaviour.

Experiments

_______________________ are self-report measures that assess attitudes, beliefs, and behaviours.

Surveys and Questionnaires

Albert Bandura developed the theory of _______________________, which describes how people learn through observation and imitation.

<p>social learning</p> Signup and view all the answers

B.F. Skinner developed the theory of _______________________, which describes how behaviour is shaped by its consequences.

<p>operant conditioning</p> Signup and view all the answers

Daniel Kahneman developed the theory of _______________________, which describes how people make decisions under uncertainty.

<p>prospect</p> Signup and view all the answers

Behavioural science is the study of human ______, exploring the underlying psychological and social processes that drive human actions and decision-making.

<p>behaviour</p> Signup and view all the answers

Biases and heuristics are mental shortcuts that influence ______-making.

<p>decision</p> Signup and view all the answers

Cognitive psychology is the study of ______ processes, including perception, attention, memory, language, and problem-solving.

<p>mental</p> Signup and view all the answers

The application of behavioural science to understand economic ______-making, including the design of policies and interventions to "nudge" people towards better choices is called Behavioural Economics.

<p>decision</p> Signup and view all the answers

The role of ______ and motivation in driving human behaviour, including intrinsic and extrinsic motivation is a key concept in behavioural science.

<p>emotions</p> Signup and view all the answers

The application of behavioural science to understand how people learn and how to design effective educational ______ is a key application.

<p>interventions</p> Signup and view all the answers

Study Notes

Definition and Scope

  • Behavioural science is the study of human behaviour, exploring the underlying psychological and social processes that drive human actions and decision-making.
  • It is an interdisciplinary field that draws on concepts and methods from psychology, sociology, anthropology, economics, and neuroscience.

Key Concepts

  • Biases and Heuristics: mental shortcuts that influence decision-making, such as confirmation bias, anchoring bias, and availability heuristic.
  • Cognitive Psychology: the study of mental processes, including perception, attention, memory, language, and problem-solving.
  • Social Influence: the ways in which people are influenced by others, including social norms, conformity, and obedience.
  • Emotions and Motivation: the role of emotions and motivation in driving human behaviour, including intrinsic and extrinsic motivation.

Applications

  • Behavioural Economics: the application of behavioural science to understand economic decision-making, including the design of policies and interventions to "nudge" people towards better choices.
  • Health and Wellbeing: the application of behavioural science to understand health behaviours, including the design of interventions to promote healthy behaviours and prevent disease.
  • Education and Learning: the application of behavioural science to understand how people learn and how to design effective educational interventions.
  • Organizational Behaviour: the application of behavioural science to understand how people behave in organizations, including the design of policies and practices to promote productivity and wellbeing.

Research Methods

  • Experiments: controlled studies that manipulate variables to test hypotheses about human behaviour.
  • Surveys and Questionnaires: self-report measures that assess attitudes, beliefs, and behaviours.
  • Observational Studies: studies that observe people in naturalistic settings to understand their behaviour.
  • Neuroimaging: the use of techniques such as functional magnetic resonance imaging (fMRI) to study the neural basis of human behaviour.

Famous Researchers and Theories

  • Daniel Kahneman: Nobel laureate and developer of prospect theory, which describes how people make decisions under uncertainty.
  • Amos Tversky: developer of prospect theory and contributor to the field of behavioural economics.
  • B.F. Skinner: developer of operant conditioning theory, which describes how behaviour is shaped by its consequences.
  • Albert Bandura: developer of social learning theory, which describes how people learn through observation and imitation.

Definition and Scope

  • Behavioural science studies human behaviour, exploring underlying psychological and social processes that drive human actions and decision-making.
  • It is an interdisciplinary field drawing on concepts and methods from psychology, sociology, anthropology, economics, and neuroscience.

Key Concepts

  • Biases and heuristics are mental shortcuts that influence decision-making, including confirmation bias, anchoring bias, and availability heuristic.
  • Cognitive psychology studies mental processes, including perception, attention, memory, language, and problem-solving.
  • Social influence refers to the ways people are influenced by others, including social norms, conformity, and obedience.
  • Emotions and motivation drive human behaviour, including intrinsic and extrinsic motivation.

Applications

  • Behavioural economics applies behavioural science to understand economic decision-making and designs policies and interventions to "nudge" people towards better choices.
  • Behavioural science is applied to health and wellbeing to understand health behaviours and design interventions to promote healthy behaviours and prevent disease.
  • It is applied to education and learning to understand how people learn and design effective educational interventions.
  • It is applied to organizational behaviour to understand how people behave in organizations and design policies and practices to promote productivity and wellbeing.

Research Methods

  • Experiments are controlled studies that manipulate variables to test hypotheses about human behaviour.
  • Surveys and questionnaires are self-report measures that assess attitudes, beliefs, and behaviours.
  • Observational studies observe people in naturalistic settings to understand their behaviour.
  • Neuroimaging uses techniques like functional magnetic resonance imaging (fMRI) to study the neural basis of human behaviour.

Famous Researchers and Theories

  • Daniel Kahneman is a Nobel laureate and developed prospect theory, which describes how people make decisions under uncertainty.
  • Amos Tversky developed prospect theory and contributed to behavioural economics.
  • B.F. Skinner developed operant conditioning theory, which describes how behaviour is shaped by its consequences.
  • Albert Bandura developed social learning theory, which describes how people learn through observation and imitation.

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Explore the fundamentals of behavioural science, including psychological and social processes that drive human actions and decision-making. Learn about biases and heuristics that influence our choices.

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