Behavioral Segmentation in Marketing
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Questions and Answers

What is the diversity argument related to in the context of crowdsource design?

  • The constraints imposed on the design team.
  • The number of people involved in the design process.
  • The expertise level of professionals in the design team.
  • The variety of viewpoints in the design team. (correct)

    • How does a higher innovation ability affect purchase intention, according to the text?

  • It has no effect on purchase intention.
  • It increases purchase intention by reducing creativity.
  • It increases purchase intention up to 50%. (correct)
  • It decreases purchase intention.

    • What does the study reveal about the innovation of products developed by customers vs. professionals?

  • Products developed by customers are perceived as more innovative than those by professionals. (correct)
  • Products developed by customers are considered more innovative due to their expertise.
  • Products developed by professionals are more innovative due to less constraint.
  • Products developed by professionals are considered more innovative due to their creativity.

    • How does high complexity affect the difference between professionals and users in developing innovative products?

    <p>High complexity reduces the difference between professionals and users.</p> Signup and view all the answers

    In crowdsource design, what does separating design from realization refer to?

    <p>Distinguishing between creating a design and physically creating the product.</p> Signup and view all the answers

    What is the user argument against professionals in crowdsource design based on?

    <p>Professionals may misunderstand consumers' needs and desires.</p> Signup and view all the answers

    How does cognitive participation relate to brand evaluation according to the text?

    <p>It could lead to identification and better brand evaluation.</p> Signup and view all the answers

    What distinguishes realization from design in the context of crowdsource design?

    <p>'Realization' refers to actual physical creation of a product, while 'design' is conceptualizing the product.</p> Signup and view all the answers

    'Crowdsource design' primarily involves which aspect?

    <p>'Crowdsource design' seeks input from various sources like professionals or consumers.</p> Signup and view all the answers

    'The numbers argument' mentioned in the text implies what about creativity?

    <p>'The numbers argument' states that multiple participants increase creativity.</p> Signup and view all the answers

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