Behavioral Segmentation in Marketing

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What is the diversity argument related to in the context of crowdsource design?

The constraints imposed on the design team.

The number of people involved in the design process.

The expertise level of professionals in the design team.

The variety of viewpoints in the design team. (correct)

How does a higher innovation ability affect purchase intention, according to the text?

It has no effect on purchase intention.

It increases purchase intention by reducing creativity.

It increases purchase intention up to 50%. (correct)

It decreases purchase intention.

What does the study reveal about the innovation of products developed by customers vs. professionals?

Products developed by customers are perceived as more innovative than those by professionals. (correct)

Products developed by customers are considered more innovative due to their expertise.

Products developed by professionals are more innovative due to less constraint.

Products developed by professionals are considered more innovative due to their creativity.

How does high complexity affect the difference between professionals and users in developing innovative products?

High complexity reduces the difference between professionals and users. Signup and view all the answers

In crowdsource design, what does separating design from realization refer to?

Distinguishing between creating a design and physically creating the product. Signup and view all the answers

What is the user argument against professionals in crowdsource design based on?

Professionals may misunderstand consumers' needs and desires. Signup and view all the answers

How does cognitive participation relate to brand evaluation according to the text?

It could lead to identification and better brand evaluation. Signup and view all the answers

What distinguishes realization from design in the context of crowdsource design?

'Realization' refers to actual physical creation of a product, while 'design' is conceptualizing the product. Signup and view all the answers

'Crowdsource design' primarily involves which aspect?

'Crowdsource design' seeks input from various sources like professionals or consumers. Signup and view all the answers

'The numbers argument' mentioned in the text implies what about creativity?

'The numbers argument' states that multiple participants increase creativity. Signup and view all the answers

Behavioral Segmentation in Marketing

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Questions and Answers

What is the diversity argument related to in the context of crowdsource design?

How does a higher innovation ability affect purchase intention, according to the text?

What does the study reveal about the innovation of products developed by customers vs. professionals?

How does high complexity affect the difference between professionals and users in developing innovative products?

In crowdsource design, what does separating design from realization refer to?

What is the user argument against professionals in crowdsource design based on?

How does cognitive participation relate to brand evaluation according to the text?

What distinguishes realization from design in the context of crowdsource design?

'Crowdsource design' primarily involves which aspect?

'The numbers argument' mentioned in the text implies what about creativity?

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