10 Questions
Which type of test requires consumers to say the product they have seen?
Recall test
What is the purpose of the starch test?
To measure consumer attention
What are some problems with the measure of memory?
Response bias, memory lapse, measurement of feeling evoked by the ad
Which factor can determine consumer attention in the starch test?
Both size and placement of ad
What does recall test necessarily indicate?
Consumer recognition
In which type of test are consumers shown products and asked which ones they saw?
Recognition test
What is response bias in the measure of memory?
Consumers tend to answer 'yes' more than 'no'
What does the starch test measure consumers on?
Attention, association, and reading comprehension
What is one of the problems with measuring a feeling evoked by an ad?
It is subjective and difficult to quantify
What does recognition test primarily measure?
Consumer recognition
Test your knowledge of behavior modification and the principles of reinforcement and punishment with this quiz. Learn about the impact of consequences on behavior and discover how psychologists have studied behavior in toddlers.
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