Behavior Modification Quiz
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Questions and Answers

Which type of test requires consumers to say the product they have seen?

  • Starch test
  • Recall test (correct)
  • Recognition test
  • Memory test

    • What is the purpose of the starch test?

  • To measure consumer memory
  • To measure consumer emotional response
  • To measure consumer purchase intent
  • To measure consumer attention (correct)

    • What are some problems with the measure of memory?

  • Recognition bias, response lapse, measurement of purchase intent
  • Response bias, memory lapse, measurement of feeling evoked by the ad (correct)
  • Attention bias, memory lapse, measurement of emotional response
  • Recognition bias, response bias, measurement of purchase intent

    • Which factor can determine consumer attention in the starch test?

    <p>Both size and placement of ad</p> Signup and view all the answers

    What does recall test necessarily indicate?

    <p>Consumer recognition</p> Signup and view all the answers

    In which type of test are consumers shown products and asked which ones they saw?

    <p>Recognition test</p> Signup and view all the answers

    What is response bias in the measure of memory?

    <p>Consumers tend to answer 'yes' more than 'no'</p> Signup and view all the answers

    What does the starch test measure consumers on?

    <p>Attention, association, and reading comprehension</p> Signup and view all the answers

    What is one of the problems with measuring a feeling evoked by an ad?

    <p>It is subjective and difficult to quantify</p> Signup and view all the answers

    What does recognition test primarily measure?

    <p>Consumer recognition</p> Signup and view all the answers

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