Podcast
Questions and Answers
What slogan is associated with Budweiser?
What slogan is associated with Budweiser?
- It's all about the beer.
- Turn it loose!
- This ____'s for you. (correct)
- The genuine article. (correct)
What spring water is Coors brewed with?
What spring water is Coors brewed with?
Pure Rocky Mountain spring water
What is Coors Light known for?
What is Coors Light known for?
It won't slow you down.
What does Heineken claim about its beer?
What does Heineken claim about its beer?
Bud Light slogan is 'Be yourself and make it a ____.'
Bud Light slogan is 'Be yourself and make it a ____.'
Miller's slogan is 'It's ____ time!'
Miller's slogan is 'It's ____ time!'
Old Milwaukee's slogan states, '______.Taste as great as it's name.'
Old Milwaukee's slogan states, '______.Taste as great as it's name.'
What does Dos Equis suggest about taste?
What does Dos Equis suggest about taste?
What slogan is associated with Labatt Blue?
What slogan is associated with Labatt Blue?
What is Michelob Ultra known for?
What is Michelob Ultra known for?
Corona's slogan is '______.Mike's away from ordinary.'
Corona's slogan is '______.Mike's away from ordinary.'
Foster's slogan is '_____.Australian for beer.'
Foster's slogan is '_____.Australian for beer.'
Beck's slogan states, '____.Life beckons.'
Beck's slogan states, '____.Life beckons.'
Samuel Adams' slogan is '____.America's world class beer.'
Samuel Adams' slogan is '____.America's world class beer.'
Guinness Irish Stout claims, '____ refreshes your spirit.'
Guinness Irish Stout claims, '____ refreshes your spirit.'
Rolling Rock's slogan is '_____.Free flowing.'
Rolling Rock's slogan is '_____.Free flowing.'
Flashcards
Budweiser's Slogan
Budweiser's Slogan
Known as 'The king of beers,' associated with the slogan 'This ____'s for you.'
Coors' Emphasis
Coors' Emphasis
Emphasizes 'pure rocky mountain spring water' and 'Turn it loose!'
Coors Light's Market
Coors Light's Market
Marketed as not slowing you down, 'the coldest tasting beer in the world.'
Heineken's Promotion
Heineken's Promotion
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Bud Light's Description
Bud Light's Description
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Miller's Tagline
Miller's Tagline
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Old Milwaukee's Claims
Old Milwaukee's Claims
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Dos Equis' Encouragement
Dos Equis' Encouragement
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Labatt Blue's Engagement
Labatt Blue's Engagement
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Michelob Ultra's Statement
Michelob Ultra's Statement
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Corona's Separation
Corona's Separation
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Foster's Identity
Foster's Identity
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Beck's Attention
Beck's Attention
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Samuel Adams' Celebration
Samuel Adams' Celebration
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Guinness Irish Stout
Guinness Irish Stout
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Rolling Rock's Slogan
Rolling Rock's Slogan
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Study Notes
Beer Brands and Their Slogans
- Budweiser: Known as "The king of beers," associated with the slogan "This ____'s for you."
- Coors: Emphasizes the use of "pure rocky mountain spring water," with the call to "Turn it loose!"
- Coors Light: Marketed with claims of not slowing you down, dubbing it "the coldest tasting beer in the world."
Premium Lager Statements
- Heineken: Promotes quality with "A better beer deserves a better can," and is recognized for "refreshing the parts other beers cannot reach."
- Bud Light: Described as "Fresh. Smooth. Real." It invites self-expression with "Be yourself and make it a ____."
Popular Beer Messages
- Miller: Known for the tagline "It's ____ time!" and referring to itself as "The champagne of bottled beers."
- Old Milwaukee: Claims "It doesn't get any better than this," and emphasizes taste with "______. Taste as great as it's name."
Unique Branding
- Dos Equis: Encourages exploration with "Sooner or later you'll get it," and suggests an adventurous palate with "Let your tastes travel."
- Labatt Blue: Engages curiosity with "A whole lot can happen, out of the blue," indicating a lively experience.
Health and Lifestyle
- Michelob Ultra: Promotes a healthier choice in beer with "Lose the carbs, not the taste."
- Corona: Sets itself apart with "______. Mike's away from ordinary."
Regional Identity
- Foster's: Captures Australian identity with "He who thinks Australian, drinks Australian," and "_____. Australian for beer."
- Beck's: Attracts attention with "____. Life beckons."
American Craftsmanship
- Samuel Adams: Celebrated as "____. America's world class beer."
- Guinness Irish Stout: Known for profound statements like "Out of the darkness comes light," promoting deeper enjoyment with "____ refreshes your spirit," and "Good things come to those who wait."
Iconic Packaging
- Rolling Rock: Utilizes the slogan "_____. Free flowing," hinting at a laid-back, casual experience.
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