BCG Portfolio Matrix and Share/Growth Categories Quiz
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Questions and Answers

Which category in the Portfolio Matrix is characterized by rapid growth but poor profit margins?

  • Problem Children (correct)
  • Cash Cows
  • Stars
  • Dogs

    • Which category in the Portfolio Matrix requires a lot of cash to finance rapid growth?

  • Cash Cows
  • Dogs
  • Stars (correct)
  • Problem Children

    • Which category in the Portfolio Matrix has a dominant market share in a low-growth market?

  • Dogs
  • Problem Children
  • Stars
  • Cash Cows (correct)

    • Which category in the Portfolio Matrix has low growth potential and a small market share?

    <p>Dogs</p> Signup and view all the answers

    Which category in the Portfolio Matrix is exemplified by SUVs in the auto industry and Viagra in the pharmaceutical industry?

    <p>Stars</p> Signup and view all the answers

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