BCG Portfolio Matrix and Share/Growth Categories Quiz

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Questions and Answers

Which category in the Portfolio Matrix is characterized by rapid growth but poor profit margins?

  • Problem Children (correct)
  • Cash Cows
  • Stars
  • Dogs

Which category in the Portfolio Matrix requires a lot of cash to finance rapid growth?

  • Cash Cows
  • Dogs
  • Stars (correct)
  • Problem Children

Which category in the Portfolio Matrix has a dominant market share in a low-growth market?

  • Dogs
  • Problem Children
  • Stars
  • Cash Cows (correct)

Which category in the Portfolio Matrix has low growth potential and a small market share?

<p>Dogs (C)</p> Signup and view all the answers

Which category in the Portfolio Matrix is exemplified by SUVs in the auto industry and Viagra in the pharmaceutical industry?

<p>Stars (C)</p> Signup and view all the answers

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