BBA Concepts Quiz

What is entrepreneurial learning all about?

Entrepreneurial learning is all about transforming ideas into action, learning by doing, and by putting theory into practice.

What practical aspects shape the learning experience at IC University of Applied Sciences – Amsterdam?

Practical aspects such as company visits, internships, educational trips, and seminars shape the learning experience at IC University of Applied Sciences.

What options are available in the 3rd year of the BBA study?

In the 3rd year of the BBA study, students have the option to specialize either in a particular field of study or industry sector.

Who will prepare students to enter the business world at IC University?

Teachers, who are successful entrepreneurs, will prepare students to enter the business world at IC University. Signup and view all the answers

What kind of students does IC University value?

IC University values go-getters who realize their dreams. Signup and view all the answers

What does the marketing environment include?

Internal and external factors impacting a company's marketing strategy Signup and view all the answers

According to Philip Kotler, what does the marketing environment refer to?

External factors impacting the company's ability to maintain successful relationships with target customers Signup and view all the answers

What is included in the micro environment of the marketing environment?

Suppliers, marketing intermediaries, competitors, and public Signup and view all the answers

Which factors are part of the macro environment in the marketing environment?

Demographic, economic, natural, technological, political, legal, and socio-cultural factors Signup and view all the answers

What is the marketing environment according to Philip Kotler?

External factors impacting the company's ability to develop and maintain successful relationships with target customers Signup and view all the answers