Podcast
Questions and Answers
What are the primary objectives of marketing?
What are the primary objectives of marketing?
- To focus solely on product features
- To maximize profit regardless of values
- To create demand for products and services (correct)
- To eliminate competition in the market
Which of the following best describes the concept of product positioning?
Which of the following best describes the concept of product positioning?
- Setting higher prices to attract premium customers
- Defining how a product is perceived relative to competitors (correct)
- Creating extensive advertisements without a target
- Developing a product line with various features
What are the components of the marketing mix?
What are the components of the marketing mix?
- Product, People, Process, Pricing
- Promotion, Price, Performance, Perception
- Product, Price, Place, Promotion (correct)
- Place, Pricing, Production, Planning
Which of the following is NOT a factor influencing pricing decisions?
Which of the following is NOT a factor influencing pricing decisions?
What is the role of market segmentation in marketing?
What is the role of market segmentation in marketing?
Flashcards
What is Marketing?
What is Marketing?
The process of creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
What are the elements of the Marketing Mix?
What are the elements of the Marketing Mix?
The 4 Ps: Product - what is being offered, Price - how much it costs, Place - where it's available, Promotion - how it's advertised.
What is Societal Marketing?
What is Societal Marketing?
A strategy that aims to meet customer needs while considering society's long-term well-being and the environment.
What is Market Segmentation?
What is Market Segmentation?
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What is the Promotion Mix?
What is the Promotion Mix?
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Study Notes
BBA 302: Marketing Management Syllabus
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Unit I: Overview of Marketing (10 lectures):
- Meaning of market
- Nature and elements of marketing
- Importance and function of marketing
- Marketing mix (concept, elements)
- Marketing process
- Introduction to strategic marketing (concept and importance)
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Unit II: Marketing Management (8 lectures):
- Meaning and definitions of marketing
- Objectives of marketing
- Marketing departments and functions
- Consumer buying behavior
- Consumer decision-making process
- Market segmentation (bases and process)
- Benefits and approaches of target market
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Unit III: Product (10 lectures):
- Product concept
- Product line and product mix
- Product life cycle
- Product positioning
- Branding concepts
- Packaging
- Price concept, types, and importance
- Factors influencing pricing
- Promotional mix (concept)
- Determinants of promotional mix
- Marketing channels (types and factors)
- Choice of distribution channel
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Unit IV: Emerging Trends in Marketing (8 lectures):
- Societal marketing
- Green marketing
- International marketing (concept and factors for global expansion)
- Rural marketing
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