BBA 302: Marketing Management Syllabus
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Questions and Answers

What are the primary objectives of marketing?

  • To focus solely on product features
  • To maximize profit regardless of values
  • To create demand for products and services (correct)
  • To eliminate competition in the market

    • Which of the following best describes the concept of product positioning?

  • Setting higher prices to attract premium customers
  • Defining how a product is perceived relative to competitors (correct)
  • Creating extensive advertisements without a target
  • Developing a product line with various features

    • What are the components of the marketing mix?

  • Product, People, Process, Pricing
  • Promotion, Price, Performance, Perception
  • Product, Price, Place, Promotion (correct)
  • Place, Pricing, Production, Planning

    • Which of the following is NOT a factor influencing pricing decisions?

    <p>Customer demographics</p> Signup and view all the answers

    What is the role of market segmentation in marketing?

    <p>To identify distinct groups of consumers with similar needs</p> Signup and view all the answers

    Study Notes

    BBA 302: Marketing Management Syllabus

    • Unit I: Overview of Marketing (10 lectures):

      • Meaning of market
      • Nature and elements of marketing
      • Importance and function of marketing
      • Marketing mix (concept, elements)
      • Marketing process
      • Introduction to strategic marketing (concept and importance)

    • Unit II: Marketing Management (8 lectures):

      • Meaning and definitions of marketing
      • Objectives of marketing
      • Marketing departments and functions
      • Consumer buying behavior
      • Consumer decision-making process
      • Market segmentation (bases and process)
      • Benefits and approaches of target market

    • Unit III: Product (10 lectures):

      • Product concept
      • Product line and product mix
      • Product life cycle
      • Product positioning
      • Branding concepts
      • Packaging
      • Price concept, types, and importance
      • Factors influencing pricing
      • Promotional mix (concept)
      • Determinants of promotional mix
      • Marketing channels (types and factors)
      • Choice of distribution channel

    • Unit IV: Emerging Trends in Marketing (8 lectures):

      • Societal marketing
      • Green marketing
      • International marketing (concept and factors for global expansion)
      • Rural marketing

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    Description

    This quiz covers the syllabus for BBA 302: Marketing Management, which includes an overview of marketing, marketing management principles, and product concepts. You'll explore key definitions, functions, and strategies important for effective marketing. Prepare to test your knowledge of consumer behavior, market segmentation, and promotional strategies.

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