8 Questions
What type of interview question asks participants to describe similarities, differences, or the relative importance of different things?
Contrast
In ethnography, what type of notes are primary records that detail human interactions and its settings?
Descriptive notes
What is the focus of ethnography?
Local, individual, subjective knowledge
What is the structure of a funnel sequence in interviews?
Start with broad questions and gradually narrow down to specifics
What is the main emphasis of qualitative research?
Emphasis on participant perspectives
What is the purpose of unobtrusive measurement in observational methods?
To assess what people tell us and what they actually do
Which method emphasizes watching ritual performances?
Performance studies
What is the main tactical decision in interview strategy?
Interviewer's 'personality'
Explore the fundamental assumptions underpinning observational methods, such as the individuality and subjectivity of participants, the importance of their insights and perspectives, and the emphasis on interpretation and meaning over easily quantified information. Also, learn about the similarities and differences between qualitative and quantitative research approaches.
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