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B2B Marketing Trends in 2024
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B2B Marketing Trends in 2024

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Questions and Answers

What is the main goal of strategic marketing?

  • Improving the competitive position of the firm (correct)
  • Increasing sales
  • Allocating resources across platforms
  • Achieving sustainable competitive advantage

    • What does marketing strategy leverage to achieve a competitive advantage?

  • Promotional efforts
  • Resources and capabilities (correct)
  • Policies
  • Customers

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