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Questions and Answers
What is the main goal of strategic marketing?
What is the main goal of strategic marketing?
- Improving the competitive position of the firm (correct)
- Increasing sales
- Allocating resources across platforms
- Achieving sustainable competitive advantage
What does marketing strategy leverage to achieve a competitive advantage?
What does marketing strategy leverage to achieve a competitive advantage?
- Promotional efforts
- Resources and capabilities (correct)
- Policies
- Customers
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