Attention and Perception Quiz
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Questions and Answers

What are the three types of activities and processes involved in consumer behaviour according to the given text?

  • Rational, Emotional, and Physical
  • Mental, Psychological, and Behavioral
  • Cognitive, Psychological, and Social
  • Cognitive, Emotional, and Physical (correct)

    • Which type of consumer research aims to describe the actual state of the consumer marketplace?

  • Predictive research
  • Descriptive research (correct)
  • Inferential research
  • Analytical research

    • What is the primary focus of consumer behaviour with regard to the selection, purchase, consumption, and disposal of products, services, ideas, and experiences?

  • Meeting business goals
  • Satisfying needs and desires (correct)
  • Maximizing profits
  • Minimizing costs

    • What are some questions that consumer behaviour seeks to answer according to the given text?

    <p>Why do different consumers purchase different products?</p> Signup and view all the answers

    Which of the following best describes the concept of enculturation?

    <p>Learning a person's own culture</p> Signup and view all the answers

    In Geert Hofstede’s cultural dimensions, which dimension reflects the importance of assertiveness, money, and material things versus people, caring, and quality of life?

    <p>Masculinity vs Femininity</p> Signup and view all the answers

    Why does Sid Mellman believe he understands consumers well despite having no training in marketing?

    <p>There is a great deal of common sense in consumer behaviour theory</p> Signup and view all the answers

    Which personality type from Karen Horney's theory seeks stimulation in the company of others?

    <p>Aggressive</p> Signup and view all the answers

    What kind of motive was influencing Nathan when he bought a laptop computer for school?

    <p>Functional</p> Signup and view all the answers

    What are the desirable end-states of existence called in the context of consumer values?

    <p>Terminal values</p> Signup and view all the answers

    Which statement about Lewin’s study of the effect of internal and external forces on motivation is false?

    <p>The environment is not the psychological reality perceived by an individual, but rather the physical reality itself</p> Signup and view all the answers

    What are the four key concepts of learning defined in the LAB approach?

    <p>Practice, conditioning, reinforcement and continuity</p> Signup and view all the answers

    Which component of culture refers to tangible objects of our world, such as architecture and clothing?

    <p>External material</p> Signup and view all the answers

    What is the term for a state of energy that a person experiences in regard to a consumption-related activity?

    <p>Consumer involvement</p> Signup and view all the answers

    Which statement about classical conditioning is false?

    <p>Classical conditioning depends primarily on the reinforcements that come after response to stimuli</p> Signup and view all the answers

    What type of learning concentrates on the stimuli and the response behaviors made over time?

    <p>Learning is behavior (LAB)</p> Signup and view all the answers

    When a Gestalt psychologist refers to the tendency of people to feature one object at a time and to view the remaining stimuli as background, he is referring to

    <p>Figure and ground</p> Signup and view all the answers

    What is the preferred method of reinforcement for marketers, involving the presentation or withdrawal of a stimulus that increases the likelihood of a certain behavior?

    <p>Positive reinforcement</p> Signup and view all the answers

    What is the targeted use of stimuli that should trigger the desired behavior known as?

    <p>Prompting</p> Signup and view all the answers

    <p>Instrumental conditioning</p> Signup and view all the answers

    What is culture defined as?

    <p>Shared meanings, rituals, norms, and traditions acquired by a person as a member of a society</p> Signup and view all the answers

    What are the preferable modes of behavior that are a means of achieving the desirable end-states of existence called in the context of consumer values?

    <p>Instrumental values</p> Signup and view all the answers

    What theory states that people adapt to constant levels of stimuli and pay less attention to them?

    <p>Adaptation theory</p> Signup and view all the answers

    Which principle states that the brain perceives organized wholes rather than just separate parts?

    <p>Closure</p> Signup and view all the answers

    What does the concept of perceptual constancy refer to?

    <p>The concept that we strive to perceive our world as a relatively unchanging environment</p> Signup and view all the answers

    What is the readiness to perceive or to act in a particular way in a situation called?

    <p>Perceptual set</p> Signup and view all the answers

    Which theory states that behavior is a function of both the person and the environment?

    <p>Field theory</p> Signup and view all the answers

    What type of motivational conflict involves choosing between two desirable alternatives?

    <p>Approach - Approach</p> Signup and view all the answers

    'Consumers have a thirst for variety' falls under which category of motivation?

    <p>Experiential marketing</p> Signup and view all the answers

    'People try to estimate the causes of events they encounter' is associated with which psychological theory?

    <p>Attributions after the purchase</p> Signup and view all the answers

    What is Maslow’s hierarchy of needs based on?

    <p>Murray’s list of psychogenic needs</p> Signup and view all the answers

    What approach raises the chance of agreeing to a larger request by agreeing to a smaller one first?

    <p>Door-in-the-face (DITF)</p> Signup and view all the answers

    Which approach stresses the special attributes of a new product to help customers categorize it?

    <p>Feature-based strategy</p> Signup and view all the answers

    What type of memory is responsible for storing information like ROM storage center memories?

    <p>Long-term memory</p> Signup and view all the answers

    Which psychological principle of influence and persuasion is based on the idea that people tend to comply with authority?

    <p>Authority</p> Signup and view all the answers

    What is the process of sensing, selecting, and interpreting stimuli in the external world known as?

    <p>Perception</p> Signup and view all the answers

    According to the text, what type of music creates brand awareness?

    <p>Functional music</p> Signup and view all the answers

    What does the sensory marketing strategy focus on?

    <p>The impact of sensations on product experiences</p> Signup and view all the answers

    What is the value of a brand for the company that owns it known as?

    <p>Brand equity</p> Signup and view all the answers

    What science studies how the physical environment is translated into our personal psychological environments?

    <p>Psychophysics</p> Signup and view all the answers

    What is the response of our sensory receptors to stimuli like light, color, sound, odor, and texture known as?

    <p>Sensation</p> Signup and view all the answers

    What kind of memory is responsible for categorization of stimulus and choosing a storage location for it in long-term memory?

    <p>Long-term memory</p> Signup and view all the answers

    What does the multi-attribute model state that consumer's attitudes depend on?

    <p>Attribute importance and beliefs about how well a brand provides each attribute.</p> Signup and view all the answers

    What is the process of actively attempting to change attitudes known as?

    <p>Persuasion</p> Signup and view all the answers

    Which stage of the Hierarchy of effects model involves unawareness, awareness, and knowledge?

    <p>Thinking-cognitive stages</p> Signup and view all the answers

    What is the term for a collection of separate items into a single grouping in the short-term memory?

    <p>Chunking</p> Signup and view all the answers

    What is the term for forgetting that occurs because of the passing of time?

    <p>Decay</p> Signup and view all the answers

    What are the mental concepts used within consumption contexts called in the Consumer Information Processing model?

    <p>Conceptual system</p> Signup and view all the answers

    What is the term for the sequence of mental activities that people use within consumption contexts?

    <p>Consumer information processing</p> Signup and view all the answers

    What model focuses on the inputs and outputs of the decision-making process without delving into the internal processing?

    <p>Black box model</p> Signup and view all the answers

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