Attention and Perception Quiz

What are the three types of activities and processes involved in consumer behaviour according to the given text?

Which type of consumer research aims to describe the actual state of the consumer marketplace?

What is the primary focus of consumer behaviour with regard to the selection, purchase, consumption, and disposal of products, services, ideas, and experiences?

What are some questions that consumer behaviour seeks to answer according to the given text?

Which of the following best describes the concept of enculturation?

In Geert Hofstede’s cultural dimensions, which dimension reflects the importance of assertiveness, money, and material things versus people, caring, and quality of life?

Why does Sid Mellman believe he understands consumers well despite having no training in marketing?

Which personality type from Karen Horney's theory seeks stimulation in the company of others?

What kind of motive was influencing Nathan when he bought a laptop computer for school?

What are the desirable end-states of existence called in the context of consumer values?

Which statement about Lewin’s study of the effect of internal and external forces on motivation is false?

What are the four key concepts of learning defined in the LAB approach?

Which component of culture refers to tangible objects of our world, such as architecture and clothing?

What is the term for a state of energy that a person experiences in regard to a consumption-related activity?

Which statement about classical conditioning is false?

What type of learning concentrates on the stimuli and the response behaviors made over time?

When a Gestalt psychologist refers to the tendency of people to feature one object at a time and to view the remaining stimuli as background, he is referring to

What is the preferred method of reinforcement for marketers, involving the presentation or withdrawal of a stimulus that increases the likelihood of a certain behavior?

What is the targeted use of stimuli that should trigger the desired behavior known as?

What is culture defined as?

What are the preferable modes of behavior that are a means of achieving the desirable end-states of existence called in the context of consumer values?

What theory states that people adapt to constant levels of stimuli and pay less attention to them?

Which principle states that the brain perceives organized wholes rather than just separate parts?

What does the concept of perceptual constancy refer to?

What is the readiness to perceive or to act in a particular way in a situation called?

Which theory states that behavior is a function of both the person and the environment?

What type of motivational conflict involves choosing between two desirable alternatives?

'Consumers have a thirst for variety' falls under which category of motivation?

'People try to estimate the causes of events they encounter' is associated with which psychological theory?

What is Maslow’s hierarchy of needs based on?

What approach raises the chance of agreeing to a larger request by agreeing to a smaller one first?

Which approach stresses the special attributes of a new product to help customers categorize it?

What type of memory is responsible for storing information like ROM storage center memories?

Which psychological principle of influence and persuasion is based on the idea that people tend to comply with authority?

What is the process of sensing, selecting, and interpreting stimuli in the external world known as?

According to the text, what type of music creates brand awareness?

What does the sensory marketing strategy focus on?

What is the value of a brand for the company that owns it known as?

What science studies how the physical environment is translated into our personal psychological environments?

What is the response of our sensory receptors to stimuli like light, color, sound, odor, and texture known as?

What kind of memory is responsible for categorization of stimulus and choosing a storage location for it in long-term memory?

What does the multi-attribute model state that consumer's attitudes depend on?

What is the process of actively attempting to change attitudes known as?

Which stage of the Hierarchy of effects model involves unawareness, awareness, and knowledge?

What is the term for a collection of separate items into a single grouping in the short-term memory?

What is the term for forgetting that occurs because of the passing of time?

What are the mental concepts used within consumption contexts called in the Consumer Information Processing model?

What is the term for the sequence of mental activities that people use within consumption contexts?

What model focuses on the inputs and outputs of the decision-making process without delving into the internal processing?