50 Questions
What are the three types of activities and processes involved in consumer behaviour according to the given text?
Cognitive, Emotional, and Physical
Which type of consumer research aims to describe the actual state of the consumer marketplace?
Descriptive research
What is the primary focus of consumer behaviour with regard to the selection, purchase, consumption, and disposal of products, services, ideas, and experiences?
Satisfying needs and desires
What are some questions that consumer behaviour seeks to answer according to the given text?
Why do different consumers purchase different products?
Which of the following best describes the concept of enculturation?
Learning a person's own culture
In Geert Hofstede’s cultural dimensions, which dimension reflects the importance of assertiveness, money, and material things versus people, caring, and quality of life?
Masculinity vs Femininity
Why does Sid Mellman believe he understands consumers well despite having no training in marketing?
There is a great deal of common sense in consumer behaviour theory
Which personality type from Karen Horney's theory seeks stimulation in the company of others?
Aggressive
What kind of motive was influencing Nathan when he bought a laptop computer for school?
Functional
What are the desirable end-states of existence called in the context of consumer values?
Terminal values
Which statement about Lewin’s study of the effect of internal and external forces on motivation is false?
The environment is not the psychological reality perceived by an individual, but rather the physical reality itself
What are the four key concepts of learning defined in the LAB approach?
Practice, conditioning, reinforcement and continuity
Which component of culture refers to tangible objects of our world, such as architecture and clothing?
External material
What is the term for a state of energy that a person experiences in regard to a consumption-related activity?
Consumer involvement
Which statement about classical conditioning is false?
Classical conditioning depends primarily on the reinforcements that come after response to stimuli
What type of learning concentrates on the stimuli and the response behaviors made over time?
Learning is behavior (LAB)
When a Gestalt psychologist refers to the tendency of people to feature one object at a time and to view the remaining stimuli as background, he is referring to
Figure and ground
What is the preferred method of reinforcement for marketers, involving the presentation or withdrawal of a stimulus that increases the likelihood of a certain behavior?
Positive reinforcement
What is the targeted use of stimuli that should trigger the desired behavior known as?
Prompting
Instrumental conditioning
What is culture defined as?
Shared meanings, rituals, norms, and traditions acquired by a person as a member of a society
What are the preferable modes of behavior that are a means of achieving the desirable end-states of existence called in the context of consumer values?
Instrumental values
What theory states that people adapt to constant levels of stimuli and pay less attention to them?
Adaptation theory
Which principle states that the brain perceives organized wholes rather than just separate parts?
Closure
What does the concept of perceptual constancy refer to?
The concept that we strive to perceive our world as a relatively unchanging environment
What is the readiness to perceive or to act in a particular way in a situation called?
Perceptual set
Which theory states that behavior is a function of both the person and the environment?
Field theory
What type of motivational conflict involves choosing between two desirable alternatives?
Approach - Approach
'Consumers have a thirst for variety' falls under which category of motivation?
Experiential marketing
'People try to estimate the causes of events they encounter' is associated with which psychological theory?
Attributions after the purchase
What is Maslow’s hierarchy of needs based on?
Murray’s list of psychogenic needs
What approach raises the chance of agreeing to a larger request by agreeing to a smaller one first?
Door-in-the-face (DITF)
Which approach stresses the special attributes of a new product to help customers categorize it?
Feature-based strategy
What type of memory is responsible for storing information like ROM storage center memories?
Long-term memory
Which psychological principle of influence and persuasion is based on the idea that people tend to comply with authority?
Authority
What is the process of sensing, selecting, and interpreting stimuli in the external world known as?
Perception
According to the text, what type of music creates brand awareness?
Functional music
What does the sensory marketing strategy focus on?
The impact of sensations on product experiences
What is the value of a brand for the company that owns it known as?
Brand equity
What science studies how the physical environment is translated into our personal psychological environments?
Psychophysics
What is the response of our sensory receptors to stimuli like light, color, sound, odor, and texture known as?
Sensation
What kind of memory is responsible for categorization of stimulus and choosing a storage location for it in long-term memory?
Long-term memory
What does the multi-attribute model state that consumer's attitudes depend on?
Attribute importance and beliefs about how well a brand provides each attribute.
What is the process of actively attempting to change attitudes known as?
Persuasion
Which stage of the Hierarchy of effects model involves unawareness, awareness, and knowledge?
Thinking-cognitive stages
What is the term for a collection of separate items into a single grouping in the short-term memory?
Chunking
What is the term for forgetting that occurs because of the passing of time?
Decay
What are the mental concepts used within consumption contexts called in the Consumer Information Processing model?
Conceptual system
What is the term for the sequence of mental activities that people use within consumption contexts?
Consumer information processing
What model focuses on the inputs and outputs of the decision-making process without delving into the internal processing?
Black box model
Test your knowledge on adaptation theory, maintaining attention, subliminal perception, and interpreting organization in the field of psychology. Explore how people adapt to constant levels of stimuli, maintain attention, perceive subliminal stimuli, and interpret organized wholes using Gestalt principles.
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