ASA's Ban on Innocent Drinks' Advert Quiz
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Questions and Answers

What was the reason for the ASA banning Innocent Drinks' advert?

  • The advert aimed to recycle 70% of their bottles by 2023
  • The advert was at risk of misleading consumers about its environmental impact (correct)
  • The advert featured heavy nature imagery
  • The advert did not mention Innocent's carbon-neutral commitment

    • What did the Dutch Authority for Consumers and Markets (ACM) take issue with regarding H&M's sustainability claims?

  • H&M's commitment to adjust or cease use of misleading claims
  • H&M's use of the terms 'conscious' and 'conscious choice' (correct)
  • H&M's donation of €500,000 to sustainability-related causes
  • H&M's violation of guidelines regarding sustainability claims

    • What action did the Dutch Authority for Consumers and Markets (ACM) order H&M to take?

  • Recycle 70% of their bottles by 2023
  • Highlight their commitment to being carbon neutral by 2030
  • Feature heavy nature imagery in their adverts
  • Adjust or cease use of the misleading claims and donate €500,000 to sustainability-related causes (correct)

    • Why did Bondi Sands face a class-action lawsuit in the United States?

    <p>Over the marketing of its sun cream products as 'reef friendly'</p> Signup and view all the answers

    What was the main issue with the Innocent Drinks advert according to the ASA?

    <p>Misleading consumers about its environmental impact</p> Signup and view all the answers

    What was the reason for the ASA banning Innocent Drinks' advert?

    <p>The advert was at risk of misleading consumers into believing their purchase would have a net positive environmental impact</p> Signup and view all the answers

    What did the Dutch Authority for Consumers and Markets (ACM) take issue with regarding H&M's sustainability claims?

    <p>H&amp;M used the terms 'conscious' and 'conscious choice' without immediately specifying the evidenced sustainability benefits</p> Signup and view all the answers

    Why did Bondi Sands face a class-action lawsuit in the United States?

    <p>Over the marketing of its sun cream products as 'reef friendly'</p> Signup and view all the answers

    What was Innocent Drinks' commitment highlighted in the banned advert?

    <p>Being carbon neutral by 2030 and aiming to recycle 70% of their bottles by 2023</p> Signup and view all the answers

    What action was ordered by the Dutch Authority for Consumers and Markets (ACM) regarding H&M's misleading claims?

    <p>Adjust or cease use of the misleading claims and donate €500,000 to sustainability-related causes</p> Signup and view all the answers

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