ASA's Ban on Innocent Drinks' Advert Quiz

What was the reason for the ASA banning Innocent Drinks' advert?

The advert aimed to recycle 70% of their bottles by 2023

The advert was at risk of misleading consumers about its environmental impact (correct)

The advert featured heavy nature imagery

The advert did not mention Innocent's carbon-neutral commitment

What did the Dutch Authority for Consumers and Markets (ACM) take issue with regarding H&M's sustainability claims?

H&M's commitment to adjust or cease use of misleading claims

H&M's use of the terms 'conscious' and 'conscious choice' (correct)

H&M's donation of €500,000 to sustainability-related causes

H&M's violation of guidelines regarding sustainability claims

What action did the Dutch Authority for Consumers and Markets (ACM) order H&M to take?

Recycle 70% of their bottles by 2023

Highlight their commitment to being carbon neutral by 2030

Feature heavy nature imagery in their adverts

Adjust or cease use of the misleading claims and donate €500,000 to sustainability-related causes (correct)

Why did Bondi Sands face a class-action lawsuit in the United States?

Over the marketing of its sun cream products as 'reef friendly' Signup and view all the answers

What was the main issue with the Innocent Drinks advert according to the ASA?

Misleading consumers about its environmental impact Signup and view all the answers

What was the reason for the ASA banning Innocent Drinks' advert?

The advert was at risk of misleading consumers into believing their purchase would have a net positive environmental impact Signup and view all the answers

What did the Dutch Authority for Consumers and Markets (ACM) take issue with regarding H&M's sustainability claims?

H&M used the terms 'conscious' and 'conscious choice' without immediately specifying the evidenced sustainability benefits Signup and view all the answers

Why did Bondi Sands face a class-action lawsuit in the United States?

Over the marketing of its sun cream products as 'reef friendly' Signup and view all the answers

What was Innocent Drinks' commitment highlighted in the banned advert?

Being carbon neutral by 2030 and aiming to recycle 70% of their bottles by 2023 Signup and view all the answers

What action was ordered by the Dutch Authority for Consumers and Markets (ACM) regarding H&M's misleading claims?

Adjust or cease use of the misleading claims and donate €500,000 to sustainability-related causes Signup and view all the answers

ASA's Ban on Innocent Drinks' Advert Quiz

Questions and Answers

What was the reason for the ASA banning Innocent Drinks' advert?

What did the Dutch Authority for Consumers and Markets (ACM) take issue with regarding H&M's sustainability claims?

What action did the Dutch Authority for Consumers and Markets (ACM) order H&M to take?

Why did Bondi Sands face a class-action lawsuit in the United States?

What was the main issue with the Innocent Drinks advert according to the ASA?

What was the reason for the ASA banning Innocent Drinks' advert?

What did the Dutch Authority for Consumers and Markets (ACM) take issue with regarding H&M's sustainability claims?

Why did Bondi Sands face a class-action lawsuit in the United States?

What was Innocent Drinks' commitment highlighted in the banned advert?

What action was ordered by the Dutch Authority for Consumers and Markets (ACM) regarding H&M's misleading claims?

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