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Questions and Answers
What was the reason for the ASA banning the Persil advert?
What was the reason for the ASA banning the Persil advert?
- The advert claimed the product was tough on stains
- The advert featured imagery of a beach
- The advert contained unsubstantiated green claims (correct)
- The advert featured children picking up litter
What did the CMA announce in December 2023 regarding Unilever?
What did the CMA announce in December 2023 regarding Unilever?
- Launching a new product line
- Investigating over misleading environmental claims (correct)
- Expanding its manufacturing facilities
- Acquiring a competitor company
What specific concern did the CMA raise about Unilever's product claims?
What specific concern did the CMA raise about Unilever's product claims?
- Insufficient advertising budget
- Exaggerated and misleading 'natural' product claims (correct)
- Lack of celebrity endorsements
- Inadequate product availability
What evidence does Unilever need to submit as part of the investigation by the CMA?
What evidence does Unilever need to submit as part of the investigation by the CMA?
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What was the specific concern raised by the watchdog regarding Unilever's product recyclability claims?
What was the specific concern raised by the watchdog regarding Unilever's product recyclability claims?
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What was the reason for the ASA banning the Persil advert?
What was the reason for the ASA banning the Persil advert?
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What evidence does Persil need to demonstrate for the claim of being kinder to the planet?
What evidence does Persil need to demonstrate for the claim of being kinder to the planet?
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What specific concern did the ASA raise about Persil's product claims?
What specific concern did the ASA raise about Persil's product claims?
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