Unilever Persil Advert Ban Quiz
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Questions and Answers

What was the reason for the ASA banning the Persil advert?

  • The advert claimed the product was tough on stains
  • The advert featured imagery of a beach
  • The advert contained unsubstantiated green claims (correct)
  • The advert featured children picking up litter

    • What did the CMA announce in December 2023 regarding Unilever?

  • Launching a new product line
  • Investigating over misleading environmental claims (correct)
  • Expanding its manufacturing facilities
  • Acquiring a competitor company

    • What specific concern did the CMA raise about Unilever's product claims?

  • Insufficient advertising budget
  • Exaggerated and misleading 'natural' product claims (correct)
  • Lack of celebrity endorsements
  • Inadequate product availability

    • What evidence does Unilever need to submit as part of the investigation by the CMA?

    <p>Extensive evidence about the sustainability attributes of products</p> Signup and view all the answers

    What was the specific concern raised by the watchdog regarding Unilever's product recyclability claims?

    <p>Statements about recyclability not clearly stating whether they relate to all or part of a product</p> Signup and view all the answers

    What was the reason for the ASA banning the Persil advert?

    <p>The advert contained unsubstantiated green claims</p> Signup and view all the answers

    What evidence does Persil need to demonstrate for the claim of being kinder to the planet?

    <p>Overall environmental impact of the featured liquid detergents over their full life cycles</p> Signup and view all the answers

    What specific concern did the ASA raise about Persil's product claims?

    <p>Unsubstantiated green claims</p> Signup and view all the answers

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