Artificial Intelligence Applications Quiz
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Questions and Answers

Which of the following is not an example of AI use in organizations?

  • Analyzing satellite images to identify poverty levels
  • Creating robots for teaching
  • Cooking meals for customers (correct)
  • Gate allocation for landing planes

Algorithmic trading involves patterns analysis in patient’s records.

False (B)

What has been observed in the education market recently?

  • There is less interest in digital transformation.
  • It is growing. (correct)
  • It has remained stagnant.
  • It's experiencing a decline.

What is one potential negative aspect discussed regarding AI technology?

<p>AI bias or chatbot failures</p> Signup and view all the answers

The line between real and realistic is becoming clearer.

<p>False (B)</p> Signup and view all the answers

AI for good can be seen in the analysis of ________ images to identify poverty levels.

<p>satellite</p> Signup and view all the answers

What capability can be exploited according to the content?

<p>GenAI</p> Signup and view all the answers

The unprecedented speed of ___ adoption is changing industries.

<p>technology</p> Signup and view all the answers

Match the following AI applications with their purposes:

<p>Image recognition = Identifying high poverty areas Market analysis = Determining ticket prices Repetitive tasks = Performance of routine jobs Portfolio management = Overseeing investment strategies</p> Signup and view all the answers

Match the following terms with their descriptions:

<p>GenAI = A form of artificial intelligence that generates content Digital artefacts = Items or representations created in a digital environment Education market = The sector focusing on delivering educational services Transformation = A significant change in the structure or operations of a system</p> Signup and view all the answers

What distinguishes a deep learning algorithm from a single neural network?

<p>It has more than three node layers. (D)</p> Signup and view all the answers

Machine Learning (ML) requires explicit programming to learn from data.

<p>False (B)</p> Signup and view all the answers

What is the purpose of training data in Machine Learning?

<p>To teach the algorithm to learn and make predictions.</p> Signup and view all the answers

Deep Learning (DL) is a subset of __________ that uses artificial neural networks to process information.

<p>Machine Learning</p> Signup and view all the answers

In unsupervised learning, what does the algorithm lack?

<p>Guidance on correct answers (C)</p> Signup and view all the answers

Match the types of learning with their descriptions:

<p>Supervised learning = Correct answers for each example Unsupervised learning = Pattern discovery without guidance Reinforcement learning = Feedback through rewards Deep learning = Uses artificial neural networks</p> Signup and view all the answers

Neural Networks reflect the behavior of the __________, allowing pattern recognition.

<p>human brain</p> Signup and view all the answers

What are two other names for Neural Networks?

<p>Artificial Neural Networks (ANN) and Simulated Neural Networks (SNN).</p> Signup and view all the answers

What is the primary capability of Artificial Intelligence (AI)?

<p>To perform tasks that involve human-like thinking (A)</p> Signup and view all the answers

AI is solely about automating physical tasks.

<p>False (B)</p> Signup and view all the answers

Provide one example of how organizations can exploit the potential of Generative AI.

<p>By using it to enhance creativity in product design.</p> Signup and view all the answers

AI is the simulation of human __________.

<p>intelligence</p> Signup and view all the answers

Match the AI definitions with their descriptions:

<p>Systems that think like human = The automation of activities that we associate with human thinking. Systems that act rationally = A field of study that seeks to explain and emulate intelligent behavior in terms of computational processes. Systems that think rationally = The study of the computations that make it possible to perceive, reason, and act. Systems that act like human = The art of creating machines that perform functions requiring intelligence.</p> Signup and view all the answers

What significant increase in the adoption of AI has been attributed to?

<p>Generative AI (A)</p> Signup and view all the answers

Generative AI and conventional AI operate on the same principles and methods.

<p>False (B)</p> Signup and view all the answers

What are two key abilities of AI mentioned in the content?

<p>Problem-solving and decision-making</p> Signup and view all the answers

What is one of the benefits of GenAI in relation to tasks?

<p>Improves accuracy and consistency (C)</p> Signup and view all the answers

GenAI enhances customer experience by providing personalized content.

<p>True (A)</p> Signup and view all the answers

Name one area where GenAI can be applied for external products.

<p>Marketing copywriting</p> Signup and view all the answers

GenAI can explore vast __________ spaces or complex data sets.

<p>creative</p> Signup and view all the answers

Match the following applications of GenAI with their target:

<p>Marketing copywriting = External: Product Financial reporting = Internal: Supportive Web customization = External: Product Personalized training material = Internal: Supportive</p> Signup and view all the answers

Which of the following is NOT a benefit of GenAI?

<p>Increased workload (B)</p> Signup and view all the answers

GenAI solely focuses on internal processes and does not impact customer-facing operations.

<p>False (B)</p> Signup and view all the answers

Identify one way GenAI fosters innovation.

<p>By exploring complex data sets or creative spaces.</p> Signup and view all the answers

What does GenAI refer to in the context of coding?

<p>Generative Artificial Intelligence (C)</p> Signup and view all the answers

GenAI can be utilized for social listening.

<p>True (A)</p> Signup and view all the answers

Name one application of GenAI in the pharmaceutical industry.

<p>Drug discovery</p> Signup and view all the answers

GenAI is often employed to enhance __________ in e-commerce operations.

<p>efficiency</p> Signup and view all the answers

Match the following GenAI applications with their corresponding industries:

<p>Contact Centers = Customer Service E-commerce = Online Retail Pharmaceuticals = Healthcare Cultural Creative Industry = Arts and Entertainment</p> Signup and view all the answers

Which new GenAI product was recently rolled out by Google Cloud?

<p>GenAI for Retailers (B)</p> Signup and view all the answers

Structured processes in GenAI are characterized by uncertain inputs and outputs.

<p>False (B)</p> Signup and view all the answers

What is the role of social listening in the context of GenAI?

<p>Analyzing social media trends and audience sentiments</p> Signup and view all the answers

A __________ perspective on GenAI considers both structured and emergent processes.

<p>process</p> Signup and view all the answers

Which industry has seen applications of GenAI in enhancing cultural experiences?

<p>Cultural Creative Industry (D)</p> Signup and view all the answers

Flashcards

Definition of AI

AI is the simulation of human intelligence by machines, this includes the ability to solve problems and act rationally like humans.

AI thinking like humans

AI systems attempt to replicate human thought processes, like decision-making and problem-solving.

AI acting rationally

AI systems are designed to perform tasks logically and make appropriate decisions based on reasoning.

AI acting like humans

AI systems are created to perform activities that humans also perform, and thus may not always use logic.

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Generative AI

A type of AI that can create new content, such as text, images, and audio.

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AI impact on organizations

AI can significantly affect organizations, influencing workflows, decision-making, and potentially future job demands.

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Exploiting Generative AI

Organizations can leverage generative AI to improve efficiency, create new products or services, or gain valuable insights from data.

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AI adoption stats

AI adoption rates have risen lately, thanks in part to Generative AI.

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AI for Good

Using AI to solve social problems and improve human well-being.

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AI in Education

Using AI to personalize learning, automate tasks, and enhance teaching.

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AI in Aviation

Using AI to improve air travel efficiency, safety, and passenger experience.

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AI's Dark Side

Potential negative consequences of AI, including bias, job displacement, and misuse.

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Neural Networks (NN)

Artificial networks that mimic the human brain, enabling computers to recognize patterns and solve AI problems.

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Deep Learning (DL)

A type of machine learning that uses artificial neural networks to process and analyze information.

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Machine Learning (ML)

A branch of AI using statistical models to develop predictions, learning without explicit programming.

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Supervised Learning

A type of machine learning where the algorithm is trained using inputs and their corresponding correct outputs.

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Unsupervised Learning

A type of machine learning where the algorithm learns patterns and structures in the input data without predefined outputs.

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Reinforcement Learning

A type of machine learning where an agent learns to make decisions in an environment by receiving rewards for desirable actions.

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Artificial Neural Networks (ANN)

A type of neural network that simulates the structure and function of biological neural networks

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Depth of Neural Network

The number of layers in a neural network. Deep Learning networks have more than three layers.

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Digital artefact

A digital object created or manipulated using artificial intelligence (AI), often involving images, text, audio, or video.

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GenAI capability

The ability of Generative AI to create new content like text, images, and audio.

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Blurred line between real and realistic

The difficulty in distinguishing between content generated by AI and real-world content because of AI's advancements.

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Unprecedented speed of adoption

The rapid increase in the use of AI technologies across various fields.

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Growing education market

The increasing demand and development of educational resources and tools related to AI and digital transformation.

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GenAI for coding

Generative AI (GenAI) can be used to automate parts of coding, including writing code, suggesting code improvements, and debugging code.

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GenAI in research and writing

GenAI tools can assist researchers and writers by generating summaries of research papers, suggesting topics for further research, and even writing drafts of research papers or articles.

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Social listening

Monitoring social media and other online platforms to gather insights into public opinions, trends, and customer sentiment.

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Efficiency in e-commerce

GenAI can improve efficiency in e-commerce by automating tasks such as photo-to-listing, where a photo can be automatically converted into a product listing with descriptions and specifications.

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Efficiency in the pharma industry

GenAI can improve efficiency in the pharmaceutical industry by automating tasks such as drug discovery, analyzing medical images, and personalizing treatment plans.

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GenAI in healthcare: "Hello, I’m the Doctor"

GenAI can be used in healthcare to provide virtual assistance, analyze medical data, and even generate preliminary diagnoses. However, it's crucial to note that GenAI is not meant to replace human healthcare professionals.

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GenAI for Contact Centers

GenAI can be used in contact centers to answer customer questions, resolve issues, and provide personalized service.

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GenAI with 'character'

GenAI is being developed to create AI characters with distinct personalities and capabilities, allowing for more immersive and engaging interactions.

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GenAI and the Cultural Creative Industry

GenAI has significant potential to transform the cultural creative industry, impacting areas like art creation, music composition, and even museum exhibitions.

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A framework to analyze the benefits of GenAI

A framework is needed to analyze the potential benefits of GenAI across various sectors and applications, including productivity gains, cost reduction, and new business opportunities.

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GenAI's Impact on Processes

Generative AI (GenAI) fundamentally alters business processes. It streamlines tasks, enhances efficiency, and unlocks innovative solutions. GenAI can be structured for predictable, repeatable tasks or emergent for exploring new possibilities.

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GenAI's Efficiency Boost

GenAI automates repetitive tasks, reducing human workload and associated costs. It also improves accuracy and consistency by eliminating human error.

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GenAI for Innovation

GenAI can explore vast creative spaces or complex data sets, identifying new possibilities and solutions that might not be apparent to humans. It fosters innovation and allows for a more flexible approach to problem-solving.

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GenAI's Target: External Products

GenAI can be used to create marketing copy, web customizations, product descriptions, and personalized marketing messages for specific customer groups.

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GenAI's Target: Internal Support

GenAI can automate tasks like generating financial reports, taking meeting notes, and creating personalized training materials.

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GenAI and the Customer Experience

GenAI can personalize content and experiences for customers, improving marketing effectiveness. It can also help develop innovative new products or services.

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GenAI as a Tool for Enhancing Customer Experience

GenAI can help create tailored product recommendations, personalize content for different customer segments, and enhance the overall customer experience.

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The Power of Generative AI

GenAI is a powerful tool that can be used to automate tasks, improve efficiency, and unlock creativity. It is a game-changer for a wide range of industries, transforming how businesses operate and interact with their customers.

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Study Notes

Week 5: Drivers of Digital Transformation

  • AI Adoption Increased: AI adoption in organizations has increased dramatically in recent years, largely thanks to Generative AI. In 2017, the definition of AI adoption was using AI in a core part of the organization; it is now measured by AI adoption in at least one business function.

  • Generative AI Definition: Generative AI is a type of AI that can create new content. It is a subset of AI enabling the creation of novel information.

  • AI Impact on Organizations: Artificial Intelligence (AI) impacts organizations in many ways, including cost reduction, process automation, and improved decision-making.

  • AI Exploitation Potential: Organizations exploit generative AI to improve efficiency and gain a competitive advantage.

  • AI Adoption Statistics (2018-2024): In 2018, 40% of organizations actively used AI, devoting over 5% of their digital budgets to it; by 2023 this number had increased to 52%.

What is AI?

  • Definition 1: AI is the simulation of human intelligence by machines.

  • Definition 2: AI is the ability to solve problems.

  • Definition 3: AI is the ability to act rationally (logically).

  • Definition 4: AI is the ability to act like humans.

Definitions of AI

  • Thinking Like Humans: Haugeland (1985) described AI as the effort to create machines that think. Bellman (1978) equated AI to automating human activities including thinking, decision making and problem solving.

  • Acting Like Humans: Kurzweil (1990) defined AI as creating machines to perform functions that require intelligence when performed by people. Rich & Knight (1991) described it as making computers do things humans are better at.

  • Thinking Rationally: Charniak et al. (1985) characterized AI as the study of mental faculties through computational models, and Winston (1992) described it as the study of computations used to perceive, reason and act.

  • Acting Rationally: Schalkol (1990) defined AI as a field that seeks to explain and emulate intelligent behavior through computational processes while Nilsson (1998) described it as intelligent behavior in artifacts.

Definitions of AI (Dimensions)

  • Thinking Processes and Reasoning (Think): AI systems succeed if they think like human brains.

  • Behavior (Acting): AI systems succeed by measuring against an ideal concept of rationality. A system is intelligent if rational and "does the right thing".

What is AI? (Interpretations)

  • Simulation of Human Intelligence: AI is the simulation of human intelligence by machines.

  • Solving Problems: AI is the ability to solve problems.

  • Acting Rationally (Logically): AI is the ability to act rationally (logically).

  • Acting Like Humans: AI is the ability to act like humans.

The Current Perspective: The Rational Agent

  • Agent Definition: An agent is something that acts (Latin agere). Agents are computer programs that operate autonomously, perceive environments, change and pursue goals.

  • Rational Agent Definition: A rational agent acts to achieve the best outcome. The right thing is maximizing expected return.

  • Utility Function: A rational agent needs a utility function.

AI Use Cases in Organizations (Examples)

- **Healthcare:** Solving patients' problems, image recognition, analysis of patients' records.
- **Heavy Industry:** Robot automation, repetitive tasks, learning without training. 
- **Finance:** Algorithmic Trading, market analysis, data mining, portfolio management.
- **Aviation:** Gate allocation, ticket pricing, and plane landing.
- **Education:** Robots for teaching, creating subjects.
- **Al for good:** Analyzing satellite images to identify poverty areas.

  • Al in Research and Writing: Tools for creative processes can help with meta-data, accelerate research, and create interactions in the media ecosystem.

  • Social Listening: GenAI can help companies by summarizing large amounts of data, understanding historical context, researching keywords, writing boolean queries and working with foreign languages.

  • Efficiency in E-commerce: eBay has a tool to generate product listings from a single photo.

  • Efficiency in Pharma Industry: AI can help identify better targets in pharmaceutical R&D, accelerating the identification of best possible treatment cures.

  • Using GenAl in Contact Centers: OpenAI has launched a GPT Store--a library of ChatGPT-powered bots to perform particular tasks in Contact Centers.

A Framework to analyze the benefits of GenAl

  • GenAI benefits: GenAI can personalize content and experiences for customers, strengthen marketing effectiveness and help develop new products or services, by streamlining internal workflows, facilitating communication and knowledge sharing, and empowering employees.

A process perspective on GenAl

  • Structured Processes: In a structured process, the steps and sequence is known and predefined to complete a process or task in a routine manner. Inputs and outputs are also predetermined in a structured process.

  • Emergent processes: These processes are non-routine and guided by emergent knowledge during the process. They are not defined and have no predetermined inputs or outputs or steps to follow.

  • GenAI in Structured and Emergent processes: structured tasks can be completed with heightened efficiency and accuracy through the use of GenAI whereas GenAI can explore previously unknown possibilities in emergent processes.

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MCDT Week 5: Drivers of Digital Transformation PDF

Description

Test your knowledge on various applications and implications of artificial intelligence in different sectors such as education and finance. This quiz explores AI's impact, advantages, and challenges, and will help you understand key concepts in machine learning and deep learning.

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