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Questions and Answers
What is the focus of WestJet's current business strategy?
What is the focus of WestJet's current business strategy?
- Budget-conscious leisure travellers
- Ultra low cost carrier (ULCC) and premium/business international travellers (correct)
- High-end luxury travel segment
- Low cost carrier (LCC) segment
What is the difference between a need and a want in marketing?
What is the difference between a need and a want in marketing?
- A need is something that a person desires, while a want is something that a person requires for survival.
- A need and a want are the same thing in marketing.
- A need is a basic necessity, while a want is shaped by a person's knowledge, culture, and personality. (correct)
- A need is shaped by a person's knowledge, culture, and personality, while a want is a basic necessity.
What is the marketing mix and how is it managed?
What is the marketing mix and how is it managed?
- The marketing mix includes product, price, place, and promotion, and it is managed by appealing to target markets with limited funds.
- The marketing mix includes product, price, place, and promotion, and it is managed by targeting everyone and squandering funds.
- The marketing mix includes product, price, place, and promotion, and it is managed by relying solely on digital marketing strategies.
- The marketing mix includes product, price, place, and promotion, and it is managed by channeling resources to a specific group of consumers who are most interested in purchasing a product. (correct)
