Are You a Marketing Pro?

Budget-conscious leisure travellers

Ultra low cost carrier (ULCC) and premium/business international travellers (correct)

High-end luxury travel segment

Low cost carrier (LCC) segment

A need is something that a person desires, while a want is something that a person requires for survival.

A need and a want are the same thing in marketing.

A need is a basic necessity, while a want is shaped by a person's knowledge, culture, and personality. (correct)

A need is shaped by a person's knowledge, culture, and personality, while a want is a basic necessity.

The marketing mix includes product, price, place, and promotion, and it is managed by appealing to target markets with limited funds.

The marketing mix includes product, price, place, and promotion, and it is managed by targeting everyone and squandering funds.

The marketing mix includes product, price, place, and promotion, and it is managed by relying solely on digital marketing strategies.

The marketing mix includes product, price, place, and promotion, and it is managed by channeling resources to a specific group of consumers who are most interested in purchasing a product. (correct)