Are You a Marketing Pro for Restaurants?

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Questions and Answers

What percentage of people rely on review sites before making a decision?

  • 35% (correct)
  • 25%
  • 10%
  • 50%

What is one way to increase the number of reviews on review sites?

  • Hiring a professional photographer
  • Ignoring social media
  • Creating an outdated website
  • Engaging with feedback and reviews (correct)

What is the most important marketing strategy according to the text?

  • Working with big vendors
  • Word of mouth (correct)
  • Collaborating with influencers
  • Hosting events during slow times

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Study Notes

Top 10 Marketing Strategies for Food and Beverage Restaurants

  • Review sites like Yelp and Google play a crucial role in a customer's decision-making process when choosing where to eat.

  • More than 35% of people rely on review sites before making a decision.

  • Engaging with feedback and reviews on review sites is important to attract potential customers.

  • Incentivizing customers to write honest reviews can help increase the number of reviews.

  • Professional photographs of the interior and food offerings are important to attract customers and should not be overlooked.

  • Outdated websites can lead to a negative customer experience, and websites should be compatible with mobile phones.

  • SEO (search engine optimization) is important for websites to show up in relevant search results.

  • Social media is a top platform for customers to decide where to eat.

  • Appealing pictures and engaging content on social media can attract customers.

  • Instagram stories and videos can provide behind-the-scenes content and engage customers.

  • Email marketing is a cost-effective way to reach customers and promote specials or events.

  • Collaborating with influencers or hosting events can increase visibility and attract new customers.Top 10 Timeless Restaurant Marketing Strategies

  • Social media is a powerful tool for marketing your restaurant and engaging with customers, incorporating interactive features such as stickers and polls can increase engagement.

  • Reposting customer content on social media can increase social proof and show that people love your product.

  • Word of mouth is the most important marketing strategy, every touchpoint with customers should be intentful to ensure a positive experience.

  • Hosting events during slow times can attract new customers and cross-promote with other businesses.

  • PR can provide social credibility and be used as a marketing campaign, free PR can be obtained by having a wow factor and compiling a press release to send to publications.

  • Working with big vendors to cater your product can provide a separate revenue stream and diversify your business.

  • Collaboration with other businesses can help leverage off each other's customer lists and increase exposure.

  • Ads can be effective if done correctly, but it's important to have a strong foundation and understand the objectives of the ads before running them.

  • The principles of these marketing strategies are timeless, even if the platforms change.

  • The Ultimate Course can teach you everything you need to know about building a restaurant from A to Z, including finding your customer demo, negotiating free rent, and more.

  • Social media allows for interactive features such as polls and stickers to increase engagement.

  • Reposting customer content can increase social proof and attract new customers.

  • Word of mouth is the most important marketing strategy, every touchpoint with customers should be intentful to ensure a positive experience.

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