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- A new blue store has been opened in the banlieue nord of Tunis
- It is the first of its kind and offers delivery in 15-20 minutes
- More stores will be opened in the future
- The goal is to offer fresh produce and reduce food waste
- 15% of groceries end up in the trash
- Fresh fruits and vegetables lose their benefits after 3-5 days
- People used to consume fresh produce daily instead of stocking up on non-perishables
- Shopping takes up 2 hours per week on average
- Blue stores offer convenience and affordable delivery
- The company promotes the hashtags #stopwaste #eatfresh #delivery #lamma
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