SDGE Mod 6 Finishing Part 1 of 3
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Questions and Answers

What is the traditional finishing part of the process in the power wheel?

  • Offering products for sale
  • Providing a workshop experience for guests (correct)
  • Encouraging guests to rebook appointments
  • Performing a specific treatment

    • What is the benefit of involving guests in a workshop experience during the finishing part of the process?

  • Improved guest satisfaction scores
  • Increased product sales
  • Higher likelihood of guest having a similar experience at home (correct)
  • Faster appointment turnover

    • What is the ultimate goal of creating a vacuum or on ramping guests during the finishing part of the process?

  • Improving guest satisfaction scores
  • Maximizing product sales
  • Reducing appointment times
  • Increasing guest loyalty and rebooking rates (correct)

    • What is the new addition to the traditional finishing experience mentioned in the text?

    <p>A workshop with a photo shoot experience</p> Signup and view all the answers

    What is the outcome of the new social digital experience in finishing mentioned in the text?

    <p>Guests have emotional reactions and become more loyal to retail, read books and make referrals</p> Signup and view all the answers

    What is the definition of an extraordinary experience according to the text?

    <p>When guests have amazing emotional responses inside moments of time</p> Signup and view all the answers

    What is the purpose of the workshop and photo shoot experience mentioned in the text?

    <p>To provide guests with something unique and memorable to take home</p> Signup and view all the answers

    What is the benefit of sending a video tutorial to guests?

    <p>It deepens the branding of the service provider</p> Signup and view all the answers

    What is the duration of the video tutorial?

    <p>1 minute</p> Signup and view all the answers

    What are the two payoffs of sending a video tutorial to guests?

    <p>It deepens the branding of the service provider and helps the guest remember the experience with them</p> Signup and view all the answers

    How can the video tutorial be delivered to the guest?

    <p>In a thank you note text</p> Signup and view all the answers

    What are the two parts of social digital finish practices mentioned in the text?

    <p>Recording a time-lapse video and taking photos of the finished look</p> Signup and view all the answers

    What is the purpose of videoing the finishing process according to the text?

    <p>To send the video to the guest for them to watch later</p> Signup and view all the answers

    What is the Grand Puba according to the text?

    <p>The pinnacle of the visit, the photo shoot experience</p> Signup and view all the answers

    How do some service providers capture the finishing process on video?

    <p>By setting up a mobile device tripod on their station</p> Signup and view all the answers

    Module six is divided into three parts

    <p>True</p> Signup and view all the answers

    The power wheel in the traditional finishing process involves teaching guests about the products used

    <p>True</p> Signup and view all the answers

    The social digital handbook script guide is not necessary for the finishing process

    <p>False</p> Signup and view all the answers

    Is the traditional finishing process only about improving finishing skills?

    <p>True</p> Signup and view all the answers

    Is it important to get permission from guests to teach them what you're doing and what you're using?

    <p>True</p> Signup and view all the answers

    Is the photo shoot experience the most important part of the social digital experience?

    <p>True</p> Signup and view all the answers

    Can service providers set up a mobile device tripod on their station to capture the finishing process?

    <p>True</p> Signup and view all the answers

    Using video tutorials during the finishing process is a new trend that is quickly becoming the norm.

    <p>True</p> Signup and view all the answers

    The video tutorial sent to guests is typically ten minutes long.

    <p>False</p> Signup and view all the answers

    One benefit of sending a video tutorial to guests is that it deepens the branding of the service provider.

    <p>True</p> Signup and view all the answers

    The next part of the process mentioned in the text is the photo shoot.

    <p>True</p> Signup and view all the answers

    Service providers are now offering workshop recordings and photo shoot experiences as part of the finishing process

    <p>True</p> Signup and view all the answers

    The video tutorial is intended to replace the need for guests to rely on memory to recreate the look at home

    <p>False</p> Signup and view all the answers

    The goal of the social digital experience in finishing is to create a lasting impression and increase loyalty to the salon

    <p>True</p> Signup and view all the answers

    Social media masters have not found success in hitting their goals behind the chair with the addition of social digital finishing practices

    <p>False</p> Signup and view all the answers

    Study Notes

    The Impact of Social Digital Experience on Finishing in Salons

    • The traditional finishing process in salons involves engaging and involving guests in a workshop to teach them about the products and techniques used.
    • The goal of this process is to create a memorable experience for the guest, leading to increased loyalty, rebooking, and referrals.
    • The addition of social digital experience to the finishing process involves short recordings of the workshop and a photo shoot experience.
    • The video recordings and photos can be sent to the guests for future reference and to share on social media platforms.
    • This new addition to the finishing process creates a mind-blowing experience for the guests, leading to emotional reactions and increased retail sales, rebooking, and referrals.
    • Educators and service providers are now training associates to video the finishing process on mobile devices or using a tripod in front of the mirror.
    • The video recordings are edited and can be airdropped in real-time or sent as a thank you note text as a gift with purchase.
    • The video recordings serve as a learning channel for the guests to recreate the look and feel beautiful.
    • The video recordings also deepen the branding of the salon, creating a lasting impression of the experience and increasing loyalty.
    • The photo shoot experience is the pinnacle of the social digital experience in salons, with some salons charging for the service.
    • The photo shoot experience creates a new level of emotional reactions and moments of time for the guests, leading to increased loyalty, rebooking, and referrals.
    • The photo shoot experience can be a unique value-added experience that surprises the guests and guides them through what to do and what products to use when they go home.

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