30 Questions
What is the traditional finishing part of the process in the power wheel?
Providing a workshop experience for guests
What is the benefit of involving guests in a workshop experience during the finishing part of the process?
Higher likelihood of guest having a similar experience at home
What is the ultimate goal of creating a vacuum or on ramping guests during the finishing part of the process?
Increasing guest loyalty and rebooking rates
What is the new addition to the traditional finishing experience mentioned in the text?
A workshop with a photo shoot experience
What is the outcome of the new social digital experience in finishing mentioned in the text?
Guests have emotional reactions and become more loyal to retail, read books and make referrals
What is the definition of an extraordinary experience according to the text?
When guests have amazing emotional responses inside moments of time
What is the purpose of the workshop and photo shoot experience mentioned in the text?
To provide guests with something unique and memorable to take home
What is the benefit of sending a video tutorial to guests?
It deepens the branding of the service provider
What is the duration of the video tutorial?
1 minute
What are the two payoffs of sending a video tutorial to guests?
It deepens the branding of the service provider and helps the guest remember the experience with them
How can the video tutorial be delivered to the guest?
In a thank you note text
What are the two parts of social digital finish practices mentioned in the text?
Recording a time-lapse video and taking photos of the finished look
What is the purpose of videoing the finishing process according to the text?
To send the video to the guest for them to watch later
What is the Grand Puba according to the text?
The pinnacle of the visit, the photo shoot experience
How do some service providers capture the finishing process on video?
By setting up a mobile device tripod on their station
Module six is divided into three parts
True
The power wheel in the traditional finishing process involves teaching guests about the products used
True
The social digital handbook script guide is not necessary for the finishing process
False
Is the traditional finishing process only about improving finishing skills?
True
Is it important to get permission from guests to teach them what you're doing and what you're using?
True
Is the photo shoot experience the most important part of the social digital experience?
True
Can service providers set up a mobile device tripod on their station to capture the finishing process?
True
Using video tutorials during the finishing process is a new trend that is quickly becoming the norm.
True
The video tutorial sent to guests is typically ten minutes long.
False
One benefit of sending a video tutorial to guests is that it deepens the branding of the service provider.
True
The next part of the process mentioned in the text is the photo shoot.
True
Service providers are now offering workshop recordings and photo shoot experiences as part of the finishing process
True
The video tutorial is intended to replace the need for guests to rely on memory to recreate the look at home
False
The goal of the social digital experience in finishing is to create a lasting impression and increase loyalty to the salon
True
Social media masters have not found success in hitting their goals behind the chair with the addition of social digital finishing practices
False
Study Notes
The Impact of Social Digital Experience on Finishing in Salons
- The traditional finishing process in salons involves engaging and involving guests in a workshop to teach them about the products and techniques used.
- The goal of this process is to create a memorable experience for the guest, leading to increased loyalty, rebooking, and referrals.
- The addition of social digital experience to the finishing process involves short recordings of the workshop and a photo shoot experience.
- The video recordings and photos can be sent to the guests for future reference and to share on social media platforms.
- This new addition to the finishing process creates a mind-blowing experience for the guests, leading to emotional reactions and increased retail sales, rebooking, and referrals.
- Educators and service providers are now training associates to video the finishing process on mobile devices or using a tripod in front of the mirror.
- The video recordings are edited and can be airdropped in real-time or sent as a thank you note text as a gift with purchase.
- The video recordings serve as a learning channel for the guests to recreate the look and feel beautiful.
- The video recordings also deepen the branding of the salon, creating a lasting impression of the experience and increasing loyalty.
- The photo shoot experience is the pinnacle of the social digital experience in salons, with some salons charging for the service.
- The photo shoot experience creates a new level of emotional reactions and moments of time for the guests, leading to increased loyalty, rebooking, and referrals.
- The photo shoot experience can be a unique value-added experience that surprises the guests and guides them through what to do and what products to use when they go home.
Test your knowledge on traditional finishing techniques and their impact on the final product. From polishing to sanding, see how these techniques can elevate the overall effect of your work. Take the quiz now and become a finishing pro!
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