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The Ansoff Matrix identifies growth opportunities through
The Ansoff Matrix identifies growth opportunities through
- Pricing strategy
- New and existing markets and products (correct)
- Market share increase
- Differentiation
What is a cash cow in the BCG matrix?
What is a cash cow in the BCG matrix?
- A product with high market growth and high market share
- A product with low market growth and low market share
- A product with low market growth but high market share (correct)
- A product with high market growth but low market share
Which segmentation strategy targets several different market segments with separate offers for each?
Which segmentation strategy targets several different market segments with separate offers for each?
- Undifferentiated marketing
- Concentrated marketing
- Differentiated marketing (correct)
- Micromarketing
What is the goal of undifferentiated marketing?
What is the goal of undifferentiated marketing?
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Market targeting involves choosing one or more segments to enter.
Market targeting involves choosing one or more segments to enter.
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Generation X tends to be more materialistic than other generations.
Generation X tends to be more materialistic than other generations.
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A company's strategic business unit (SBU) is a division or brand with its own separate mission.
A company's strategic business unit (SBU) is a division or brand with its own separate mission.
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The value chain is a series of departments that carry out value-creating activities to support a firm's products.
The value chain is a series of departments that carry out value-creating activities to support a firm's products.
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Market penetration is a strategy that involves introducing new products to existing markets.
Market penetration is a strategy that involves introducing new products to existing markets.
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What is the purpose of a positioning map?
What is the purpose of a positioning map?
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