marketing pt2
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marketing pt2

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Questions and Answers

The Ansoff Matrix identifies growth opportunities through

  • Pricing strategy
  • New and existing markets and products (correct)
  • Market share increase
  • Differentiation

    • What is a cash cow in the BCG matrix?

  • A product with high market growth and high market share
  • A product with low market growth and low market share
  • A product with low market growth but high market share (correct)
  • A product with high market growth but low market share

    • Which segmentation strategy targets several different market segments with separate offers for each?

  • Undifferentiated marketing
  • Concentrated marketing
  • Differentiated marketing (correct)
  • Micromarketing

    • What is the goal of undifferentiated marketing?

    <p>To target the entire market with one offer</p> Signup and view all the answers

    Market targeting involves choosing one or more segments to enter.

    <p>True</p> Signup and view all the answers

    Generation X tends to be more materialistic than other generations.

    <p>True</p> Signup and view all the answers

    A company's strategic business unit (SBU) is a division or brand with its own separate mission.

    <p>True</p> Signup and view all the answers

    The value chain is a series of departments that carry out value-creating activities to support a firm's products.

    <p>True</p> Signup and view all the answers

    Market penetration is a strategy that involves introducing new products to existing markets.

    <p>True</p> Signup and view all the answers

    What is the purpose of a positioning map?

    <p>To show consumer perceptions of brands relative to competitors</p> Signup and view all the answers

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