AnSci 321: Marketing of Animal Products

CommodiousHawk avatar
CommodiousHawk
·
·
Download

Start Quiz

Study Flashcards

18 Questions

What is the main role of marketing in the distribution of animal products?

Connecting producers with consumers efficiently

What is the primary use of Commercial-grade beef?

Processed meat products

Which grade is characterized by older cattle with significant lean meat but minimal marbling?

Canner

Which marketing method involves independent operators buying and selling animals from producers, auction markets, and local markets?

Barrio Agent

In which marketing method are livestock sold to the highest bidder?

Auction Market

What is the weight range for pricing swine (hogs) according to the text?

90-99 kg

In the context of layers (eggs), what weight range falls under the 'Extra Large' grade?

68.5 grams and above

What type of transaction occurs when traders sell animals directly to consumers?

Traders to Direct consumer

What is the primary pricing criterion for Native Poultry according to the text?

Authenticity

Which marketing method involves buying animals in bulk, transporting them, and reselling to other viajeros, retailers, or processors?

Wholesaler or viajeros

What is the distinguishing factor between Prime and Utility grades for sheep and goat?

Marbling content

What is the first step in the marketing process for animal products as mentioned in the text?

Assembling

Why is establishing a strong brand identity important in marketing animal products?

To differentiate products in the market and build consumer trust

How can product packaging contribute to the marketing of animal products?

By attracting consumers and communicating key product attributes

What role do promotional activities like discounts and advertising campaigns play in marketing animal products?

They create awareness and drive sales of animal products

Why is selecting the right distribution channels crucial for marketing animal products effectively?

To reach target markets effectively and increase sales

How does conducting market research benefit companies in marketing animal products?

By understanding consumer preferences and tailoring marketing strategies

What is one common marketing problem mentioned in the text related to local markets?

Absence of grade standards

Explore the types of marketing methods for animal products and common problems encountered in marketing these products in the Slaughtering of Animals and Animal Product Processing course. Learn about strategies and techniques to promote, sell, and distribute animal-derived products.

Make Your Own Quizzes and Flashcards

Convert your notes into interactive study material.

Get started for free
Use Quizgecko on...
Browser
Browser