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Questions and Answers
What does the macro environment encompass for businesses?
Which of the following is NOT a category examined by the PESTEL analysis tool?
How can American Electric Power be negatively impacted by the macro environment?
What do economic factors include in the macro environment?
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Which of the following is an example of a political factor in the macro environment?
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What is the purpose of studying the macro environment according to strategists?
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What factor influences firms to target products to specific market segments by studying the needs and preferences of demographic groups?
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How do sociocultural factors impact an organization's products and services?
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Which demographic group might be interested in affordable textbooks but couldn’t afford to buy new cars?
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What demographic group is mentioned as potentially willing to pay for lawn-mowing services but not interested in adventure tourism?
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Which demographic information is included in the sociocultural factors category?
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How do demographic factors influence market challenges and possibilities for firms?
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Which of the following is an example of a sociocultural factor influencing product targeting?
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How has environmental awareness influenced product demand according to the text?
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Which factor directly affects the sales of appliances, cars, and homes?
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What is one major risk faced by firms operating across national borders?
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In what way have technological factors influenced how companies work with their suppliers?
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How do demographic factors differ from economic indicators in their impact on firms?
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