Análisis Estratégico en Negocios

Study Notes

Strategic Analysis

SWOT Analysis

A framework used to identify and evaluate the strengths, weaknesses, opportunities, and threats of an organization
Helps to identify the internal and external factors that can impact the organization's performance
Components:
- Strengths: internal factors that are favorable to the organization
- Weaknesses: internal factors that are unfavorable to the organization
- Opportunities: external factors that can benefit the organization
- Threats: external factors that can harm the organization
Purpose: to identify areas for improvement, capitalize on opportunities, and mitigate threats

PEST Analysis

A framework used to analyze the external macro-environmental factors that can impact an organization
Components:
- P: Political factors (e.g. government policies, regulations)
- E: Economic factors (e.g. inflation, interest rates)
- S: Social factors (e.g. demographics, consumer behavior)
- T: Technological factors (e.g. innovation, infrastructure)
Purpose: to identify opportunities and threats in the external environment and inform strategic decisions

Market Segmentation

The process of dividing a larger market into smaller groups of consumers with similar needs or characteristics
Purpose: to identify target markets and tailor marketing efforts to meet their needs
Types of segmentation:
- Demographic segmentation: based on demographics such as age, gender, income
- Psychographic segmentation: based on personality, values, and lifestyle
- Behavioral segmentation: based on consumer behavior and purchasing habits
- Geographic segmentation: based on location and geographic region

Competitive Analysis

The process of analyzing and evaluating the competitors in an industry or market
Purpose: to identify strengths, weaknesses, and strategies of competitors and inform strategic decisions
Components:
- Competitor profiling: gathering information about competitors such as their mission, goals, and strategies
- Competitor analysis: analyzing the strengths, weaknesses, and market position of competitors
- Competitor benchmarking: comparing the performance of the organization to that of competitors

Description

Evalúa tus conocimientos sobre análisis estratégico en negocios, incluyendo análisis SWOT, PEST, segmentación de mercados y análisis de la competencia. ¿Estás listo para probar tus habilidades?