Podcast
Questions and Answers
What is the most basic determinant of a person's wants and behavior?
What is the most basic determinant of a person's wants and behavior?
What is the term used for a product sought by a person familiar with the commodity and willing to make a special effort to obtain it?
What is the term used for a product sought by a person familiar with the commodity and willing to make a special effort to obtain it?
Which marketing philosophy suggests that consumers will favor products offering the best quality, good performance, and innovative features?
Which marketing philosophy suggests that consumers will favor products offering the best quality, good performance, and innovative features?
What is the key difference between marketing research and marketing intelligence systems?
What is the key difference between marketing research and marketing intelligence systems?
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Which of Maslow's needs is categorized as the most basic and essential for survival?
Which of Maslow's needs is categorized as the most basic and essential for survival?
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What is the distinguishing characteristic of a reference group that has a direct influence on a person?
What is the distinguishing characteristic of a reference group that has a direct influence on a person?
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Which type of buying behavior is characterized by high involvement and significant differences between brands?
Which type of buying behavior is characterized by high involvement and significant differences between brands?
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Which of the following is a crucial factor that influences the consumer buying decision process?
Which of the following is a crucial factor that influences the consumer buying decision process?
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What is the primary goal of marketing according to the value-based pricing strategy?
What is the primary goal of marketing according to the value-based pricing strategy?
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Which pricing strategy involves setting a relatively high initial price and gradually lowering it over time?
Which pricing strategy involves setting a relatively high initial price and gradually lowering it over time?
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Which pricing technique is most often used when dealing with high-risk products or when there is limited information on demand and costs?
Which pricing technique is most often used when dealing with high-risk products or when there is limited information on demand and costs?
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What is the primary goal of integrated marketing communication (IMC)?
What is the primary goal of integrated marketing communication (IMC)?
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Which of the following is considered a major force driving the expansion of supply chain management?
Which of the following is considered a major force driving the expansion of supply chain management?
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Which of the following is NOT a common method for setting the total promotion budget?
Which of the following is NOT a common method for setting the total promotion budget?
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What is the primary function of a marketing channel?
What is the primary function of a marketing channel?
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Which type of marketing system involves one channel member who owns the other participants or enables franchising, ensuring greater control over the execution?
Which type of marketing system involves one channel member who owns the other participants or enables franchising, ensuring greater control over the execution?
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What is the primary goal of market logistics?
What is the primary goal of market logistics?
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Which of the following is NOT a key element of the marketing communication mix?
Which of the following is NOT a key element of the marketing communication mix?
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The ‘affordable method’ of setting a promotion budget completely ignores the effect of promotion on sales volume.
The ‘affordable method’ of setting a promotion budget completely ignores the effect of promotion on sales volume.
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Which type of retailer is most likely to carry a wide variety of food, laundry, and household products at low prices?
Which type of retailer is most likely to carry a wide variety of food, laundry, and household products at low prices?
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The primary goal of a business is to maximize its profits.
The primary goal of a business is to maximize its profits.
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The marketing process starts before physical distribution.
The marketing process starts before physical distribution.
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The concept of market segmentation is mainly applicable to consumer markets, not to industrial markets.
The concept of market segmentation is mainly applicable to consumer markets, not to industrial markets.
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Which step in the new-product development process involves assessing the new product’s potential sales, profits, growth rate, and competitive strengths?
Which step in the new-product development process involves assessing the new product’s potential sales, profits, growth rate, and competitive strengths?
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Which of the following is NOT a common product strategy for extending the product life cycle?
Which of the following is NOT a common product strategy for extending the product life cycle?
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Which step in the pricing process involves determining the minimum sales volume needed at a certain price to cover all costs?
Which step in the pricing process involves determining the minimum sales volume needed at a certain price to cover all costs?
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Which pricing strategy is suitable for products that are considered essential or where consumers are willing to pay a premium for the latest offering?
Which pricing strategy is suitable for products that are considered essential or where consumers are willing to pay a premium for the latest offering?
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Which of the following is NOT a common trap that organizations may fall into when lowering prices?
Which of the following is NOT a common trap that organizations may fall into when lowering prices?
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What are the key components of a product mix?
What are the key components of a product mix?
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What is the primary role of packaging in the modern marketing environment?
What is the primary role of packaging in the modern marketing environment?
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Which of the following is a common example of industrial goods?
Which of the following is a common example of industrial goods?
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What is the major difference between wholesalers and retailers?
What is the major difference between wholesalers and retailers?
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What is a key trend in the modern wholesaling environment?
What is a key trend in the modern wholesaling environment?
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Which of the following is NOT a common example of a retailer?
Which of the following is NOT a common example of a retailer?
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Study Notes
Programs Offered
- Amity University offers a variety of Post Graduate, Diploma, and Undergraduate programs.
- These programs include business administration, computer applications, commerce (financial management/financial technology), journalism and mass communication, economics, public policy and governance, social work, English, information technology, and environmental science.
- Diploma programs include management, logistics, machine learning and artificial intelligence, and data science.
- Undergraduate programs include business administration, computer applications, commerce, journalism and mass communication, general studies, political science, economics, English, sociology, social work, and science.
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Description
Explore the diverse range of programs offered at Amity University, from undergraduate degrees to postgraduate and diploma courses. This quiz covers fields such as business, computer science, journalism, and environmental science, allowing you to understand the educational opportunities available.
