Chapter 9
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Questions and Answers

What is the primary focus of hard customer-defined standards?

  • Translating customer expectations
  • Behaviors or actions that can be observed through audits (correct)
  • Opinion-based criteria
  • Setting target levels for standards

Which step in the process for setting customer-defined standards involves translating customer expectations into behaviors/actions?

  • Identifying existing or desired service encounter sequence
  • Establishing target levels for standards
  • Developing measurements for standards
  • Determining appropriate standards (correct)

What distinguishes soft customer-defined standards from hard customer-defined standards?

  • They are opinion-based (correct)
  • They are translated from customer expectations
  • They can be counted, timed, or observed through audits
  • They involve setting target levels

What is the purpose of providing feedback about performance to employees in the context of service standards?

<p>Improving employee performance based on performance feedback (D)</p> Signup and view all the answers

Which type of standard focuses on behaviors or actions that can be observed through audits?

<p>Hard customer-defined standards (D)</p> Signup and view all the answers

In the process for setting customer-defined standards, what is the role of developing measurements for standards?

<p>Creating tools to gauge performance against the standards (A)</p> Signup and view all the answers

What is the primary objective of the sample core standards at the Four Seasons Hotel in relation to hotel arrival?

<p>To provide a warm welcome and ensure all details are well tended for all guests (D)</p> Signup and view all the answers

What is the role of the doorman (first-contact employee) according to the sample core standards at the Four Seasons Hotel?

<p>To actively greet guests, make eye contact, and speak clearly in a friendly manner (C)</p> Signup and view all the answers

What is the maximum time limit set for guests waiting in line at the reception desk as per the sample core standards?

<p>30 seconds (C)</p> Signup and view all the answers

Which of the following is NOT part of the welcome procedure described in the sample core standards at the Four Seasons Hotel?

<p>Speaking in multiple languages to welcome guests (A)</p> Signup and view all the answers

What does the sample core standard imply about the staff's awareness of arriving vehicles?

<p>They should move towards arriving vehicles actively (D)</p> Signup and view all the answers

In what manner should guests be welcomed at the curbside according to the sample core standards?

<p>&quot;Welcome&quot; and &quot;Four Seasons&quot; with directions to the reception desk (D)</p> Signup and view all the answers

What type of surveys are used to update target levels and measures according to the text?

<p>Transaction-based surveys (C)</p> Signup and view all the answers

In the context of customer expectations, what does the term 'Tangibles' refer to?

<p>Physical facilities and equipment (D)</p> Signup and view all the answers

What is the key focus when developing service performance indexes as mentioned in the text?

<p>How customers weigh different service requirements (B)</p> Signup and view all the answers

What approach did Four Seasons Hotel adopt in adapting service standards globally or locally?

<p>Permitting exceptions based on local sense (C)</p> Signup and view all the answers

What is the main purpose of the Importance/Performance Matrix mentioned in the text?

<p>Identifying and solving service problems (C)</p> Signup and view all the answers

What does the term 'SERVQUAL surveys' refer to in the context of customer-defined service standards?

<p>Surveys measuring customer service attributes (A)</p> Signup and view all the answers

What is the primary difference between company-defined and customer-defined service standards?

<p>Company-defined standards are generic, while customer-defined standards are specific and based on customer expectations. (C)</p> Signup and view all the answers

What is the significance of the doorman in the sample core standards at the Four Seasons Hotel?

<p>The doorman ensures all guests have a hassle-free arrival experience. (D)</p> Signup and view all the answers

How does the staff at the Four Seasons Hotel demonstrate awareness of arriving vehicles according to the sample core standards?

<p>By moving toward arriving vehicles and opening doors within 30 seconds. (A)</p> Signup and view all the answers

What is the objective of the hotel arrival mission described in the sample core standards at Four Seasons Hotel?

<p>To ensure all guests feel welcome and have a hassle-free arrival experience. (C)</p> Signup and view all the answers

Which statement best describes the core focus of customer-defined service standards as opposed to company-defined standards?

<p>Customer-defined standards emphasize specific behaviors based on customer expectations, while company-defined standards focus on internal processes. (A)</p> Signup and view all the answers

What role does the curbside welcome play in the hotel arrival mission at the Four Seasons Hotel?

<p>It offers a welcoming environment through staff greetings and directions to the reception desk. (A)</p> Signup and view all the answers

What is the primary purpose of standardization of service behaviors and actions in the context of service standards?

<p>To improve overall service quality (B)</p> Signup and view all the answers

Which type of customer-defined standards focuses on opinion-based criteria?

<p>Soft customer-defined standards (A)</p> Signup and view all the answers

In the process for setting customer-defined standards, what is the role of establishing target levels for standards?

<p>To define the desired level of performance for each standard (D)</p> Signup and view all the answers

What is the significance of tracking measures against standards in the context of service standards?

<p>To ensure consistency in service delivery (A)</p> Signup and view all the answers

Which type of standard focuses on behaviors or actions that can be counted, timed, or observed through audits?

<p>Hard customer-defined standards (D)</p> Signup and view all the answers

What is the key objective of translating customer expectations into behaviors/actions in the process of setting customer-defined standards?

<p>To ensure that customer expectations are met consistently (C)</p> Signup and view all the answers

What is the term 'Diagnosticity' mentioned in the text most closely associated with?

<p>Reliability (D)</p> Signup and view all the answers

What is the key difference between soft measures and hard measures when setting service standards?

<p>The abstract nature of soft measures versus the concrete nature of hard measures (C)</p> Signup and view all the answers

In the context of service standards, what does the term 'Speed of Complaint Handling' primarily indicate?

<p>Service Responsiveness (B)</p> Signup and view all the answers

What type of indexes are used when developing service performance indexes as discussed in the text?

<p>Service performance indexes (B)</p> Signup and view all the answers

Which of the following best describes the approach taken by Four Seasons Hotel regarding global adaptation of service standards?

<p>Permitting 270 standards worldwide (D)</p> Signup and view all the answers

What is the key focus when adapting service standards globally or locally as exemplified by Europe Disney?

<p>Adherence to local cultural standards (C)</p> Signup and view all the answers

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