5 Questions
According to the Elaboration Likelihood Model, which route involves high mental effort and careful thinking about issue-relevant arguments?
Central Route
What is the term used to describe biased thinking where your own biases affect how you interpret arguments?
Top-down Thinking
Which cue triggers the peripheral route by using the argument that 'everybody is doing it'?
Social Proofing
Which cue triggers the peripheral route by using the argument of 'Because I said so'?
Authority
Which route involves low mental effort and trying to get to the point quickly without much thought?
Peripheral Route
Test your knowledge on the Elaboration Likelihood Model and its central and peripheral routes with this quiz on chapter 15!
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