Module 4 - Quiz 1

What are the three types of stakeholders that are often beyond the airport executive's control?

Who are responsible for the strategic vision of the airport?

In what structure does an airport executive report to a city or county manager, who reports to the elected officials?

Whose charge is primarily to advise and make recommendations to the airport administrator, municipal chief executive and governing board?

What agendas are a bundle of items voted on, typically without discussion, as a package?

What type of agenda allows topics to be discussed in a public forum before the governing body votes on it?

When are issues such as litigation, the discussion of employment contracts, or other personnel issues often handled?

Who are the individuals and groups with an interest in the operation of the airport?

What type of communication builds more trust and provides a higher sense of connection and camaraderie?

Who are individuals or corporations that may contribute significant revenue to the airport due to the nature of their operations?

Who helps to represent their membership in a variety of ways, including lobbying Congress; working with regulatory agencies; providing training, seminars and trade shows; and accreditation and supporting information?

What was created by airport operators around the world to represent common interests and to promote cooperation with associates in the air transport industry?

What promotes safe, reliable, secure and economical air services for the benefit of the world's consumers?

What is the not-for-profit organization dedicated to general aviation?

What is the global trade association representing private businesses involved in the development and operations of airports and related facilities?

What includes media relations, community relations, government relations, economic impact studies, public information and publicity campaigns?

What are the two primary needs for the media at an airport?

Daily newspapers generally have what deadline?

Internet-based news outlets typically have what kind of deadlines?

What are the services that a community hopes to obtain by developing and maintaining an airport?

What is the term for the airport-related dollars generated directly as a result of airport employment and the operation of airport businesses?

What measures the economic activity associated with the dollars spent in the community by airport patrons?

What is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large?

What type of marketing budget sets the budget according to what management thinks the sponsor can afford?

What marketing budget method sets the budget according to specific marketing objectives and their desired outcomes?

What kind of marketing approach includes digital technologies such as social media?

What kind of marketing strategy focuses on exactly what the airport is attempting to communicate or market, and how it intends to connect and maintain connections with the target audience?

The Advertising Research Foundation determined that using five media platforms is how much more effective than a single platform?

What is a process of monitoring passenger issues and concerns in real-time, as they are waiting in the airport, or if they've had a recent experience with the airport?

What helps promote the airport by sharing photos and videos curated to showcase positive customer experiences?

What consists of manufacturing, warehousing, office areas, and other non-aviation businesses that have no connection to an airport or its airside facilities?

What is a master-planned industrial/community centered around an airport?

What focuses on the linkage between airport development and commercial activities such as unique cultural, tourist or industry clusters?

What are the enclaves where goods can be imported and treated as if they had not entered the U.S., and where companies are allowed to bring foreign and domestic merchandise into the zones for various purposes?

What includes the attraction or expansion of new air service and the expansion or retention of existing air service, adding new nonstop destinations, lowering fares, improving service reliability, and upgrading aircraft?

What is a measure of passengers gained at an airport who could have selected another airport for their travel plans?

What kind of passengers stay longer and spend more money at their destinations?

What is the process of identifying and evaluating the feasibility of new routes for an airport by a given airline?

What is a direct payment of airport revenue to a carrier, or any provider of goods and services to that carrier, in exchange for additional service by the carrier?

What is any fee reduction, fee waiver, or use of airport revenue for acceptable promotional costs where the purpose is to encourage an air carrier to increase service at the airport?

Airport Stakeholders

Airport Executive

Airport Governing Board

Airport Advisory Committees

Consent Agenda

Regular Agenda

Face-to-Face Communication

Key Airport Stakeholders

Airports Council International (ACI)

International Air Transport Association (IATA)

National Business Aviation Association (NBAA)

Airports Council International - North America (ACI-NA)

Airport Marketing

Media Needs at Airports

Airport Economic Impact

Capture Rate

Affordable Method Marketing Budget

Objective Method Marketing Budget

Digital Marketing

Targeted Marketing

Multi-Platform Marketing

Real-Time Passenger Feedback

Airport Ambassadors

Airport Cities/Aerotropoles

Airport-Based Economic Development

Off-Airport Businesses

Airport-Based Industries

Air Service Development

Passenger Leakage

Long-Haul Passengers

Route Feasibility Studies

Airline Incentives