Podcast
Questions and Answers
What are the three types of stakeholders that are often beyond the airport executive's control?
What are the three types of stakeholders that are often beyond the airport executive's control?
Who are responsible for the strategic vision of the airport?
Who are responsible for the strategic vision of the airport?
In what structure does an airport executive report to a city or county manager, who reports to the elected officials?
In what structure does an airport executive report to a city or county manager, who reports to the elected officials?
Whose charge is primarily to advise and make recommendations to the airport administrator, municipal chief executive and governing board?
Whose charge is primarily to advise and make recommendations to the airport administrator, municipal chief executive and governing board?
Signup and view all the answers
What agendas are a bundle of items voted on, typically without discussion, as a package?
What agendas are a bundle of items voted on, typically without discussion, as a package?
Signup and view all the answers
What type of agenda allows topics to be discussed in a public forum before the governing body votes on it?
What type of agenda allows topics to be discussed in a public forum before the governing body votes on it?
Signup and view all the answers
When are issues such as litigation, the discussion of employment contracts, or other personnel issues often handled?
When are issues such as litigation, the discussion of employment contracts, or other personnel issues often handled?
Signup and view all the answers
Who are the individuals and groups with an interest in the operation of the airport?
Who are the individuals and groups with an interest in the operation of the airport?
Signup and view all the answers
What type of communication builds more trust and provides a higher sense of connection and camaraderie?
What type of communication builds more trust and provides a higher sense of connection and camaraderie?
Signup and view all the answers
Who are individuals or corporations that may contribute significant revenue to the airport due to the nature of their operations?
Who are individuals or corporations that may contribute significant revenue to the airport due to the nature of their operations?
Signup and view all the answers
Who helps to represent their membership in a variety of ways, including lobbying Congress; working with regulatory agencies; providing training, seminars and trade shows; and accreditation and supporting information?
Who helps to represent their membership in a variety of ways, including lobbying Congress; working with regulatory agencies; providing training, seminars and trade shows; and accreditation and supporting information?
Signup and view all the answers
What was created by airport operators around the world to represent common interests and to promote cooperation with associates in the air transport industry?
What was created by airport operators around the world to represent common interests and to promote cooperation with associates in the air transport industry?
Signup and view all the answers
What promotes safe, reliable, secure and economical air services for the benefit of the world's consumers?
What promotes safe, reliable, secure and economical air services for the benefit of the world's consumers?
Signup and view all the answers
What is the not-for-profit organization dedicated to general aviation?
What is the not-for-profit organization dedicated to general aviation?
Signup and view all the answers
What is the global trade association representing private businesses involved in the development and operations of airports and related facilities?
What is the global trade association representing private businesses involved in the development and operations of airports and related facilities?
Signup and view all the answers
What includes media relations, community relations, government relations, economic impact studies, public information and publicity campaigns?
What includes media relations, community relations, government relations, economic impact studies, public information and publicity campaigns?
Signup and view all the answers
What are the two primary needs for the media at an airport?
What are the two primary needs for the media at an airport?
Signup and view all the answers
Daily newspapers generally have what deadline?
Daily newspapers generally have what deadline?
Signup and view all the answers
Internet-based news outlets typically have what kind of deadlines?
Internet-based news outlets typically have what kind of deadlines?
Signup and view all the answers
What are the services that a community hopes to obtain by developing and maintaining an airport?
What are the services that a community hopes to obtain by developing and maintaining an airport?
Signup and view all the answers
What is the term for the airport-related dollars generated directly as a result of airport employment and the operation of airport businesses?
What is the term for the airport-related dollars generated directly as a result of airport employment and the operation of airport businesses?
Signup and view all the answers
What measures the economic activity associated with the dollars spent in the community by airport patrons?
What measures the economic activity associated with the dollars spent in the community by airport patrons?
Signup and view all the answers
What is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large?
What is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large?
Signup and view all the answers
What type of marketing budget sets the budget according to what management thinks the sponsor can afford?
What type of marketing budget sets the budget according to what management thinks the sponsor can afford?
Signup and view all the answers
What marketing budget method sets the budget according to specific marketing objectives and their desired outcomes?
What marketing budget method sets the budget according to specific marketing objectives and their desired outcomes?
Signup and view all the answers
What kind of marketing approach includes digital technologies such as social media?
What kind of marketing approach includes digital technologies such as social media?
Signup and view all the answers
What kind of marketing strategy focuses on exactly what the airport is attempting to communicate or market, and how it intends to connect and maintain connections with the target audience?
What kind of marketing strategy focuses on exactly what the airport is attempting to communicate or market, and how it intends to connect and maintain connections with the target audience?
Signup and view all the answers
The Advertising Research Foundation determined that using five media platforms is how much more effective than a single platform?
The Advertising Research Foundation determined that using five media platforms is how much more effective than a single platform?
Signup and view all the answers
What is a process of monitoring passenger issues and concerns in real-time, as they are waiting in the airport, or if they've had a recent experience with the airport?
What is a process of monitoring passenger issues and concerns in real-time, as they are waiting in the airport, or if they've had a recent experience with the airport?
Signup and view all the answers
What helps promote the airport by sharing photos and videos curated to showcase positive customer experiences?
What helps promote the airport by sharing photos and videos curated to showcase positive customer experiences?
Signup and view all the answers
What consists of manufacturing, warehousing, office areas, and other non-aviation businesses that have no connection to an airport or its airside facilities?
What consists of manufacturing, warehousing, office areas, and other non-aviation businesses that have no connection to an airport or its airside facilities?
Signup and view all the answers
What is a master-planned industrial/community centered around an airport?
What is a master-planned industrial/community centered around an airport?
Signup and view all the answers
What focuses on the linkage between airport development and commercial activities such as unique cultural, tourist or industry clusters?
What focuses on the linkage between airport development and commercial activities such as unique cultural, tourist or industry clusters?
Signup and view all the answers
What are the enclaves where goods can be imported and treated as if they had not entered the U.S., and where companies are allowed to bring foreign and domestic merchandise into the zones for various purposes?
What are the enclaves where goods can be imported and treated as if they had not entered the U.S., and where companies are allowed to bring foreign and domestic merchandise into the zones for various purposes?
Signup and view all the answers
What includes the attraction or expansion of new air service and the expansion or retention of existing air service, adding new nonstop destinations, lowering fares, improving service reliability, and upgrading aircraft?
What includes the attraction or expansion of new air service and the expansion or retention of existing air service, adding new nonstop destinations, lowering fares, improving service reliability, and upgrading aircraft?
Signup and view all the answers
What is a measure of passengers gained at an airport who could have selected another airport for their travel plans?
What is a measure of passengers gained at an airport who could have selected another airport for their travel plans?
Signup and view all the answers
What kind of passengers stay longer and spend more money at their destinations?
What kind of passengers stay longer and spend more money at their destinations?
Signup and view all the answers
What is the process of identifying and evaluating the feasibility of new routes for an airport by a given airline?
What is the process of identifying and evaluating the feasibility of new routes for an airport by a given airline?
Signup and view all the answers
What is a direct payment of airport revenue to a carrier, or any provider of goods and services to that carrier, in exchange for additional service by the carrier?
What is a direct payment of airport revenue to a carrier, or any provider of goods and services to that carrier, in exchange for additional service by the carrier?
Signup and view all the answers
What is any fee reduction, fee waiver, or use of airport revenue for acceptable promotional costs where the purpose is to encourage an air carrier to increase service at the airport?
What is any fee reduction, fee waiver, or use of airport revenue for acceptable promotional costs where the purpose is to encourage an air carrier to increase service at the airport?
Signup and view all the answers
Study Notes
Airport Stakeholders and Governance
- There are three types of stakeholders beyond the airport executive's control:
- Airport executives are responsible for the strategic vision of the airport.
- In a municipal structure, an airport executive reports to a city or county manager, who in turn reports to elected officials.
Airport Governance and Decision-Making
- A governing board, comprising elected officials, sets the overall direction and policy for the airport.
- Advisory committees, comprising stakeholders, provide recommendations to the airport administrator and governing board.
- Consent agendas are bundles of items voted on without discussion, as a package.
- Regular agendas allow for discussion of topics before the governing body votes.
Communication and Stakeholders
- Stakeholders include individuals and groups with an interest in the airport's operation.
- Face-to-face communication builds trust and connection.
- Key stakeholders include airlines, concessionaires, and other businesses that contribute significant revenue.
- Industry associations, such as ACI, represent airport operators and promote cooperation.
- The International Air Transport Association (IATA) promotes safe and efficient air services.
Airport Industry and Marketing
- The Airports Council International (ACI) is a global trade association representing airport operators.
- The National Business Aviation Association (NBAA) is dedicated to general aviation.
- The Airports Council International - North America (ACI-NA) represents private businesses involved in airport development and operations.
- Airport marketing includes media relations, community relations, government relations, and economic impact studies.
- The primary needs of the media at an airport are timely and accurate information.
- Daily newspapers have same-day deadlines, while internet-based news outlets have immediate or flexible deadlines.
Airport Economic Impact
- Airports generate economic benefits through direct and indirect employment, and airport businesses.
- The economic impact of an airport includes the direct and indirect benefits of airport activity.
- The "capture rate" measures the economic activity associated with airport patrons.
- Marketing is the process of creating, communicating, and delivering value to customers and stakeholders.
Marketing Budget and Strategy
- A "affordable method" marketing budget sets the budget according to what management can afford.
- An "objective method" marketing budget sets the budget according to specific marketing objectives.
- Digital marketing approaches include social media and other digital technologies.
- A targeted marketing strategy focuses on communicating to a specific audience.
Airport Customer Experience
- The Advertising Research Foundation found that using five media platforms is more effective than a single platform.
- Real-time passenger feedback and social media monitoring help improve the airport experience.
- Airport ambassadors promote the airport by sharing positive customer experiences.
- Airport cities and aerotropoles are master-planned industrial communities centered around an airport.
- Airport-based economic development focuses on linking airport development with commercial activities.
Airport Business and Air Service Development
- Off-airport businesses include manufacturing, warehousing, and office areas with no connection to the airport.
- Airport-based industries, such as free trade zones, offer unique economic benefits.
- Air service development includes attracting new air service, expanding existing service, and improving passenger experience.
- Passenger leakage refers to passengers gained at an airport who could have selected another airport.
- Long-haul passengers tend to stay longer and spend more money at their destinations.
- Route feasibility studies evaluate the viability of new routes for an airport.
- Incentives, such as revenue guarantees, can be offered to air carriers to increase service at the airport.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
