Airport Executive Management

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What is a key aspect of public relations in airport administration?

Projecting the airport's image through traditional requests
Managing processes and perceptions through social media (correct)
Responding to internal stakeholders only
Advertising a particular product or service

What is the primary focus of airport marketing?

Managing crisis communications
Advertising a particular product or service (correct)
Improving internal communications
Developing relationships with external stakeholders

Why do airport PR and marketing professionals often have diverse backgrounds?

Because they are not certified in airport management
Because they move from industry to industry (correct)
Because they have limited education in journalism or communications
Because they lack experience in the airport industry

What is expected of airport administrators in terms of communication?

To use multiple forms of social media and technology (B) Signup and view all the answers

What is the focus of AAAE Certified Member (C.M.) - Module 4?

Communications and Community Relations (B) Signup and view all the answers

What is the primary focus of this module?

People skills for building relationships and managing sensitive issues (C) Signup and view all the answers

Why must airport executives continually learn and adapt to new methods of communication?

Because the public and stakeholders expect them to use new forms of technology (B) Signup and view all the answers

What is critical to generating revenue in an airport?

Attracting air carriers and tenants to the airport (A) Signup and view all the answers

What has become increasingly important for airport administrators in recent years?

Public relations and communication skills (B) Signup and view all the answers

Why are many executives hired in modern airport management?

To handle public issues and bring in new air carriers (A) Signup and view all the answers

What is the primary role of the airport executive in relation to their sponsor and stakeholders?

To communicate effectively and manage relationships (D) Signup and view all the answers

What is the main focus of Title 14 CFR Part 150 Airport Land Use Compatibility Planning?

Land use planning and compatibility (C) Signup and view all the answers

What is the significant shift in airport management since the 1990s?

Shift from technical to public relations focus (C) Signup and view all the answers

What is essential for airport executives to communicate with?

The public, airport authority, and policymakers (B) Signup and view all the answers

What is the term for the development of new air services at an airport?

Air Service Development (ASD) (D) Signup and view all the answers

What is the purpose of the Crisis Communications Plan in airport management?

To respond to airport crises and emergencies (D) Signup and view all the answers

What is the primary goal of Stakeholder Engagement in airport management?

To build relationships and communicate effectively with stakeholders (D) Signup and view all the answers

What is the term for the systems that guide aircraft during takeoff and landing?

NAVAIDS (D) Signup and view all the answers

What is the focus of the Association for Uncrewed Vehicle Systems International?

Unmanned Aerial Vehicles (UAVs) and drone operations (C) Signup and view all the answers

What is the primary goal of Public Relations in airport management?

To build and maintain a positive airport image (C) Signup and view all the answers

What is the term for the next generation of air traffic control systems?

NEXTGEN (C) Signup and view all the answers

What is the primary focus of Airport Capacity and Delay Management?

Managing airport capacity and reducing delays (D) Signup and view all the answers