Podcast
Questions and Answers
Strong ______ builds customer loyalty.
Strong ______ builds customer loyalty.
branding
A ______-driven schedule aligns flight times with traveler demand.
A ______-driven schedule aligns flight times with traveler demand.
demand
Product ______ refers to offering innovative services in the airline sector.
Product ______ refers to offering innovative services in the airline sector.
leadership
Privatization leads to enhanced operational ______ and innovation.
Privatization leads to enhanced operational ______ and innovation.
Signup and view all the answers
The ______ of the airport industry involves converting facilities into revenue-generating opportunities.
The ______ of the airport industry involves converting facilities into revenue-generating opportunities.
Signup and view all the answers
Flights operate from spoke cities to a central ______, where passengers connect to their final destinations.
Flights operate from spoke cities to a central ______, where passengers connect to their final destinations.
Signup and view all the answers
A key consideration for fleet selection is the chosen route ______.
A key consideration for fleet selection is the chosen route ______.
Signup and view all the answers
The total weight an aircraft can carry includes passengers, cargo, and ______.
The total weight an aircraft can carry includes passengers, cargo, and ______.
Signup and view all the answers
To maintain competitiveness, airlines must invest in next-generation ______ capabilities.
To maintain competitiveness, airlines must invest in next-generation ______ capabilities.
Signup and view all the answers
A challenge in FFP management includes the demand for real-time credit ______ and instant reward access.
A challenge in FFP management includes the demand for real-time credit ______ and instant reward access.
Signup and view all the answers
Airlines face challenges with revenue and capacity ______ for optimal inventory allocation.
Airlines face challenges with revenue and capacity ______ for optimal inventory allocation.
Signup and view all the answers
A longer range for aircraft requires more fuel, which can restrict the ______.
A longer range for aircraft requires more fuel, which can restrict the ______.
Signup and view all the answers
The preference for 'point ______' reflects customer desires for accumulated loyalty rewards.
The preference for 'point ______' reflects customer desires for accumulated loyalty rewards.
Signup and view all the answers
Passengers are influenced by factors such as destination of flights and ______.
Passengers are influenced by factors such as destination of flights and ______.
Signup and view all the answers
Airline ______ and reliability play a significant role in customer choice.
Airline ______ and reliability play a significant role in customer choice.
Signup and view all the answers
Marketing strategies include leveraging digital infrastructure and creating targeted ______ engagements.
Marketing strategies include leveraging digital infrastructure and creating targeted ______ engagements.
Signup and view all the answers
A strong national airline is vital for providing crucial air ______ for the country.
A strong national airline is vital for providing crucial air ______ for the country.
Signup and view all the answers
The ______ product involves differentiated services that help attract customers.
The ______ product involves differentiated services that help attract customers.
Signup and view all the answers
Airports must provide core services, like facilitating product services, and also focus on ______ product services.
Airports must provide core services, like facilitating product services, and also focus on ______ product services.
Signup and view all the answers
Strong government support is one of the key ______ factors for building successful air hubs.
Strong government support is one of the key ______ factors for building successful air hubs.
Signup and view all the answers
The right selection of airport site must allow for ______ expansion.
The right selection of airport site must allow for ______ expansion.
Signup and view all the answers
Wellness programming is being used to attract new ______.
Wellness programming is being used to attract new ______.
Signup and view all the answers
Cruise ships are partnering with celebrity ______ to bring acclaimed restaurants onboard.
Cruise ships are partnering with celebrity ______ to bring acclaimed restaurants onboard.
Signup and view all the answers
Some cruise lines are offering 'off-grid' cruises to promote ______ and connection with surroundings.
Some cruise lines are offering 'off-grid' cruises to promote ______ and connection with surroundings.
Signup and view all the answers
An all-female crew led the programming that celebrates ______.
An all-female crew led the programming that celebrates ______.
Signup and view all the answers
MSC Cruises previously offered a 'WOD on the waves' ______ cruise program.
MSC Cruises previously offered a 'WOD on the waves' ______ cruise program.
Signup and view all the answers
Halal cuisine is a key feature of ______-friendly cruises.
Halal cuisine is a key feature of ______-friendly cruises.
Signup and view all the answers
P&O Cruises was the first cruise line to visit the ______ Islands.
P&O Cruises was the first cruise line to visit the ______ Islands.
Signup and view all the answers
Silversea and Royal Caribbean are offering extensive ______ that include multiple continents.
Silversea and Royal Caribbean are offering extensive ______ that include multiple continents.
Signup and view all the answers
The Cruise Lines International Association (CLIA) offers online training courses to provide insight into the cruise ______.
The Cruise Lines International Association (CLIA) offers online training courses to provide insight into the cruise ______.
Signup and view all the answers
Asian travelers prefer extended ______ and authentic cultural experiences.
Asian travelers prefer extended ______ and authentic cultural experiences.
Signup and view all the answers
Cruise lines are investing in ______-efficient ship designs and alternative energy sources.
Cruise lines are investing in ______-efficient ship designs and alternative energy sources.
Signup and view all the answers
Cruise terminals are being upgraded with automated systems and specialized ______.
Cruise terminals are being upgraded with automated systems and specialized ______.
Signup and view all the answers
The slow development of port ______ is a critical challenge for expanding cruise operations.
The slow development of port ______ is a critical challenge for expanding cruise operations.
Signup and view all the answers
Singapore's strong air hub and maritime ______ make it a strategic location for cruises.
Singapore's strong air hub and maritime ______ make it a strategic location for cruises.
Signup and view all the answers
Cruises that start and/or end in Singapore are known as home-ported or ______ cruises.
Cruises that start and/or end in Singapore are known as home-ported or ______ cruises.
Signup and view all the answers
To enhance Singapore's appeal, there are exciting port ______ at the Marina Bay area.
To enhance Singapore's appeal, there are exciting port ______ at the Marina Bay area.
Signup and view all the answers
Changi Airport is a major global air hub which facilitates Fly-Cruise and Cruise-______ services.
Changi Airport is a major global air hub which facilitates Fly-Cruise and Cruise-______ services.
Signup and view all the answers
The Singapore Tourism Board partners with Cruise Lines International Association to propel growth through training, marketing, and ______ development.
The Singapore Tourism Board partners with Cruise Lines International Association to propel growth through training, marketing, and ______ development.
Signup and view all the answers
The Cruise Development Fund supports industry ______.
The Cruise Development Fund supports industry ______.
Signup and view all the answers
Singapore's location allows for a variety of ______ offered by international cruise brands and products.
Singapore's location allows for a variety of ______ offered by international cruise brands and products.
Signup and view all the answers
CruiseSafe Certification sets a benchmark for the future of ______ in Southeast Asia.
CruiseSafe Certification sets a benchmark for the future of ______ in Southeast Asia.
Signup and view all the answers
Study Notes
Table of Contents
- Topic 2: Deregulation, Business Model, Route Structures, Fleet Selection, page 2
- Topic 3: Airline Marketing, Pricing, Partnership, Ancillary, page 5
- Topic 4: Airline Distribution, KPI, Airline Profitability, page 9
- Topic 5: Airport Economics, Relationship & Customer Experience, page 12
- Topic 6: Airport Competition & Success Factors, page 16
- Topic 7: Cruise Trends & Innovation, page 19
- Topic 8: Cruise Opportunities, Challenges and Developments, page 22
Topic 2: Deregulation, Business Model, Route Structures, Fleet Selection
- Airline deregulation involves the reduction or elimination of government control in the airline industry, promoting competition and potentially lower fares for consumers.
- Air Services Agreements (ASAs) govern international aviation, negotiated between countries (bilateral or multilateral). ASAs determine which airlines can operate, routes, and flight frequencies/capacity.
- Open Skies Agreements (OSAs) are a type of ASA offering unrestricted landing rights between signatory countries. Singapore has many OSAs.
- Singapore's aviation policy promotes free and open competition to boost trade, investment, and tourism, adopting a liberal approach to negotiating ASAs.
- Benefits of deregulation for airlines include greater operational flexibility (routes and pricing).
- Benefits for travelers/tourism include expanded market reach and attracting international customers.
Topic 3: Airline Marketing, Pricing, Partnership, Ancillary
- Key objectives of frequent flyer programs (FFPs) include rewarding frequent customers, fostering loyalty, and securing long-term revenue streams.
- FFP management faces challenges in responding to traveller demands for real-time credit processing, instant reward access, and personalized service.
- Airline revenue and capacity optimization requires integrating FFP systems with revenue management for inventory allocation.
- Airlines utilize customer intelligence to improve marketing effectiveness and manage financial risks by monitoring unredeemed points.
- Pricing decisions are affected by operational costs, market demand, load factor, aircraft size, competition, route network, and distribution channels.
Topic 4: Airline Distribution, KPI, Airline Profitability
- Airline distribution traditionally uses global distribution systems (GDS) and online travel agents (OTAs) for indirect channels.
- Direct channels involve airline reservation systems, call centers, and e-commerce.
- Traditional channels lack personalization and tailored offerings.
- New Distribution Capabilities (NDCs) using Application Programming Interfaces (APIs) allow for more personalized airline product communications.
- Airlines use Key Performance Indicators (KPIs) to measure performance and operating efficiency (e.g., Available Seat Kilometers (ASK), Revenue Passenger Kilometers (RPK), and other metrics).
Topic 5: Airport Economics, Relationship & Customer Experience
- Airports traditionally were publicly owned. Privatization and deregulation led to commercialization and privatization.
- Commercialization and corporatisation transform airports from government ownership to independent business entities, often focusing on revenue generation.
- Airports generate revenue from aeronautical activities (e.g., landing fees, parking fees, passenger fees, ground handling fees)
- Non-aeronautical revenues include those from retail, duty-free shopping, and food and beverage outlets.
Topic 6: Airport Competition & Success Factors
- Airports compete with each other and other transport modes (e.g., high-speed rail).
- Airports often compete to become the preferred choice for passengers and airlines.
- Factors influencing customer choice include flight availability, airfares, flight frequency, airline reliability, airport accessibility, quality, and reputation.
- Success factors for airports include strong government support, strategic planning, service excellence, strong global and local economies, and strong geographic location.
Topic 7: Cruise Trends & Innovation
- Cruise industry is investing in environmentally responsible practices (e.g., advanced technologies, waste management).
- Community collaboration with ports and destinations is prioritised to maximize tourism benefits for locals.
- Technological advancements (e.g., smart ship technology, apps) enhance the guest experience and increase connectivity.
- Themed cruises are becoming popular, offering unique experiences beyond sightseeing (e.g., wellness, culinary, adventure, etc.)
- Muslim-friendly and other niche cruises are also a growing segment.
Topic 8: Cruise Opportunities, Challenges and Developments
- The Asian cruise market has significant growth potential.
- Favorable conditions for growth in Asia include year-round warm weather, diverse landscapes, and tourist attractions; varied destinations attract a range of interests; and high-quality ship options available at competitive prices.
- Infrastructure development alongside the increased availability of cruise ship facilities play a significant role for the industry in Asia
- Cruise lines are increasingly using technology;
- Modernizing cruise ports, and embracing environmental sustainability, alongside a strong local ecosystem, contribute to success.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
Test your knowledge on various concepts in airline management. This quiz covers important topics such as customer loyalty, operational efficiency, fleet selection, and more. Perfect for students studying this field or professionals seeking a refresher.
