AI-CRM Strategies in B2B Customer Management
37 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What was the total amount spent by firms in the African region in 2015?

  • $3.5 trillion
  • $3.0 trillion
  • $2.1 trillion
  • $2.6 trillion (correct)

    • By what year is B2B spending expected to rise to $3.5 trillion?

  • 2024
  • 2022
  • 2030
  • 2025 (correct)

    • What percentage of B2B spending is expected to be spent on materials?

  • 50 (correct)
  • 40
  • 25
  • 16

    • Which two countries account for 40% of the spending in the African region?

    <p>Nigeria and South Africa</p> Signup and view all the answers

    What percentage of large firms in Africa are based in South Africa?

    <p>50</p> Signup and view all the answers

    What is the projected percentage of B2B spending that will go towards capital goods?

    <p>16</p> Signup and view all the answers

    What sector will account for the remaining percentage of B2B spending after materials and capital goods?

    <p>Services Sector</p> Signup and view all the answers

    Which designation has the highest representation among employees in this study?

    <p>Senior Manager</p> Signup and view all the answers

    What is a significant benefit of integrating AI-CRM with a global IT system?

    <p>Enhanced execution of AI-CRM strategies</p> Signup and view all the answers

    How does AI-CRM positively impact competitive advantage for businesses?

    <p>By providing an edge over competitors not using such systems</p> Signup and view all the answers

    Which practice reflects a commitment to social sustainability within a business?

    <p>Preventing child and forced labour</p> Signup and view all the answers

    Which aspect of AI-CRM relates to improving a company's market share?

    <p>Ensuring customer engagement through effective management</p> Signup and view all the answers

    What does a business focus on when demonstrating social sustainable practices?

    <p>Considering the impact on local communities</p> Signup and view all the answers

    Which statement about AI-CRM application is accurate regarding customer inquiries?

    <p>AI-CRM systems enhance the ability to handle customer inquiries.</p> Signup and view all the answers

    How does a company ensure humanitarian labor rights are upheld?

    <p>By sustaining a stringent watch on labor rights abuses</p> Signup and view all the answers

    What is a key goal of social sustainability in business decisions?

    <p>Balancing economic, social, and environmental concerns</p> Signup and view all the answers

    What was the purpose of the survey questionnaire in the study?

    <p>To gather data from employees of B2B industrial goods manufacturers.</p> Signup and view all the answers

    How was the sampling framework designed in this study?

    <p>To enhance the generalizability of the findings.</p> Signup and view all the answers

    What percentage of organizations had between 501 to 1000 employees?

    <p>48.39%</p> Signup and view all the answers

    What phase involved applying the scientific process to select questionnaire items?

    <p>The first phase of the study.</p> Signup and view all the answers

    What was the time frame for the first phase of the study?

    <p>December 2020 to January 2021.</p> Signup and view all the answers

    What aspect of sustainability performance is notably under-researched according to the studies mentioned?

    <p>Social sustainability performance</p> Signup and view all the answers

    Dynamic capabilities (DCV) primarily assist firms in which of the following areas?

    <p>Developing sensing, seizing, and reconfiguring capacities</p> Signup and view all the answers

    AI-CRM systems are designed to provide customers with which type of information?

    <p>Perception of buyer firms’ social sustainability</p> Signup and view all the answers

    What is the significance of investing in advanced ICT technologies for firms?

    <p>To ensure greater visibility in the market</p> Signup and view all the answers

    What is the main advantage of AI-based CRM systems for B2B firms?

    <p>They enhance data aggregation and customer management.</p> Signup and view all the answers

    The studies highlighted in the content primarily focus on adapting to which type of changes?

    <p>Technological changes</p> Signup and view all the answers

    According to the content, capabilities in firms are described as:

    <p>Dynamic, assisting in competitive strategies</p> Signup and view all the answers

    According to the findings, what should B2B firms' focus be regarding social sustainability?

    <p>Fostering relationships that benefit society.</p> Signup and view all the answers

    What aspect of AI-CRM systems must managers learn to utilize effectively?

    <p>Categorization of important customers and partners.</p> Signup and view all the answers

    What is a primary benefit of information generated by AI-CRM systems?

    <p>To enhance social sustainability in supply chains</p> Signup and view all the answers

    What is a potential challenge noted regarding the short-term use of AI-based CRM systems?

    <p>Benefits may not be apparent in the short run.</p> Signup and view all the answers

    What do firms acquire and deploy to respond to market variance over time?

    <p>Resources and capabilities</p> Signup and view all the answers

    What future research direction is suggested for studying B2B contexts?

    <p>Examining different emerging countries.</p> Signup and view all the answers

    In what way is relationship performance linked to social sustainability performance?

    <p>They have a positive relationship with one another.</p> Signup and view all the answers

    What should B2B managers do to optimize AI-CRM systems?

    <p>Trust and invest time in learning how to use them properly.</p> Signup and view all the answers

    What might indicate the effectiveness of AI-CRM systems in future operations?

    <p>Long-term optimization leading to higher future returns.</p> Signup and view all the answers

    Study Notes

    Customer Relationship Management (AI-CRM)

    • Quality AI-CRM execution enhances customer pleasure levels in B2B relationships.
    • B2B firms’ strategies align with AI-CRM objectives for improved relationship management.
    • Access to data sets allows for effective execution of AI-CRM in customer management.
    • Integration of AI-CRM with global IT systems is achievable for firms.
    • AI-CRM systems can manage increasing pressures from customer inquiries.
    • AI-CRM reinforces social sustainability and improves organizational reputation.
    • Implementation of AI-CRM offers competitive advantages over firms not utilizing such systems.
    • AI-CRM positively influences market share for B2B relationship management.

    Social Sustainability Performance (SSP)

    • Focus on social sustainable practices and actions is emphasized.
    • Development of plans to enhance social sustainability is a priority.
    • Business decisions consider impacts on local communities.
    • Commitment to suitable labor working environments is upheld.
    • Strict policies are in place to prevent child and forced labor.
    • Ongoing vigilance against labor rights abuses is maintained.
    • Non-discriminatory practices based on age, sex, race, or religion are ensured.
    • African firms spent nearly $2.6 trillion in 2015, with substantial contributions from Nigeria and South Africa.
    • B2B spending is predicted to rise to $3.5 trillion by 2025, with allocation across materials (50%), capital goods (16%), and services.

    Research Context in South Africa

    • The study targeted employees in manufacturing sectors involved in B2B practices across various South African provinces.
    • Sampling included diverse industry participants to enhance findings' generalizability.

    Data Collection Process

    • A survey questionnaire was deployed in phases to collect data effective for AI-CRM research.
    • The first phase of the questionnaire was refined from December 2020 to January 2021.

    Theoretical Insights and Future Directions

    • Dynamic capabilities (DCV) enable firms to adapt to changing market environments.
    • AI-CRM enhances data-driven customer relationships and acts as crucial aggregation tools.
    • Future research should explore B2B customer journey impacts on social sustainability performance.
    • Managers must trust and optimize AI-CRM systems for greater returns on investment in the long run.
    • The positive relationship between B2B firms’ relationship performance and social sustainability must be recognized.
    • Need for comparative studies in different emerging markets (e.g., Latin America, India, Malaysia) is highlighted for broader insights.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    This quiz explores the effective execution of AI-CRM in managing B2B relationships. It covers how quality AI-CRM can enhance customer experience and align strategies with objectives. Perfect for understanding modern customer relationship management.

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser