AI Adoption in Healthcare, Transportation, Manufacturing, and Finance Sectors
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Questions and Answers

What is the focus of Marketing 1.0?

  • Customer
  • Product (correct)
  • Society
  • Technology

    • In Marketing 3.0, the focus shifts to:

  • Customer
  • Society (correct)
  • Technology
  • Product

    • Which book is a practical guide on utilizing Artificial Intelligence in marketing?

  • Venkatesan, R., and Lecinski J, “The AI Marketing Canvas: A Five-stage Road Map to Implementing Artificial Intelligence in Marketing”, Stanford University Press.
  • King K., “Using Artificial Intelligence in Marketing: How to harness AI and maintain the competitive edge”, Kogan Page Publishers.
  • Sterne J., “Artificial intelligence for marketing: practical applications”, John Wiley & Sons. (correct)
  • Gentsch, Peter., “AI in marketing, sales and service: How marketers without a data science degree can use AI, big data and bots”, (eBook) Springer.

    • Which book gives a roadmap for implementing Artificial Intelligence in Marketing?

    <p>Venkatesan, R., and Lecinski J, “The AI Marketing Canvas: A Five-stage Road Map to Implementing Artificial Intelligence in Marketing”, Stanford University Press.</p> Signup and view all the answers

    Which version of Marketing focuses on maintaining the competitive edge through AI?

    <p>5.0</p> Signup and view all the answers

    'AI in marketing, sales and service: How marketers without a data science degree can use AI, big data and bots' is an ebook by:

    <p>Gentsch, Peter.</p> Signup and view all the answers

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