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Questions and Answers
What is the focus of Marketing 1.0?
What is the focus of Marketing 1.0?
- Customer
- Product (correct)
- Society
- Technology
In Marketing 3.0, the focus shifts to:
In Marketing 3.0, the focus shifts to:
- Customer
- Society (correct)
- Technology
- Product
Which book is a practical guide on utilizing Artificial Intelligence in marketing?
Which book is a practical guide on utilizing Artificial Intelligence in marketing?
- Venkatesan, R., and Lecinski J, “The AI Marketing Canvas: A Five-stage Road Map to Implementing Artificial Intelligence in Marketing”, Stanford University Press.
- King K., “Using Artificial Intelligence in Marketing: How to harness AI and maintain the competitive edge”, Kogan Page Publishers.
- Sterne J., “Artificial intelligence for marketing: practical applications”, John Wiley & Sons. (correct)
- Gentsch, Peter., “AI in marketing, sales and service: How marketers without a data science degree can use AI, big data and bots”, (eBook) Springer.
Which book gives a roadmap for implementing Artificial Intelligence in Marketing?
Which book gives a roadmap for implementing Artificial Intelligence in Marketing?
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Which version of Marketing focuses on maintaining the competitive edge through AI?
Which version of Marketing focuses on maintaining the competitive edge through AI?
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'AI in marketing, sales and service: How marketers without a data science degree can use AI, big data and bots' is an ebook by:
'AI in marketing, sales and service: How marketers without a data science degree can use AI, big data and bots' is an ebook by:
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