6 Questions
What is the focus of Marketing 1.0?
Product
In Marketing 3.0, the focus shifts to:
Society
Which book is a practical guide on utilizing Artificial Intelligence in marketing?
Sterne J., “Artificial intelligence for marketing: practical applications”, John Wiley & Sons.
Which book gives a roadmap for implementing Artificial Intelligence in Marketing?
Venkatesan, R., and Lecinski J, “The AI Marketing Canvas: A Five-stage Road Map to Implementing Artificial Intelligence in Marketing”, Stanford University Press.
Which version of Marketing focuses on maintaining the competitive edge through AI?
5.0
'AI in marketing, sales and service: How marketers without a data science degree can use AI, big data and bots' is an ebook by:
Gentsch, Peter.
Explore the impact of AI adoption in various sectors like healthcare, transportation, manufacturing, and finance. Learn about the changes brought by AI in advertising effectiveness, Google Map integration, and a cement company's story.
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