Podcast
Questions and Answers
What percentage of the Manufacturing industry is expected to adopt AI from 2021-2025?
What percentage of the Manufacturing industry is expected to adopt AI from 2021-2025?
Which company is the flagship of the Ramco Group in India?
Which company is the flagship of the Ramco Group in India?
What was the challenge faced by Madras Cements in terms of their ERP system?
What was the challenge faced by Madras Cements in terms of their ERP system?
Who is the Chief Executive Officer of Madras Cements?
Who is the Chief Executive Officer of Madras Cements?
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What was the limitation of traditional reporting methods used by Madras Cements?
What was the limitation of traditional reporting methods used by Madras Cements?
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Which industry is expected to have the highest percentage of AI adoption from 2015-2020?
Which industry is expected to have the highest percentage of AI adoption from 2015-2020?
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What was the primary requirement for Madras Cements' data visualisation solution?
What was the primary requirement for Madras Cements' data visualisation solution?
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How many employees access the Ramco ERP system and integrated Google Maps daily?
How many employees access the Ramco ERP system and integrated Google Maps daily?
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What is one of the uses of Google Maps by the management at Madras Cements?
What is one of the uses of Google Maps by the management at Madras Cements?
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What information can the field sales team view on their mobile devices?
What information can the field sales team view on their mobile devices?
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What does the supplier group consist of?
What does the supplier group consist of?
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How many components does the Marketing Environment consist of?
How many components does the Marketing Environment consist of?
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How did the integration of Google Maps with the Ramco ERP system benefit the field sales team?
How did the integration of Google Maps with the Ramco ERP system benefit the field sales team?
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What is one of the benefits of Madras Cements' use of Google Maps in their supply chain strategy?
What is one of the benefits of Madras Cements' use of Google Maps in their supply chain strategy?
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What is required of marketers in relation to the trends and developments in the Marketing Environment?
What is required of marketers in relation to the trends and developments in the Marketing Environment?
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When did marketing begin to exist as a discipline?
When did marketing begin to exist as a discipline?
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What are the two main drivers of marketing evolution?
What are the two main drivers of marketing evolution?
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What is the result of the intersection of marketing technology and consumer needs?
What is the result of the intersection of marketing technology and consumer needs?
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What is the focus of the discussion in the given content?
What is the focus of the discussion in the given content?
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Which of the following authors is not mentioned in the given content?
Which of the following authors is not mentioned in the given content?
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What is the title of the eBook mentioned in the given content?
What is the title of the eBook mentioned in the given content?
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How many references are provided in the given content?
How many references are provided in the given content?
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What is the topic of the next module, as mentioned in the given content?
What is the topic of the next module, as mentioned in the given content?
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What is directly linked to technology in the context of globalization?
What is directly linked to technology in the context of globalization?
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In Marketing 3.0, what is highlighted as the priority over financial results for consumers in the planning phase?
In Marketing 3.0, what is highlighted as the priority over financial results for consumers in the planning phase?
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What does the execution stage in Marketing 3.0 aim to influence?
What does the execution stage in Marketing 3.0 aim to influence?
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How does Marketing 3.0 suggest businesses demonstrate values in the implementation phase?
How does Marketing 3.0 suggest businesses demonstrate values in the implementation phase?
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What new type of advertising is emphasized for consumers in Marketing 3.0?
What new type of advertising is emphasized for consumers in Marketing 3.0?
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Which technology is highlighted as helping in utilizing data and giving meaning to it?
Which technology is highlighted as helping in utilizing data and giving meaning to it?
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Study Notes
AI Adoption in Various Industries
- Healthcare: 41% AI adoption rate (2015-2020)
- Transportation: 37% AI adoption rate (2015-2020)
- Manufacturing: 40% AI adoption rate (2015-2020)
- Finance: 41% AI adoption rate (2015-2020), estimated to reach 59% by 2025
Ramco Cement's AI Adoption
- Madras Cements Limited (MCL) is the flagship company of the Ramco Group in India
- Challenges: inability to visualize and leverage rich data from ERP system, difficulty in understanding operational issues and performance
- Solution: integrated Google Maps with Ramco ERP system for data visualization and analysis
- Benefits: improved productivity, enabled management to monitor benchmarks and identify discrepancies, and developed effective supply chain strategies
Marketing Environment
- Consists of six components: demographic, economic, social-cultural, natural, technological, and political-legal
- Marketers must pay close attention to trends and developments in these components and adjust marketing strategies accordingly
Evolution of Marketing
- Began during the Industrial Revolution (late 18th and early 19th century)
- Drivers of marketing evolution: marketing technology and consumer needs
- Transitioned from Marketing 1.0 to 3.0 (and beyond)
Marketing 3.0
- Focuses on changing the lives of customers through a new perspective
- Comprises two main steps: Planning Phase and Implementation Phase
- Planning Phase: recognition of mission priority, defining corporate values, and creating platforms for employees to make a change
- Implementation Phase: using discussions as a new type of advertising, communicating brand personality based on values, and demonstrating values through daily behaviors within the company
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Description
Test your knowledge on the adoption of AI in industries such as healthcare, transportation, manufacturing, finance, and advertising. Explore case studies on how AI has been used by companies like Ramco Cements and the impact it has had on advertising effectiveness.
